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Editorial teams need to manually add metadata for adding the page context. These error-prone tags are neither granular nor scalable.
Publishers need to create segments manually in Google Ad Manager. Passing audience signals also needs custom code changes.
The present setups for direct campaigns have very limited capabilities in terms of contextual targeting. Targeting dynamic categories or specific interest areas or products is nearly impossible without intense manual effort.
FirstAudience uses a scalable AI model to conduct detailed context analysis of the publishers’ sites which is then passed to Google Ad Manager directly.
Publishers can understand visitors’ interests on the basis of the content being consumed. This data can be used to create audiences targeted by specific advertisers.
FirstAudience is fully-automated and requires no code changes and minimal manual effort for segment creation. Publishers also get detailed reports to take data-backed decisions and improve their direct campaigns
We designed our product to enable the average publisher to take control of their ad stack. You don’t need a technical background to work with us or take advantage of our platform.
No coding required
Dedicated account managers
Pinkvilla specializes in Entertainment, Fashion, and Lifestyle articles founded in 2007. By operating in India and USA, Pinkvilla is one source for Bollywood news & gossip, Bollywood movies, Bollywood fashion, and TV news.
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