Content Library

Stay up-to-date with the latest developments in ad tech with eBooks, guides, reports, and resources for publishers

Guides

App Monetization
The App Monetization Blueprint
Data Clean Rooms
Navigating Google Core Updates image
Navigating the Evolving Google Landscape
Video Ads Header Bidding
Seller Defined Audiences
GAM vs GAM 360
Guide to Ad Mediation
Video Ads- Instream vs Outstream Ads
Beginner’s Guide: Creating a GDPR-Compliant Ad Server
Guide to Demand Path Optimization
Guide to Google Core Web Vitals
AdSense Policy Guide
Guide to Digital Ad Operations
Ad Testing in Google Ad Manager
Accelerated Mobile Pages: A Publisher’s Guide
Guide to Creating and Running Native Ads in Google Ad Manager
Header Bidding: A Comprehensive Guide
Google Ad Manager Guide
ad refresh
The Essential Guide to Ad Refresh
Increase Your Existing AdSense Revenue
How to Choose a Header Bidding Wrapper
Programmatic Advertising - cover
Programmatic Advertising: A Quick-Start Guide for Publisher

eBooks

How to tackle the Q1 Slump?
Optimization during Holiday Ebook
Unlock Holiday Profits with Ad Revenue Optimization
Optimization Strategies to Increase Ad Revenue
5 Alternatives to Third-party Cookies
Ad Automation Strategies to Increase Conversions
Ad Operations Challenges for Enterprise Publishers
How to Increase Mobile Ad Revenue?
Ad Layout Optimization
Deep Dive into Ads.
How to improve the Ad Viewability Score?
Setting up WordPress AMP for Publishers
Strategies for gaming and tech Publishers cover
Strategies for Gaming and Tech Websites
10 Common Google Ad Manager Mistakes to Avoid
Video Advertising 101 for Web Publishers
The Right Questions to Ask Your Ad Tech Partners
The Ad Viewability Handbook - cover
The Ad Viewability Handbook

Reports

Q1 Slump and Recession Report 2023
COVID-19 Publisher Survey
Core Web Vitals Scores Analysis- Arts and Entertainment Industry
Core Web Vitals Scores Analysis- News and Media Industry
Core Web Vitals Scores Analysis- Sports Industry
Core Web Vitals Scores Analysis- TV Movies and Streaming Industry
Core Web Vitals Scores Analysis- Computer Electronics and Technology Industry
Google Ad Exchange Performance

White Papers

How Should A Publisher Measure Ad Revenue

Sheet-Based Resources

Ad Ops Resources
Content Distribution Checklist
Prebid Capabilities of Ad Networks

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