Newsroom

Read the recent media coverage, opinion articles, contributions, and press releases from AdPushup.


Media coverage

Mastering your header bidding setup to maximise revenue

Header bidding, an advanced programmatic technique changed the way publishers monetised their ad inventories. Ever since its release in 2015, this technique has been steadily adopted by publishers to optimise their ad revenue. With header Bidding, publishers can offer their inventories to multiple demand partners at once. The major benefit of implementing header bidding for publishers is that it ensures yielding highest possible auction bids for their unsold inventories, resulting in higher CPMs, ultimately increased ad revenue.  Read More

Will Layoffs At Unacademy, Meesho & Co Change How Startups Hire New Talent?

The recent layoffs at Meesho, Unacademy, Trell and many other well-funded Indian startups must have stoked the worry and the anxiety of thousands of employees, even as investors, and the ecosystem, in general, remained strangely silent when heads started rolling. Breathe easy, if you can. These end-of-the-(financial)year pink slips handed to hundreds of employees are an aberration, not the norm. According to a cross-section of industry leaders, this cutting back does not necessarily indicate the state of the startup job market. Read More

Using data and analytics to better optimize ad revenue

You have a top-of-the-line website, your content is reaching the right audience and you’re displaying ads on your popular pages. But, for some reason, you’re still struggling to generate the potential revenue. If this scenario sounds familiar to you, one area to consider is data and analytics — Data is paramount in understanding your audience’s behavior and preferences in order to provide more relatable content and better user experience. But, did you know that it can also be used to improve your ad revenue? Read More

Header Bidding 101

What is header bidding? Header bidding is an advanced programmatic advertising technique. Essentially, it lets publishers simultaneously offer ad space out to several supply-side platforms (SSPs). It is different from the more common sequential or waterfall bidding, in which the topmost ad exchanges are prioritized. Born out of necessity, header bidding offers a flexible, efficient and, most importantly, transparent alternative to waterfall bidding.  Read More

Why companies should outsource their ad operations

Ad Ops, a.k.a advertising operations, is a world of its own. It involves tasks such as ad management, ad revenue optimisation, ad performance reporting, site management, and more; all directed towards ensuring higher ad revenue for the publishers. More often than not, publishers find it difficult to manage ad ops since it comprises many facets, ever-changing features, and limitless possibilities. If you’re here, you probably have the same question as other publishers, ‘Should I outsource ad ops or do it internally?’ Read More

How this startup plans to double its headcount

For hiring, AdPushup does realise that candidates have now moved beyond traditional platforms and the advertising technology company has therefore evolved its strategy accordingly. The startup is trying to opt for some new recruitment techniques like virtual drives, hackathons and quirky marketing campaigns as it plans to double its headcount in 2022. One such campaign was its recent Valentine’s Day campaign wherein the job seekers had to apply by sending along any creative art form such as poems, designs and stories. This was actively leveraged on social media platforms, including LinkedIn and Instagram. Read More

Braving Hiring Challenges in the Ad Tech Industry

Over the course of two years, the labour market has experienced a roller coaster ride. First, the rise in unemployment prompted by this unprecedented Covid-19 crisis and then the great resignation in 2021. Covid’s impact has also been felt in the ad tech industry. The already frantic ad tech hiring is seeing a surge in the job openings but supply and demand are so out of proportion that there are more jobs than the candidates in the market. This can be attributed to the fact that ad tech is a very niche segment and hiring the right talent has become an excruciating task. Way before Covid-19, technology and new job functions have played a disruptive role in shaping the hiring landscape.   Read More

We’ll Continue To Provide Latest Tech While Expanding In The Market: Ankit Oberoi, AdPushup

The COVID-19 pandemic has affected every smaller to larger businesses round the globe. Every sector is bound to go online as per requirements, but there are some companies that have been making great progress through the digital platforms as well. AdPushup is one of those Revenue Optimization Platform that clocked 97% ARR growth from $ 30M in 2020 to $ 59M in 2021 and added more than 80 enterprise clients. In an interview with BW Businessworld, CEO & Co-Founder of AdPushup, Ankit Oberoi spoke about how the company would continue to provide latest Tech while expanding in the market.  Read More

Resetting leadership vision in the post-pandemic times

The pandemic disruptions have forced businesses and leaders to undergo several changes and rethink some set goals and visions. The accelerated transition to digital has also brought about a new set of challenges and opportunities. While vision is critical in challenging times, it plays an especially important role in putting set processes in place to offset future disruptions and anticipate new trend lines. In this volatile world, what is the norm today might become absolutely obsolete a couple of years from now. How do leaders steer their organisations and teams through such an environment – that is a crucial question.  Read More

