A long-known web user behavior, banner blindness describes people’s tendency to ignore web page elements that they perceive to be ads. Multiple eye tracking and heatmap experiments have shown that all users exhibit “selective attention”, i.e., only paying attention to the areas on a web page that are related to their goal.
Bad Ad Layouts
Web publishers need a cohesive ad placement strategy that takes into consideration ad performance across geolocation, devices, traffic sources, and user reading patterns. Ad layouts that solely rely on industry-standard ad placements suffer from low viewability, bad user experience, and ultimately revenue loss.
Low Ad Earnings
Banner blindness combined with bad ad layouts ultimately result in low ad revenue for publishers. In order to fix this, ad layouts must be frequently tested and personalized to ensure that individual ad units have a healthy clickthrough rate. But manually testing ads is a time-consuming and cumbersome process.
Discover Automated Testing & Optimization of Ad Layouts
By using machine learning based automated A/B testing coupled with premium demand, we drive sustainable ad revenue growth for web publishers by maximising the yield of every impression.
Better User Experience
In addition to creating separate ad layouts for desktop and mobile, we only work with ad formats that are high on viewability and low on intrusiveness, improving the user experience of your website.
You maintain complete control of your website at all times. You can use our visual editor to setup and test new ad layout variations, but nothing goes through without your knowledge or approval.
Visual Ad Manager
We designed our ad manager for use by people who have no prior knowledge of programming, just use our point-click-and-create system to rapidly set up new ad layouts.
Automated A/B Testing
Our ad optimization platform continuously tests individual ad units for size, colour, type, and location to discover and adaptively serve the best-performing layouts to visitors.
We plug premium demand from our partnerships with top-tier ad networks and exchanges into your ads (including Google AdX), giving publishers access to the best global campaigns.
Extremely Low Latency
Ad creatives are served via asynchronous global CDN calls to increase delivery speed, in addition, we use header-based ad loading and node-watch to optimize on-page delivery.
Control Ad Setup
By converting your existing (original) ad layout into a control setup, we can divert some part of your website’s traffic to your existing ad layout and create more reliable and accurate reports comparing present and past performance.
Our ad engine personalizes ad layouts by matching ads to specific audience segments differentiated by multiple parameters such as platform, browser, and location to maximise ad yield and user experience.
Forget Manually Placing Ads
Using our patent-pending in-content autoanalysis engine, publishers only have to set the parameters for serving in-content ads, our ad engine will then work to find the best possible in-content locations and dynamically creates ad placements without additional user input.
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AdPushup is Easy to Use
We designed our product to enable the average publisher to take control of their ad stack. You don’t need a technical background to work with us or take advantage of our platform.
No Coding Required
Dedicated Account Manager