Angelina Eng

Angelina (Kwok) Eng is the Vice President, Measurement & Attribution at IAB. She is a seasoned executive with 25+ years of digital media, marketing, and operations experience.

To date, Angelina has supported 100+ marketers to define, build and manage digital media and marketing efforts. Also, she has been instrumental in defining deliverable standards, designing ad trafficking and tracking guidelines, and establishing best practices.

Before joining IAB in early 2020, Angelina worked with leading organizations such as Morgan Stanley, Merkle, Dentsu Aegis.

AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using automated A/B testing, header bidding, innovative ad formats, and adblock recovery. We are a Google Certified Publishing Partner (GCPP) and backed by Microsoft Ventures.

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