What we can expect from the Ad Tech industry in 2022

The year 2021 followed the footsteps of 2020 and was just as unpredictable. We saw a myriad of new developments, continued on a few trends that emerged at the start of the year, and witnessed the continuation of other general ad tech practices. The effects of COVID-19 on the industry cannot be overlooked, of course. We saw a tremendous rise in the number of virtual audiences. This further led to a quick adoption of new strategies to leverage the increased online presence. Now that we are at the start of another year, still in the shadows of COVID unfortunately, it’s time to look at the trends that will shape it up. Read More

15 Steps Entrepreneurs Must Take Before Going Global

In a global world, customers are no longer limited to the businesses within their country’s borders. Entrepreneurs can take advantage of this interconnectedness to expand their products and services to an entirely new audience beyond their home country. However, business leaders shouldn’t jump into expanding or launching in a new geographic area without careful planning and consideration. Below, 15 members of Forbes Business Council shared the steps entrepreneurs must take before successfully taking on a global market. Read More

The Importance of AMP In the Era Of Fast Internet

AMP essentially improves user experience, while making sure that website owners are getting higher conversion rates and lower bounce rates. It was an evening during the summers of 2003, a warm humid day with the monsoons around in Delhi. Standing on my balcony, I was yelling at the top of my lungs trying to communicate with the cable guy on the terrace installing my first broadband connection. I was all of 14 and the installation guy had no idea when I told him that his router was not forwarding my ICMP requests.  Read More

The Future of Advertising Should Be Open Sourced

Nowadays, there’s no conversation to be had about publisher revenue without discussing the impact of COVID or the death of third-party cookies. These are simply the times that we’re living in. A couple of weeks ago, we hosted a ThinkTank with AdPushup and a group of Monsters to discuss latency, UX, and their impact on revenue.  The conversation quickly evolved into how the cookie’s demise might affect latency, UX, and by extension, revenue. Read More

AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions

The first half of 2020 witnessed web publishers scrambling to maintain their revenue numbers. What started with minor fluctuations in CPMs snowballed into a full-blown crisis since the global outbreak of COVID-19. The words ‘COVID-19’ and ‘coronavirus’ swiftly climbed keyword blacklists, curtailing monetization of essential journalism. Read More

How the Pandemic Helped Pubs Think More Strategically About Latency

2021 is already shaping up to be an improvement over last year, crippling snowstorms and vaccine shortage be damned. For pubs, the year also presents something of a fresh start.  “It was like a magic reset button or a pause, one pub said at a recent Think Tank with AdPushup. “Everything had stopped. So let’s redo our website. Let’s make it faster, let’s go through and do that. And one of the resulting things has been a little bit more strategic conversation.” Read More

AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions

AdPushup, a leading ad revenue optimization platform for publishers, has announced the launch of two key enhancements as a part of its Header Bidding Portfolio—Header Bidding Analytics and the Hyper Optimizer. While the analytics platform aims to offer detailed real-time auction data for better decision-making, the Hyper Optimizer is a tool to help publishers improve bidder relevance and bid quality. Read More

Stricter privacy laws will force publishers to do with lesser data about users: AdPushup

A top executive of AdPushup, a company involved in ad revenue optimisation has said that the implementation of stricter privacy laws will further force publishers to make do with lesser data about users. Read More

“We must learn our lessons from the dips and rise above them”, With Ankit Oberoi of AdPushup

The best way to lead effectively during such times would be to be empathetic, take bold and proactive decisions, channel effective communication, form real and meaningful goals, and look for new opportunities. As part of my series about the “Five Things You Need To Be A Highly Effective Leader During Turbulent Times”, Read More

Capital Efficient Entrepreneurship to $30 Million from India: Ankit Oberoi, CEO of AdPushup

Great entrepreneurs continuously learn from the market. Ankit’s story is one of really diligent learning. Wonderful read! Read More

How Machine Learning Improves Header Bidding

If you have worked in the digital space in the past few years, you’ve likely encountered the term Machine Learning (ML) in some context. For those of us who aren’t tech experts, this buzzword may be a little daunting. However, these technologies are actually widely used across industries including digital advertising. Read More

AdPushup Helps Web Publishers And e-Commerce Companies Accelerate Their Revenue Growth

