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Building a community of publishers across We understand that there’s so much to learn and do in ad tech. With our webinar series, All About Ad Tech, we bring you actionable insights straight from industry leaders and subject matter experts
Experts From
Hiring & developing resources in a dynamic ad tech space
March 02 2023 · 10:50 PM CST
There is a lot of technical jargon one has to go through once someone joins the ad tech industry. How do employers keep their employees updated with the current trends and motivated at the same time? Helene Parker Founder of Programmatic Digest Podcast and Abhinav Choudhary Director of Ad Operations at Zelto talk about the challenges and solutions for hiring and grooming individuals in an ever-evolving industry like ad tech.
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Leveraging video ads in 2023
March 02 2023 · 10:20 PM CST
Video ad spending will increase by 41.9% by 2024, as per a report. Though, video ads, if not implemented well, can slow down your webpage. So how to do it effectively? Akshay Varma, Director of Product at Adpushup, delves deeper into the video ads market, and how a large chunk of publishers are still missing out on this gold mine of an opportunity.
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How brands plan their advertising budget
March 02 2023 · 9:50 PM CST
“2023 is going to be the year of Connected TV(CTV) ads; everyone should be testing it,” says Anjlee Majmudar, Vice-President of Programmatic (North America) at Brainlabs. Watch her talk about brand safety, programmatic ads, a cookie-less world, the upsides to running programmatic ads instead of direct ads, and more.
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Where is the ad tech industry headed in 2023?
March 02 2023 · 9:20 PM CST
"Despite a slow start to 2023 and a lot of uncertainty due to global economic conditions, there is optimism in the ad tech community about the second half of the year," says Sheryl Goldstein (EVP, Chief Industry Growth Officer at IAB). Hear Sherly and Pam Zucker (Chief Strategy Officer at IAB) in a free-flowing discussion that covers privacy laws, the changing ad tech landscape, and much more.
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Scoring Monetisation Goals During FIFA World Cup
September 30 2022 · 3:30 PM IST
The Q4 eCPM spike is a norm in the ad tech industry, and with the FIFA World Cup this year in the same quarter, expectations are high that sports websites will witness a huge jump in their ad revenue. Leading strategic roles with two of the most-celebrated sports websites, both speakers explain their approach to Q4 and why they think this quarter will be unlike any other.
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Tech Trends Powering Publishers' Programmatic Revenue
May 24 2022 · 11:00 AM ET
Real-time Bidding and programmatic continue to gain prominence. But what is all this worth, without the right technology enablements? With the emergence of AI/ML and several other tech capabilities, publishers and marketers are trying to get the best out of the available options.
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Understanding 'Context' - to Beat Blockers, Meet Policies, Crack Revenue
Apr 21 2022 · 09:30 AM ET
Contextual ad-serving has been gaining a lot of focus. The importance of ‘Relevance’ is something marketers and publishers are increasingly acknowledging. At the same time, more and more digital users, are finding ways to block ads, causing traffic and revenue loss to publishers.
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Navigating Publisher Tactics in Ever-Evolving Programmatic
Mar 24 2022 · 11:00 AM ET
Programmatic has been gaining a rising focus over the years. With the pandemic acting as a catalyst, there’s an increasing number of businesses that are looking to leverage programmatic advertising. Studies reveal that programmatic buying reached almost $455 Bn in 2021 and is anticipated to reach nearly $524.31 Bn in 2022.
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Brand, Content, Ads, Monetization - Publisher’s benefits in rising digital!
Feb 23 2022 · 10:30 AM EST
The digital ecosystem is getting stronger and has increased focus on new requirements, partnerships, focus areas, and outcomes. While publishers are looking to cash in on the exponential rise of digital content and advertising, marketers want better brand-building, ad-serving platforms, effective technology, and more.
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Aligning the Publishing Focus for 2022
Jan 20 2022 · 11 AM EST
The world is still dealing with the pandemic. But the digital boom continues to be in full swing. As the new year begins, this discussion intends to cover some of the priorities and opportunities that publishers need to pay attention to in the coming times.
