What Next After Cookies: Answers from Ad Ops
May 28 2020 · 11 AM EST
Publishers are starting to get used to the idea that cookies will eventually become extinct and first-party data or identifiers will have to fill in the gaps. In this webinar, Rob Beeler from AdMonsters will share his expertise on the value ad ops can bring in for publishers, along with approaches to keep business going in the post-cookie world.
Unwrapping Header Bidding Wrappers
May 12 2020 · 11 AM EST
Header bidding allows publishers to increase yield by opening up their inventory to real-time bids from multiple demand partners. Behind the scenes, a header bidding wrapper orchestrates this process. In this webinar, we'll demonstrate the technology live in action and what publishers need to consider before they go shopping for wrappers.
How to Survive the Cookie-less Web
April 2 2020 · 11 AM EST
After Safari and Firefox, Chrome is now also set to block third-party cookies within two years. So, what's the fuss if there's still time? In this webinar, Sophie Toth from Euronews will discuss how publishers can overcome the effects of this change, put first-party data to use, and utilize alternative methods to survive in a post cookie world.
Types of Header Bidding: Expectations vs. Reality
February 13 2020 · 11 AM EST
Header bidding has continually evolved since its arrival in the industryㄧfrom simpler client-side implementations, to complex server-side setups, and now to newer hybrid models that offer the best of both worlds. In this webinar, Stuart Moncada from Ad-Juster will unveil how all these types work, the pros and cons, and finally, who is the winner.
Search Optimization Masterclass with StreamSEO
December 20 2019 · 11 AM EST
You’ve probably heard of Maslow's Hierarchy of Needs. It says, without meeting the basic fundamental needs, we cannot achieve the ones at the topーbasically, our ‘wants.’ Things work the same way in SEO. In this webinar, Servando Silva, Founder of Stream-SEO will show his pre, during, and post plan that he uses to win the SEO game.
November 15 2019 · 8.30 AM EST
The California Consumer Privacy Act became effective on January 1, 2020. Just as the GDPR set rules for data usage of EU residents, CCPA does the same for California residents. In this webinar, we'll highlight the major differences between the two frameworks, terminologies and their definitions to keep in mind, and finally, how to become compliant.
Improving Ad Revenue with User Experience
October 1 2019 · 2 PM EDT
In working with 300+ publishers and optimizing over 4B ad impressions every month, it puts us in a position to understand the factors that affect ad revenue. User experience impacts how visitors feel about your site and how much time they spend on it. In this webinar, Christian Baer from AdPushup will demonstrate how to meet the UX standards.
Ad Refresh: Dos and Don'ts
August 30 2019 · 11 AM EDT
Ad refresh has helped thousands of publishers grow their ad revenue by multiplying ad impressions per user session. In this webinar, we'll explain what ad refresh is, how it works for publishers, and how to get started with the technology as a revenue optimization method, without compromising the user experience.
Making the Right Revenue Optimization Decisions
June 20 2019 · 11 AM EST
Running ads isn't just about creating beautiful layouts and placing them such that they attract clicks. It takes a whole lot of experimenting to extract the maximum yield out of an ad stack. In this webinar, we'll discover the undiscovered ad formats, along with real-life examples of other publishers optimizing their ad revenue.
Grab the Publishers' Secrets for Higher Ad Revenue
May 27 2019 · 11 AM EST
When it comes to monetizing a website, most publishers just set up a few ad units, and just stop. Unfortunately, this approach doesn’t work anymore. In this webinar with Izooto, Ankit Oberoi, CEO of AdPushup will explain the why, how, and exactly what do you need to stay updated with the latest ad optimization techniques.