Ad Layout Optimization

Your ads are personalised for each visitor, so why isn’t your ad layout? Since 2014, we have helped hundreds of publishers improve the user experience of their website, setup high-performance ad layouts, and increase ad revenue. Today we help 300+ publishers increase their eCPM by an average of 33%!


Ad Layout Optimization
Ad Layout Optimization

Key Publisher Challenges


Banner Blindness

A long-known web user behavior, banner blindness describes people’s tendency to ignore web page elements that they perceive to be ads. Multiple eye tracking and heatmap experiments have shown that all users exhibit “selective attention”, i.e., only paying attention to the areas on a web page that are related to their goal.

Bad Ad Layouts

Web publishers need a cohesive ad placement strategy that takes into consideration ad performance across geolocation, devices, traffic sources, and user reading patterns. Ad layouts that solely rely on industry-standard ad placements suffer from low viewability, bad user experience, and ultimately revenue loss.

Low Ad Earnings

Banner blindness combined with bad ad layouts ultimately result in low ad revenue for publishers. In order to fix this, ad layouts must be frequently tested and personalized to ensure that individual ad units have a healthy clickthrough rate. But manually testing ads is a time-consuming and cumbersome process.

Discover Automated Testing & Optimization of Ad Layouts

Discover Automated Testing & Optimization of Ad Layouts


Improved eCPM

By using machine learning based automated A/B testing coupled with premium demand, we drive sustainable ad revenue growth for web publishers by maximising the yield of every impression.

Better User Experience

In addition to creating separate ad layouts for desktop and mobile, we only work with ad formats that are high on viewability and low on intrusiveness, improving the user experience of your website.

Complete Control

You maintain complete control of your website at all times. You can use our visual editor to setup and test new ad layout variations, but nothing goes through without your knowledge or approval.

Product Capability


Visual Ad Manager

We designed our ad manager for use by people who have no prior knowledge of programming, just use our point-click-and-create system to rapidly set up new ad layouts.

Automated A/B Testing

Our ad optimization platform continuously tests individual ad units for size, colour, type, and location to discover and adaptively serve the best-performing layouts to visitors.

Demand Optimization

We plug premium demand from our partnerships with top-tier ad networks and exchanges into your ads (including Google AdX), giving publishers access to the best global campaigns.

Extremely Low Latency

Ad creatives are served via asynchronous global CDN calls to increase delivery speed, in addition, we use header-based ad loading and node-watch to optimize on-page delivery.

Control Ad Setup

By converting your existing (original) ad layout into a control setup, we can divert some part of your website’s traffic to your existing ad layout and create more reliable and accurate reports comparing present and past performance.

Deep Personalization

Our ad engine personalizes ad layouts by matching ads to specific audience segments differentiated by multiple parameters such as platform, browser, and location to maximise ad yield and user experience.

Forget Manually Placing Ads


Using our patent-pending in-content autoanalysis engine, publishers only have to set the parameters for serving in-content ads, our ad engine will then work to find the best possible in-content locations and dynamically creates ad placements without additional user input.


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Forget Manually Placing Ads

AdPushup is Easy to Use

We designed our product to enable the average publisher to take control of their ad stack. You don’t need a technical background to work with us or take advantage of our platform.


Easy Setup

No Coding Required

Dedicated Account Manager

AdPushup is Easy to Use

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Over the years, we have helped more than 300 web publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on user experience. If you want to learn how our technology can do the same for you, go ahead and request a free demo.

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