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Women in AdTech! A plethora of stories & perspectives
Dec 9 2021 · 11 AM EST
In a majorly male-dominated world, women have proved their worth time and again. Whether sports, politics, or business! Stories of victory from countless women continue to hold us in awe of the fact that there’s so much to learn from women. So is the case in AdTech. Women are making their presence felt and how!
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Programmatic Trends for 2022
Nov 18 2021 · 11 AM EST
Programmatic ad spend was projected to approach $80 billion in 2021, up from just $63 billion in 2020. And by the end of 2022, programmatic advertising spend is estimated to reach nearly $100 Billion dollars. With the programmatic space expecting to see such massive growth, publishers have a lot to keep watch out for. And with better preparedness, monetization opportunities can be cracked better.
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Web Publishing in a Post-Pandemic World
Oct 12 2021 · 12:30 PM EST
The pandemic has given us several key business learnings. As normalcy gradually returns, this session aims to cover various aspects of the digital space in a pandemic-hit world and evaluate the present times and the road ahead, from a publisher's perspective.
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Measuring Core Web Vitals with Google
July 20 2021 · 11 AM EST
There are countless sites on the web. And most of the site owners want to deliver supreme UX to their web visitors. To help the owners achieve this, Google has laid emphasis on Core Web Vitals (CWV), which when measured accurately, ensure great UX.
In this webinar, Melissa Mitchell, Web Ecosystems Consultant at Google, will help us understand the importance and several nuances of CWV and how publishers can benefit from accurately measuring CWV.
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Fireside Chat: Building a World-class Adtech Team
July 8 2021 · 11 AM EST
Building a team is not easy. Leaders know about the rookie mistakes they have made. While you can’t change the past, you can learn from the mistakes of others to avoid them in the future.
In this Fireside chat, we will be answering team-building questions specific to the ad tech industry. From streamlining culture to hiring the right talent and driving everyone towards growth - all difficult topics will be covered.
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Women's Meetup: Ad Tech From OUR View
June 10 2021 · 11 AM EST
On June 10, 2021, we hosted our first-ever women's meetup to give a shoutout to the women leaders of ad tech, and it was enlightening! We were joined by experts from the BBC and Euronews along with Interesting Engineering, Imagen Digital, System1, BoredPanda, Summit Media, Khaleej Times, Rappler, among others. Watch the first session!
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Niches Make Riches
May 06 2021 · 11 AM EST
As the market seems to grow the main focus for niche websites is revenue optimization. But the question is HOW? Now is the time to seek advice from the industry experts. In this exclusive webinar, Sneha Modi, Product Manager at AdPushup is going to answer the most sought-after questions about Niche Sites and how to increase its ad revenue.The Niche websites have yet to be leveraged to their maximum potential. In this session, unravel the 6 secrets for exponential growth and leverage your niche for revenue optimization.
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9 Questions About Header Bidding We Always Wanted to Ask
March 25 2021 · 11 AM EST
Header bidding acts like the horsepower to publishers' optimization engine. Until last year, 38 out of the top 50 global publishers were found to be using it to accelerate their ad revenue, and this number is only growing. And why not? At the end of the day, it is one technology that has proven to grow CPMs and yield as publishers strive for. In this webinar, we'll be in conversation with Remo Chipatiso, to unveil what web publishers often do wrong while working with header bidding, and how to make the right decisions to meet the end revenue goals.
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0 to 1: Acing First-party Data and Subscriptions
March 24 2021 · 2 PM EST
In this session, Scott Messer, SVP Media at Leaf Group, is going to answer the most sought-after questions about 1P data migration for publishers.
Parallelly, subscriptions have always added significant value to publishers' revenue streams and have helped in building a loyal audience. We'll also have Travis Bernard, Senior Director of Subscriptions at TechCrunch, who will unravel the back story of TC's core subscription model, Extra Crunch.