AdPushup is a market leader in ad revenue optimization that helps web publishers and e-commerce companies accelerate their revenue growth using cutting-edge technology, premium demand partnerships, and ad operations expertise. The platform currently optimizes 4 billion ad impressions every month for 300+ publishing globally, including brands like CNET, SPIN, PCMag, Mashable, GSMArena, and NDTV amongst others. Read More

Ankit Oberoi of AdPushup: Five Things You Need To Be A Highly Effective Leader During Turbulent Times

First off, thank you so much for having me here. It’s a pleasure. So I started my business journey a bit early. I was 14 when I set up my first business: a web hosting service, it wasn’t called cloud back then. I wanted to set up an e-commerce website but the process of buying a domain, running, and setting up a web server was so interesting that being the geek that I was, I decided to just do that. Read More

Scaling ad revenue growth with first-party data expertise

The impending death of third-party cookies is at the forefront of every publisher’s mind, and for good reason. Behavioral targeting and ad revenue growth depend on an intimate understanding of the nuances of audience data and personas: who web visitors are, what content they engage with most, and how they shop and make decisions across their online ecosystem. Read More

Interview with Ankit Oberoi, CEO & Co-founder of AdPushup

Since our publishing partners and prospects are distributed evenly across the globe, we currently have a physical presence in the US and India, where our regional teams oversee activity in key markets including Americas, Europe, and the Asia Pacific. We are currently hiring across all key functions including engineering, sales, marketing, ad operations, and customer support to support our growing business. Read More

Countering the Revenue Loss caused by Ad Blockers

In the last few months, ad blocking has taken a backseat in industry conversations and in the minds of publishers as they grapple with more immediate concerns, such as the revenue disruption caused by COVID-19 and Google’s decision to block third-party cookies by 2022. Even though it doesn’t feel quite as pressing, ad blocking is probably a more persistent threat to publisher’s revenues than either of the aforementioned. Read More

How To Tackle The Rising Cost Of Ad Blocking

There is no doubt that digital advertising has been the fuel that’s powered the free web. It provides publishers with funding to create high-quality content, which is made available freely to users across the world at the small price of having to view ads. However, as ads became ubiquitous and often intrusive, some users decided they’d had enough and turned to ad blockers, unknowingly crippling publishers’ revenue streams. Read More

9 Smart Tips for Creating and Optimizing Mobile Ads

Today, more and more people are interacting with ads on their phones. Whether they’re displayed on social media platforms or pop up on web pages, ads are constantly targeting consumers on their devices. If you want your ads to stand out from others, you need to create an engaging, mobile-friendly experience. We asked a panel of Ad Age Collective members to share their best tips for mobile-optimizing your ads. Read More

How Web Publishers can Capitalise on Growing Traffic

COVID-19 has caused a noticeable revenue decline in most industries ever since it was declared a pandemic in early 2020. The web publishing industry is no exception, and statistics reflect likewise. According to a survey conducted by the IAB on the impact of COVID-19 on ad revenue, 98% of the respondents are expecting a decline in revenue. Read More

The State of Yield Optimization with Ankit Oberoi

Ankit Oberoi, Co-Founder and CEO at AdPushup talks to your host Vahe Arabian of State of Digital Publishing about the state of yield optimization. AdPushup is a one-stop revenue optimization platform for web publishers. In addition to being a Google NPM AdX Partner, they are also a Microsoft Ventures backed startup. Read More

Chances of economic revival: The start-up and tech ecosystem

During the pandemic, the world’s economy is being reshaped very quickly, and Indian firms have to re-examine how they will thrive in a new kind of economy. Most successful firms are taking the initiative to come out stronger after the pandemic. When asked whether they were waiting for things to normalise before acting or proactively acting to emerge stronger from the epidemic, a few leading business people had this to say. Read More

Empathy, team spirit earn points in the new appraisal

Since the lockdown started and remote working became the new normal, startups and corporates are using collaborative and performance software tools like Slack, Jira and Confluence to measure key performance metrics. Others are looking at it more holistically and finding unique ways to assess people’s performances. Read More

Working with web publishers, this adtech startup has notched up $10M revenue

The digital advertising journey is a game mastered by Google and Facebook. While they take a lion’s share of digital advertising, several publishers suffer because display advertising is broken with inefficient client-side ad auctions in real-time bidding, and there is rampant banner blindness. The problem is publishers don’t have the tools to measure and solve for this blindness. Read More

‘It can be a money-printing machine’: The incredible revival of auto-refreshing ads

Historically, media observers called out the use of auto-refreshing ads as a bad practice, something geared to the short term and rather mercenary. But this view is changing and the practice is hardly en route to extinction. Over the last few months, the number of publisher sites with such ads has been on the rise: The ads within these sites auto-refresh based on triggers, such as the amount of time elapsed, delivering more impressions and thus boosting a publisher’s ad revenue. Read More

