Grab the Publishers’ Secrets for Higher Ad Revenue
// Co-hosted by AdPushup & iZooto
When it comes to monetizing a website with display ads, most publishers just set up a few ad units on their webpages, and then stop. Unfortunately, this approach doesn’t really work anymore. In order to truly maximize the revenue potential of a website, you have to familiarise yourself with and implement the latest ad optimization techniques such as ad layout testing, header bidding, and ad mediation.
Making the Right Optimization Decisions to Increase Ad Revenue // by Rachit Malik, Director of Sales, AdPushup
With the declining user engagement with ads, publishers today need more data, insights, and testing to survive. There’s a lot more to optimization than A/B testing. Solutions like innovative ad formats and adblock revenue recovery can help publishers take their ad optimization efforts to the next level. Learn more about how these solutions work and how you can grow your revenue with them.