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Preparing for Publishing in 2021: Programmatic and Beyond
Feb 25 2021 · 5 PM BST
After 2020 that was no less than a roller coaster ride for publishers, it's time to cope with a new year. So, what's going to be the focus for publishers this time around to fill the void for the losses they faced last year? In this webinar, we'll be in an open chat with Adib Razzaq from ESI Media and Greg from Hivestack, to discover which road publishing experts have on their map to increase ad revenue and make 2021 better than the last one.
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Ad Monetization in 2021: Publishers at Peace or Pace (India Edition)
Feb 11 2021 · 11 AM IST
After 2020 that was no less than a roller coaster ride for publishers, it's time to welcome a new year. So, what's going to be the focus for publishers in India this time around to fill the void for the losses they faced last year? In this webinar, we'll be in an open chat with Amit from CarDekho and Ahtesham from NDTV, to discover which road programmatic experts have on their map to their increase ad revenue to make 2021 better than the last one.
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A Publisher's Roadmap for Black Friday, Q4 2020, and Q1 Slump 2021
Nov 18 2020 · 11 AM EST
In this panel discussion, Ben Ilfeld from VentureBeat, Josh Rubin from The Daily Dot, and Ekin Koseoglu from Interesting Engineering talk about their plans for Q4—the quarter of higher eCPMs. They particularly delve into Black Friday and what it means for publishers in a year as unpredictable as 2020. They agree that the last quarter (and Black Friday) is the time to build upon context-based advertising, especially with third-party cookies phasing out.
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AdBlock Traffic: The Cost of Missing Ads
Oct 28 2020 · 11 AM EST
At 15.7% in 2014, 24.9% in 2018, and currently, 26.4% in 2020—Adblocking penetration among users is steadily covering the distance adding serious threats to publishers' bottom line. In this webinar with Aditya Padhye, Director of Business Development at Eye/O, we'll find out the potential ad-block traffic monetization methods to help bring the money back on the table.
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All About Programmatic: Ask Me Anything
Oct 14, 2020
In this session, Abhinav Choudhri, Director of Ad Operations at AdPushup answers all things ad tech and programmatic in an open playground for publishers—from types of header bidding to technology optimization, ad ops expertise to ad optimization techniques, technology implementation to publisher's ad performance.
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Cracking the Complexity of (M)ad Tech
Oct 14, 2020
In this webinar, Dikshant Joshi, Director of Publisher Development at AdPushup talks about various principles for cracking the (M)ad tech space - pun intended. Moving on to the technology adoption curve, he shares that the industry is still in the stage of innovators and early adopters when it comes to first-party cookies. Next, for simplifying complex integrations, the secrets are modularization and visual UI.
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Inside The Brand Safety Playbook
Oct 14, 2020
In this webinar, Emily Roberts, Programmatic Trading Manager at BBC Global News shares how brand safety is not the same as brand suitability. To explain the same, she shares an interesting example. She highlights what might not fall under the category of safety for most brands could still fall under the category of suitability for some brands.
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The Programmatic Driven Publisher
Oct 14, 2020
In this webinar, Rob Beeler, Strategic Advisor at AdMonsters shares how identity will emerge as one of the most critical aspects when Google eliminates 3rd party cookies altogether. He mentions that the identity space will be like online dating—you swipe for who you want to serve.
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Against Ad Fraud and Towards Transparency
Oct 14, 2020
In this webinar, Amit Shetty, Senior Director of Product at IAB Tech Lab talks about the four key needs of the ad tech space. These include transitioning to ID-less environments, supply chain transparency, better accuracy and consistency, and regional privacy solutions. He also shares that transparency is going to be the biggest means of solving ad fraud—it is about not creating a possibility for ad fraud in the first place.
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Unifying Publishers, Programmatic and 1P Data
Oct 14, 2020
In this webinar, Michele DeVine and Josh Peters from BuzzFeed share how the most fundamental step in collecting data is to know the exact need for it—this is also the first step. In a world that is increasingly turning privacy-sensitive for the right reasons, it is critical to go after data is the most useful to a business, then some nice-to-have data, and to ignore the rest even if you can have access to it.
