A long-known web user behavior, banner blindness describes people’s tendency to ignore web page elements that they perceive to be ads. Multiple eye tracking and heatmap experiments have shown that all users exhibit “selective attention”, i.e., only paying attention to the areas on a web page that are related to their goal.
Bad Ad Layouts
Web publishers need a cohesive ad placement strategy that takes into consideration ad performance across geolocation, devices, traffic sources, and user reading patterns. Ad layouts that solely rely on industry-standard ad placements suffer from low viewability, bad user experience, and ultimately revenue loss.
Low Clickthrough Rates
Due to factors such as banner blindness, ad blocking, and the ever-changing landscape of ad tech, ad CTRs have been in decline for almost two decades. The average global CTR for display ads stands at 0.35%. Yet a vast majority of web publishers continue to use display ads as their primary channel of monetization.
Improve eCPM & Increase Viewability with our Ad Formats
By deploying premium demand from our ad partners and tailoring ad layouts based on device type, we are able to drive sustainable eCPM growth for publishers.
Our ad formats score high on viewability compared to standard IAB ads, with some formats (such as docked and sticky ads) delivering 100% viewability.
We ensure that the layout changes have minimal impact on the UX of the website and does not harm usability, even if that means placing fewer ads.
These ads are placed in between the text or media within the main content area of a website and expand to reveal themselves as the user scrolls down the page.
This format enables publishers to create an additional channel of ad revenue on a website by scanning web pages and overlaying contextual ads on top of editorial images.
These ads are anchored at fixed locations on the web page (top, bottom, left or right) during page load and remain in view even when the user scrolls up or down the page.
Docked ads are similar to sticky ads, but instead of being fixed in location during page load, they are triggered and as the user scrolls beyond them on the screen and then stick in place.
Earn More with Native Ads
Native ads blend in with the primary content of the webpage, thereby delivering higher viewability and interaction rates as compared to standard ads. In addition to providing content recommendation style native ad units for website placement, we also integrate our native demand into header bidding auctions, increasing bid competition and ad yield.
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