Content Library

Stay up-to-date with the latest developments in ad tech with eBooks, guides, reports, and resources for publishers.

Guides


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Video Ads- Instream vs Outstream Ads


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Beginner’s Guide:
Creating a GDPR-Compliant Ad Server


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Guide to Demand Path Optimization


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Guide to Google Core Web Vitals


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AdSense Policy Guide


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Guide to Digital Ad Operations


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Ad Testing in Google Ad Manager


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Accelerated Mobile Pages: A Publisher’s Guide


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Guide to Creating and Running Native Ads in Google Ad Manager


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Header Bidding: A Comprehensive Guide


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Google Ad Manager Guide


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The Essential Guide to Ad Refresh


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Increase Your Existing AdSense Revenue


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How to Choose a Header Bidding Wrapper


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Programmatic Advertising: A Quick-Start Guide for Publisher

eBooks


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How to improve the Ad Viewability Score?


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Setting up WordPress AMP for Publishers


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Strategies for Gaming and Tech Websites


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10 Common Google Ad Manager Mistakes to Avoid


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5 Ad Tech Predictions for 2021


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Video Advertising 101 for Web Publishers


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The Right Questions to Ask Your Ad Tech Partners


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The Ad Viewability Handbook

Reports


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COVID-19 Publisher Survey


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Core Web Vitals Scores Analysis- Arts and Entertainment Industry


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Core Web Vitals Scores Analysis- News and Media Industry


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Core Web Vitals Scores Analysis- Sports Industry


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Core Web Vitals Scores Analysis- TV Movies and Streaming Industry

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Core Web Vitals Scores Analysis- Computer Electronics and Technology Industry
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Google Ad Exchange Performance

White Papers


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How Should A Publisher Measure Ad Revenue

Sheet-Based Resources


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Ad Ops Resources


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Content Distribution Checklist


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Prebid Capabilities of Ad Networks

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