Webinars

We understand that there's so much to learn and do in ad tech. With our webinars, we bring you actionable insights straight from industry leaders and subject matter experts.


Ad Ops 101: Metrics that Matter

Aug 13 2020 · 11 AM EST

Ad operations is not limited to metrics like eCPM, Page RPM, or ad CTR—the scope is beyond that. In this webinar with Angelina Eng from IAB and IAB Tech Lab, we'll discover the day-to-day metrics that power ad operations, emerging measurement mechanisms, and practices that would directly reflect on a publisher's programmatic revenue.


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Angelina Eng, IAB

Fighting Fraud in Programmatic

July 30 2020 · 11 AM EST

According to an older IAB report, for every $3 spent on digital ads, $1 goes to ad fraud. The immense monetary damages aside, many types of ad fraud damage user experience and put personal user data at risk. In this webinar, we'll discuss the current state of ad fraud, the various ways in which it is perpetrated, and finally, how to protect ad revenue.


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Josh Peters, BuzzFeed

Publisher 1st Party Data: From Striving to Thriving

July 23 2020 · 11 AM EST

The web has changed and it's now time to replace old habits. In this webinar with Josh Peters, Director of Data Partnerships at BuzzFeed, we'll discuss the collection, usage, and compliance methods of first-party audiences for publishers, along with how to scale ad revenue by replacing third-party with first-party data.


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Josh Peters, BuzzFeed

Making it Work Between Publishers and Ad Blockers

June 30 2020 · 11 AM EST

Recent reports show that 15-30% of all traffic is people with adblocking software. While multiple solutions now exist in the industry, publisher adoption has been slow and fragmented. In this webinar, we will quantify the threat of adblocking and provide the pros and cons of most commonly used solutions.


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Will Doherty, Index Exchange

The Future of Programmatic: Beyond COVID-19

June 23 2020 · 11 AM EST

Like many industries, digital advertising also continues to face uncertainty throughout the COVID-19 pandemic. In this webinar, Will Doherty, EVP, Global Marketplace at Index Exchange, will share his findings based on his conversations with the buy- & sell-side on how publishers can take the steps to secure their bottom line in this time.


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Will Doherty, Index Exchange

Ad Viewability with Refresh: The Action Plan

June 10 2020 · 11 AM EST

Ad ops is all about finding a balance between risk and reward, e.g., ad refresh: The reward is an increase in ad revenue, while the risk is the potential harm to viewability score. In this webinar, we'll dive into the right (and wrong) ways of implementing ad refresh; along with a plan to help publishers put things in action.


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Yash Naidu, AdPushup

What Next After Cookies: Answers from Ad Ops

May 28 2020 · 11 AM EST

Publishers are starting to get used to the idea that cookies will eventually become extinct and first-party identifiers will have to fill in the gaps. In this webinar, Rob Beeler, Chairperson at AdMonsters will share his expertise on the value ad ops can bring in for publishers, along with approaches to keep business going in the post-cookie world.


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Rob Beeler, AdMonsters

Unwrapping Header Bidding Wrappers

May 12 2020 · 11 AM EST

Header bidding allows publishers to increase yield by opening up their inventory to real-time bids from multiple demand partners. Behind the scenes, a header bidding wrapper orchestrates this process. In this webinar, we'll demonstrate the technology live in action and what publishers need to consider before they go shopping for wrappers.


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Dikshant Joshi, AdPushup

How to Survive the Cookie-less Web

April 2 2020 · 11 AM EST

After Safari and Firefox, Chrome is now also set to block third-party cookies within two years. So, what's the fuss if there's still time? In this webinar, Sophie Toth, Global Programmatic & Ad Tech Lead at Euronews will discuss how publishers can put first-party data to use, and utilize alternative methods to survive in a post cookie world.


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Sophie Toth, Euronews

Types of Header Bidding: Expectations vs. Reality

February 13 2020 · 11 AM EST

Header bidding has continually evolved since its arrival in the industryㄧfrom simpler client-side implementations, to complex server-side setups, and now hybrid models that offer the best of both worlds. In this webinar, Stuart Moncada, VP of Products at Ad-Juster will unveil how these types work, the pros & cons, and finally, who's the winner.


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Stuart Moncada, Ad-Juster

Search Optimization Masterclass with StreamSEO

December 20 2019 · 11 AM EST

You’ve probably heard of Maslow's Hierarchy of Needs. It says, without meeting the basic fundamental needs, we cannot achieve the ones at the topーbasically, our ‘wants.’ Things work the same way in SEO. In this webinar, Servando Silva, Founder of Stream-SEO will show his pre, during, and post plan that he uses to win the SEO game.


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Servando Silva, Stream_SEO

Decoding CCPA

November 15 2019 · 8.30 AM EST

The California Consumer Privacy Act became effective on January 1, 2020. Just as the GDPR set rules for data usage of EU residents, CCPA does the same for California residents. In this webinar, we'll highlight the major differences between the two frameworks, terminologies and their definitions to keep in mind, and finally, how to become compliant.


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Vishveshwar Jatain, AdPushup

Improving Ad Revenue with User Experience

October 1 2019 · 2 PM EDT

In working with 300+ publishers and optimizing over 4B ad impressions every month, it puts us in a position to understand the factors that affect ad revenue. User experience impacts how visitors feel about your site and how much time they spend on it. In this webinar, we'll demonstrate what web publishers can do to meet the UX standards.


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Christian Baer, AdPushup

Ad Refresh: Dos and Don'ts

August 30 2019 · 11 AM EDT

Ad refresh has helped thousands of publishers grow their ad revenue by multiplying impressions per user session. But exactly how? In this webinar, we'll explain what ad refresh is, how it works for publishers, and how to get started with the technology as a revenue optimization method, without compromising the user experience.


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Dikshant Joshi, AdPushup

Making the Right Revenue Optimization Decisions

June 20 2019 · 11 AM EST

Running ads isn't just about creating beautiful layouts and placing them such that they attract clicks. It takes a whole lot of experimenting to extract the maximum yield out of an ad stack. In this webinar, we'll discover the undiscovered ad formats, along with real-life examples of other publishers who are optimizing their ad revenue.


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Rachit Malik, AdPushup

Publishers' Secrets for Higher Ad Revenue

May 27 2019 · 11 AM EST

When it comes to monetizing a website, most publishers just set up a few ad units, and just stop. Unfortunately, this approach doesn’t work anymore. In this webinar, we'll explain the why, how, and exactly what web publishers need to do in order to optimize ad performance and stay updated with the latest revenue optimization techniques.


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Ankit Oberoi, AdPushup