Frequently Asked Questions

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What is AdPushup?

AdPushup is a revenue optimization platform that helps web publishers increase their ad revenue using premium demand and proprietary technologies such as layout testing, header bidding, and ad block monetization.

How long does set up take?

Account creation takes 5 minutes, after which you have to verify your website by including a single line of code into the header of your website. Our ad ops team will then proceed with assisted setup depending on scope of work.

Will AdPushup change the layout of my website?

No. Since we are only concerned with the optimization of ad layouts, our testing may involve experimenting with how many ads are served and where. We don’t meddle with the actual content or layout of your website at any point.

Are there any minimum requirements?

Yes. Optimization is a numbers game, we can only deliver results proportional your baseline revenue. Keeping that in mind, we work with websites who are already generating at least $1000 in monthly ad revenue.

How much will my revenue increase?

That depends on a lot of factors including your existing ad setup and the level of integration with our platform, but to give you a ballpark estimate, we’ve delivered an average revenue uplift of 33% to our publishing partners.

Will visitors see a lot of ads?

We believe that the best ad layout isn’t necessarily the one with the most ads, but the one with the right number of ads served in the right location. Based on testing data, our platform may even recommend reducing the number of ads.

How much control will I have over my website?

You maintain complete control of your website at all times. You can use our visual editor to setup and test new ad layout variations, or our ad ops team may do it for you, but nothing goes through without your knowledge or approval.

Do I have to connect my AdSense / DFP account?

Not if you don’t want to. You can choose to only use our A/B testing platform, as it a completely standalone offering, but you do have the option to bring your own demand (“BYOD”) for better yield and improving adblock monetization.

Can I still do this if I’m not technically inclined?

Absolutely. Our product is designed for people with no knowledge of coding to use, in fact that is the entire idea—we wanted publishers to be able to gain better control of their ad stacks without worrying about all the “tech” stuff.