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Diving into New Publisher Data and Audience
Oct 14, 2020
In this webinar, Scott Messer, SVP, Media at Leaf Group talks about transforming people’s intent into action. The foundation of this begins when one acknowledges that ‘people never lie to the search bar.’ From there on, you can keep learning about your audience and build context, which is one of the most important aspects of engaging right. At the heart of context is taxonomy.
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Pivot to Programmatic
Oct 14, 2020
In this session, Ankit Oberoi, CEO at AdPushup based on his almost a decade of experience in ad tech, throws lights on the background of programmatic and the role of trending technologies like AI and ML in making programmatic a boon for advertisers and publishers in no time.
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Uniting Publishers and Brand Safety
Sept 17 2020 · 11 AM EST
While bridging the gap between users and revenue, publishers engage in a series of events at the back. In this webinar, Rebecca Murray, Head of Commercial Product at CNN Commercial International iterates how to develop product strategies that help publishers match ad formats and content, control messaging and experience, access advertisers, and expand audience reach.
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How Publishers Can Know and Grow Their Audience
Sept 11 2020 · 11 AM EST
Mobile is where growth lies, and that audience, not traffic, is the real metric. Publishers, however, have operated like pipes. Most visitors who came in left without revealing themselves. In this webinar, Vivek Khandelwal, Founder at Izooto demonstrates 13 ways publishers can grow and engage their audience and convert anonymous visitors into a loyal engaged audience.
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Revisiting Media Publishers' Programmatic Strategy
Sept 3 2020 · 11 AM EST
2020 laid out unexpected turns in programmatic—from killing 3P cookies to the global crisis. In this webinar, New media expert, Sanjay Trehan shares his insights on how media publishers can redesign their strategies, along with explaining secondary channels that would compliment the end goal for publishers, i.e., revenue.
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AdSense Policy Violations, Fixed
On-demand webinar
The intent of AdSense policies is to keep the web under a clean and controlled environment. In this session, we'll demonstrate live examples of policy violations that publishers often fall for—consciously or unconsciously, along with methods on how to remain compliant throughout, and steer clear from Google's policy violation radar in the long run.
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Ad Ops 101: Metrics that Matter
Aug 13 2020 · 11 AM EST
Ad operations is not limited to metrics like eCPM, Page RPM, or ad CTR—the scope is beyond that. In this webinar with Angelina Eng, VP of Measurement and Attribution at IAB and IAB Tech Lab, we'll discover the day-to-day metrics that power ad operations, emerging measurement mechanisms, and practices that would directly reflect on a publisher's programmatic revenue.
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Fighting Fraud in Programmatic
July 30 2020 · 11 AM EST
According to an older IAB report, for every $3 spent on digital ads, $1 goes to ad fraud. The immense monetary damages aside, many types of ad fraud damage user experience and put personal user data at risk. In this webinar, Tommy S, Publisher Development Representative at AdPushup discusses the current state of ad fraud, the various ways in which it is perpetrated, and finally, how to protect ad revenue.
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Publisher 1st Party Data: From Striving to Thriving
July 23 2020 · 11 AM EST
The web has changed and it's now time to replace old habits. In this webinar with Josh Peters, Director of Data Partnerships at BuzzFeed, we'll discuss the collection, usage, and compliance methods of first-party audiences for publishers, along with how to scale ad revenue by replacing third-party with first-party data.
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Making it Work Between Publishers and Ad Blockers
June 30 2020 · 11 AM EST
Recent reports show that 15-30% of all traffic is people with adblocking software. While multiple solutions now exist in the industry, publisher adoption has been slow and fragmented. In this webinar, we will quantify the threat of adblocking and provide the pros and cons of most commonly used solutions.
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The Future of Programmatic: Beyond COVID-19
June 23 2020 · 11 AM EST
Like many industries, digital advertising also continues to face uncertainty throughout the COVID-19 pandemic. In this webinar, Will Doherty, EVP, Global Marketplace at Index Exchange, shares his findings based on his conversations with the buy- & sell-side on how publishers can take the steps to secure their bottom line in this time.
