FloorSense is an AI-powered floor price optimization engine designed specifically for video ads. It enables web publishers with video ad inventory to significantly increase their video ad revenue by changing their floor prices dynamically and in real-time.

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Key Publisher Challenges

Manual floor optimization

Presently, the floor changes cannot be dynamic. Floors have to be set analyzed and set manually via UPRs or ad script changes which at times can be highly inefficient and time-taking for the publishers.

Limited to country and device-specific rules

Current setups do not allow publishers to incorporate user behavior signals while changing the floor prices. These changes can only be based on device-specific and country-specific.

Yield measurement and analysis

Publishers find it difficult to understand the impact of floor changes on their overall revenue yield. They also lack quality data to make floor price decisions.

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Product Capability

Fully automated

FloorSense uses AI for active fill rate tracking and real-time yield management. Its dynamic floor price optimization engine changes floor prices automatically to help publishers avoid any manual effort.

Works with any video player

FloorSense's simple, Plug-and-play setup can be integrated with any player using Google Ad Manager with a single line of code. In addition, it’s fully compliant with the core web vitals.

Granular analytics

FloorSense's provides publishers with custom reporting and analytics covering 10 different dimensions. Publishers also get access to an interactive hourly-updating dashboard along with active API support.

Our customers love AdPushup

“Our experience of working with AdPushup has been really nice. From the approach of the nonintrusive pitch of the idea to integration, the responsiveness of AP’s team, as well as delivering results.”

— Mato Barišić Programmatic Operations Manager

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“We were looking to optimize our revenues from existing setup and we’ve used AdPushup for services like to run bottom sticky ads on our website and performance was good hence we planned to explore more opportunities with AdPushup.”

— Sanket Vora Sr. Ad Operations Manager

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We designed our product to enable the average publisher to take control of their ad stack. You don’t need a technical background to work with us or take advantage of our platform.

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AdPushup delivered a 50% ad revenue uplift for Pinkvilla

Pinkvilla specializes in Entertainment, Fashion, and Lifestyle articles founded in 2007. By operating in India and USA, Pinkvilla is one source for Bollywood news & gossip, Bollywood movies, Bollywood fashion, and TV news.

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Over the years, we have helped more than 300 web publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on user experience. If you want to learn how our technology can do the same for you, go ahead and request a free demo.

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