User Interface Disruption
Sometimes ad blockers misidentify social plugins and widgets as ads and as a result, they get blocked too. While the whitelist request notices that publishers use can help convince users to allow ads, most users find them annoying. The result is that ad blockers have a cascading effect in disrupting the entire website UI.
According to research conducted by the Informa Group, ad blocking is projected to cost $35 billion in lost revenue by 2020 in the most optimistic scenario. That’s bad news for web publishers who are already struggling to stay profitable amid other ad tech challenges such as ad fraud, GDPR, and brand safety concerns.
There are many anti-adblock software that claim to circumvent ad blockers using technology. The problem with such solutions is that it’s a cat and mouse game—the solution only works for a period of time before the ad blockers find the exploit and patch it up. Such products cannot provide sustainable revenue to publishers.
Recover Lost Revenue, Without Disrupting User Experience
Our pro-user adblock monetization solution helps web publishers recover the ad revenue that they would have otherwise lost to ad blocking software.
Since our technology is pro-user and complies with Acceptable Ads guidelines, there is minimal impact on the website from the ads being served.
Users still have the last say on whether or not they wish to view the re-inserted ads, thereby ensuring that we are not forcefully showing ads to anyone.
Most adblocked inventory monetization solutions in the market are anti-user and offer to forcefully show ads to users. Our solution adheres to the Acceptable Ads (AA) standard, ensuring the ads are user-friendly and non-obstructive.
A/B Testing & Optimization
You can setup and run A/B tests on ad layouts created using our layout optimizer. This feature enables publishers to further optimise the revenue from adblocked inventory. There is no ‘perfect’ ad layout, so we help you run trials and optimize.
Faster Ad Delivery
Similar products that use tactics such as IP marking, VPN re-routing, etc., slow down ad delivery. But since our inventory is whitelisted by adblocking software, and follows the Acceptable Ads (AA) guidelines, there are no delays in ad serving.
Auto Ad Layouts
Our patent-pending page analysis technology automatically creates your ad layout, without requiring you to manually create ad units. Moreover, since the ads not hard-coded, changes can be made without involving your tech team.
Advanced Ad Blocking Intelligence
We provide in-depth reporting and analytics about your adblocked traffic, which may not be available in any of your existing analytics tools. Data such as total revenue recovered, ad blockers being used, browser-wise usage, country-wise usage is available at the click of a button.
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