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Ad Viewability with Refresh: The Action Plan
June 10 2020 · 11 AM EST
Ad ops is all about finding a balance between risk and reward, e.g., ad refresh: The reward is an increase in ad revenue, while the risk is the potential harm to viewability score. In this webinar, Yash Naidu, Publisher Development Representative at AdPushup dives into the right (and wrong) ways of implementing ad refresh; along with a plan to help publishers put things in action.
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What Next After Cookies: Answers from Ad Ops
May 28 2020 · 11 AM EST
Publishers are starting to get used to the idea that cookies will eventually become extinct and first-party identifiers will have to fill in the gaps. In this webinar, Rob Beeler, Strategic Advisor at AdMonsters will share his expertise on the value ad ops can bring in for publishers, along with approaches to keep business going in the post-cookie world.
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Unwrapping Header Bidding Wrappers
May 12 2020 · 11 AM EST
Header bidding allows publishers to increase yield by opening up their inventory to real-time bids from multiple demand partners. Behind the scenes, a header bidding wrapper orchestrates this process. In this webinar, we'll demonstrate the technology live in action and what publishers need to consider before they go shopping for wrappers.
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How to Survive the Cookie-less Web
April 2 2020 · 11 AM EST
After Safari and Firefox, Chrome is now also set to block third-party cookies within two years. So, what's the fuss if there's still time? In this webinar, Sophie Toth, Global Programmatic & Ad Tech Lead at Euronews will discuss how publishers can put first-party data to use, and utilize alternative methods to survive in a post cookie world.
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Types of Header Bidding: Expectations vs. Reality
February 13 2020 · 11 AM EST
Header bidding has continually evolved since its arrival in the industryㄧfrom simpler client-side implementations, to complex server-side setups, and now hybrid models that offer the best of both worlds. In this webinar, Stuart Moncada, VP of Products at Ad-Juster will unveil how these types work, the pros & cons, and finally, who's the winner.
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Search Optimization Masterclass with StreamSEO
December 20 2019 · 11 AM EST
You’ve probably heard of Maslow's Hierarchy of Needs. It says, without meeting the basic fundamental needs, we cannot achieve the ones at the topーbasically, our ‘wants.’ Things work the same way in SEO. In this webinar, Servando Silva, Founder of Stream-SEO will show his pre, during, and post plan that he uses to win the SEO game.
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Decoding CCPA
November 15 2019 · 8.30 AM EST
The California Consumer Privacy Act became effective on January 1, 2020. Just as the GDPR set rules for data usage of EU residents, CCPA does the same for California residents. In this webinar, we'll highlight the major differences between the two frameworks, terminologies and their definitions to keep in mind, and finally, how to become compliant.
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Improving Ad Revenue with User Experience
October 1 2019 · 2 PM EDT
In working with 300+ publishers and optimizing over 4B ad impressions every month, it puts us in a position to understand the factors that affect ad revenue. User experience impacts how visitors feel about your site and how much time they spend on it. In this webinar, we'll demonstrate what web publishers can do to meet the UX standards.
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Ad Refresh: Dos and Don'ts
August 30 2019 · 11 AM EDT
Ad refresh has helped thousands of publishers grow their ad revenue by multiplying impressions per user session. But exactly how? In this webinar, we'll explain what ad refresh is, how it works for publishers, and how to get started with the technology as a revenue optimization method, without compromising the user experience.
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Making the Right Revenue Optimization Decisions
June 20 2019 · 11 AM EST
Running ads isn't just about creating beautiful layouts and placing them such that they attract clicks. It takes a whole lot of experimenting to extract the maximum yield out of an ad stack. In this webinar, we'll discover the undiscovered ad formats, along with real-life examples of other publishers who are optimizing their ad revenue.
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Publishers' Secrets for Higher Ad Revenue
May 27 2019 · 11 AM EST
When it comes to monetizing a website, most publishers just set up a few ad units, and just stop. Unfortunately, this approach doesn’t work anymore. In this webinar, we'll explain the why, how, and exactly what web publishers need to do in order to optimize ad performance and stay updated with the latest revenue optimization techniques.
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