Innovative Ad Formats

TRUSTED BY MORE THAN 300 PUBLISHERS WORLDWIDE

Key Publisher Challenges

Banner Blindness

A long-known web user behavior, banner blindness describes people’s tendency to ignore web page elements that they perceive to be ads. Multiple eye tracking and heatmap experiments have shown that all users exhibit “selective attention”, i.e., only paying attention to the areas on a web page that are related to their goal.

Bad Ad Layouts

Web publishers need a cohesive ad placement strategy that takes into consideration ad performance across geolocation, devices, traffic sources, and user reading patterns. Ad layouts that solely rely on industry-standard ad placements suffer from low viewability, bad user experience, and ultimately revenue loss.

Low Clickthrough Rates

Due to factors such as banner blindness, ad blocking, and the ever-changing landscape of ad tech, ad CTRs have been in decline for almost two decades. The average global CTR for display ads stands at 0.35%. Yet a vast majority of web publishers continue to use display ads as their primary channel of monetization.

Get access to the highest CPM generating ad formats.

Improve eCPMs & Increase Ad Viewability with our Innovative Ad Formats

We ensure that the layout changes have minimal impact on the UX of the website and does not harm usability, even if that means placing fewer ads.

Improved eCPM

By deploying premium demand from our ad partners and tailoring ad layouts based on device type, we are able to drive sustainable eCPM growth for publishers.

High Viewability

Our ad formats score high on viewability compared to standard IAB ads, with some formats (such as docked and sticky ads) delivering 100% viewability.

Our customers love AdPushup

"Our experience of working with AdPushup has been really nice. From the approach of the nonintrusive pitch of the idea to integration, the responsiveness of AP's team, as well as delivering results."
— Mato Barišić Programmatic Operations Manager

"We were looking to optimize our revenues from existing setup and we've used AdPushup for services like to run bottom sticky ads on our website and performance was good hence we planned to explore more opportunities with AdPushup."

— Sanket Vora Sr. Ad Operations Manager

Our Ad Formats

In-view Ads

These ads are placed in between the text or media within the main content area of a website and expand to reveal themselves as the user scrolls down the page.

In-image Ads

This format enables publishers to create an additional channel of ad revenue on a website by scanning web pages and overlaying contextual ads on top of editorial images.

Sticky Ads

These ads are anchored at fixed locations on the web page (top, bottom, left or right) during page load and remain in view even when the user scrolls up or down the page.

Docked Ads

Docked ads are similar to sticky ads, but instead of being fixed in location during page load, they are triggered and as the user scrolls beyond them on the screen and then stick in place.

Want to see our ad formats in action? See how they look on different devices →

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Earn More with Native Ads

Native ads blend in with the primary content of the webpage, thereby delivering higher viewability and interaction rates as compared to standard ads. In addition to providing content recommendation style native ad units for website placement, we also integrate our native demand into header bidding auctions, increasing bid competition and ad yield.

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AdPushup is Easy to Use

We designed our product to enable the average publisher to take control of their ad stack. You don’t need a technical background to work with us or take advantage of our platform.

Easy setup

No coding required

Dedicated account managers

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AdPushup delivered a 50% ad revenue uplift for Pinkvilla

Pinkvilla specializes in Entertainment, Fashion, and Lifestyle articles founded in 2007. By operating in India and USA, Pinkvilla is one source for Bollywood news & gossip, Bollywood movies, Bollywood fashion, and TV news.

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Learn more about Innovative ad formats

Best Native Ad Networks for Publishers

The Complete Guide to Native Ad Networks

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Let’s Get Started

Over the years, we have helped more than 300 web publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on user experience. If you want to learn how our technology can do the same for you, go ahead and request a free demo.

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