The Evolution of Prebid

Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive article for ExchangeWire on the importance of Prebid for publishers, and how the technology is set to evolve. Read More

Press releases

AdPushup Secures Ad Revenue Optimisation Mandate for EssentiallySports

EssentiallySports, a digital-first sports media house, has signed a multi-layered mandate for ad revenue optimisation with AdPushup , a Google-certified ad revenue monetisation platform. As per the mandate, AdPushup will manage their ad inventory and will be their long-term partner for revenue optimisation and monetisation. Read More

AdPushup clocks 97%ARR growth in 2021, hits a new milestone

AdPushup Inc, the global market leader in the advertising technology software industry, today announced that the company has achieved their annual target. The company’s peak annual run rate grew 97%—from 30M USD in 2020 to 59M USD in 2021. This growth rate underscores how quickly the web publishing and media industry is embracing AdPushup’s ad revenue optimization platform. Read More

AdPushup announces Global Publishing Leaders of 2021

AdPushup, a leading ad revenue optimization platform for publishers has released the list of its second edition of Global Publishing Leaders (GPL). Its first edition recognized several stalwarts of the online publishing ecosystem in 2020. In the current edition, the Global Publishing Leaders lists 100 individuals from multinational organizations and regional players who have made an outstanding contribution – not just to their companies but the industry as a whole. Read More

AdPushup Inc recognised as ‘The America’s Fastest Growing Companies 2021’ by Financial Times

AdPushup Inc, a global market leader in the advertising technology ecosystem has been ranked #19 in the second annual Financial Times’s ‘The America’s Fastest Growing Companies 2021′. Compiled with Statista- a research company, the list ranks top 500 private and public companies across the America by compound annual growth rate (CAGR) in publicly disclosed revenue between 2016 and 2019. Read More

AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions

AdPushup, a leading ad revenue optimization platform for publishers, has announced the launch of two key enhancements as a part of its Header Bidding Portfolio—Header Bidding Analytics and the Hyper Optimizer. While the analytics platform aims to offer detailed real-time auction data for better decision-making, the Hyper Optimizer is a tool to help publishers improve bidder relevance and bid quality. Read More

AdPushup Ranks No. 154 on the 2020 Inc. 5000 with Three-Year Revenue Growth of over 500 Percent

Inc. magazine today revealed that AdPushup is No. 154 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent businesses. Read More

Sanjay Trehan joins AdPushup as Advisor

AdPushup, an ad revenue optimization platform that helps web publishers and media companies accelerate their revenue growth, has announced appointment of Sanjay Trehan, a digital media industry veteran with more than 30 years of experience, as its Advisor. Read More

AdPushup Recognized as a Finalist of Microsoft Partner of the Year Award for Second Consecutive Year

 AdPushup, a leading ad revenue optimization platform, currently serving 4 billion+ monthly impressions for over 300 publishers, has been named a finalist in the Microsoft Partner of the Year Award for the second year in a row. AdPushup was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. Read More

AdPushup Announces Strategic Partnership with iZooto

AdPushup, a leading ad revenue optimization platform that helps independent web publishers, media companies and e-commerce platforms accelerate their growth, announced that it has entered into a long-term strategic partnership with iZooto, an owned audience marketing platform that helps publishers and retailers reduce their dependence on walled gardens using push notifications with advanced personalization and automation. Read More

AdPushup Rolls Out Code Optimizations for Reduced Latency, Faster Ad Delivery

AdPushup, a market leader in ad revenue optimization technology, has released information about code optimizations recently implemented on its JavaScript integration script, aimed at reducing latency and enabling faster delivery of ads. Read More

AdPushup Releases Unified Revenue Reporting for Digital Publishers

AdPushup, a leading ad revenue optimization platform for publishers, has released a new unified reporting system to help publishers gain a deeper understanding of their revenue sources and partner performance. Having access to transparent and extensive reporting is a top priority for many digital publishers. These insights can help optimize ad delivery settings, prioritize top-performing channels and demand partners, and ultimately grow their ad revenue. Read More

AdPushup Joins the IAB

AdPushup, an ad revenue optimisation platform for web publishers, has announced that it is joining IAB, the largest advertising trade association in the world. The move comes on the heels of significant business growth, primarily in the US, Europe, and India, with over 100 new publishers added to the network in the last year, and 1200% year-on-year revenue growth. Read More

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