Ad Ops 101: Metrics that Matter
Aug 13 2020 · 11 AM EST
Ad operations is not limited to metrics like eCPM, Page RPM, or ad CTR—the scope is beyond that. In this webinar with Angelina Eng from IAB and IAB Tech Lab, we'll discover the day-to-day metrics that power ad operations, emerging measurement mechanisms, and practices that would directly reflect on a publisher's programmatic revenue.
Fighting Fraud in Programmatic
July 30 2020 · 11 AM EST
According to an older IAB report, for every $3 spent on digital ads, $1 goes to ad fraud. The immense monetary damages aside, many types of ad fraud damage user experience and put personal user data at risk. In this webinar, we'll discuss the current state of ad fraud, the various ways in which it is perpetrated, and finally, how to protect ad revenue.
Publisher 1st Party Data: From Striving to Thriving
July 23 2020 · 11 AM EST
The web has changed and it's now time to replace old habits. In this webinar with Josh Peters, Director of Data Partnerships at BuzzFeed, we'll discuss the collection, usage, and compliance methods of first-party audiences for publishers, along with how to scale ad revenue by replacing third-party with first-party data.
Making it Work Between Publishers and Ad Blockers
June 30 2020 · 11 AM EST
Recent reports show that 15-30% of all traffic is people with adblocking software. While multiple solutions now exist in the industry, publisher adoption has been slow and fragmented. In this webinar, we will quantify the threat of adblocking and provide the pros and cons of most commonly used solutions.
The Future of Programmatic: Beyond COVID-19
June 23 2020 · 11 AM EST
Like many industries, digital advertising also continues to face uncertainty throughout the COVID-19 pandemic. In this webinar, Will Doherty, EVP, Global Marketplace at Index Exchange, will share his findings based on his conversations with the buy- & sell-side on how publishers can take the steps to secure their bottom line in this time.
Ad Viewability with Refresh: The Action Plan
June 10 2020 · 11 AM EST
Ad ops is all about finding a balance between risk and reward, e.g., ad refresh: The reward is an increase in ad revenue, while the risk is the potential harm to viewability score. In this webinar, we'll dive into the right (and wrong) ways of implementing ad refresh; along with a plan to help publishers put things in action.
What Next After Cookies: Answers from Ad Ops
May 28 2020 · 11 AM EST
Publishers are starting to get used to the idea that cookies will eventually become extinct and first-party identifiers will have to fill in the gaps. In this webinar, Rob Beeler, Chairperson at AdMonsters will share his expertise on the value ad ops can bring in for publishers, along with approaches to keep business going in the post-cookie world.
Unwrapping Header Bidding Wrappers
May 12 2020 · 11 AM EST
Header bidding allows publishers to increase yield by opening up their inventory to real-time bids from multiple demand partners. Behind the scenes, a header bidding wrapper orchestrates this process. In this webinar, we'll demonstrate the technology live in action and what publishers need to consider before they go shopping for wrappers.
How to Survive the Cookie-less Web
April 2 2020 · 11 AM EST
After Safari and Firefox, Chrome is now also set to block third-party cookies within two years. So, what's the fuss if there's still time? In this webinar, Sophie Toth, Global Programmatic & Ad Tech Lead at Euronews will discuss how publishers can put first-party data to use, and utilize alternative methods to survive in a post cookie world.
Types of Header Bidding: Expectations vs. Reality
February 13 2020 · 11 AM EST
Header bidding has continually evolved since its arrival in the industryㄧfrom simpler client-side implementations, to complex server-side setups, and now hybrid models that offer the best of both worlds. In this webinar, Stuart Moncada, VP of Products at Ad-Juster will unveil how these types work, the pros & cons, and finally, who's the winner.
Search Optimization Masterclass with StreamSEO
December 20 2019 · 11 AM EST
You’ve probably heard of Maslow's Hierarchy of Needs. It says, without meeting the basic fundamental needs, we cannot achieve the ones at the topーbasically, our ‘wants.’ Things work the same way in SEO. In this webinar, Servando Silva, Founder of Stream-SEO will show his pre, during, and post plan that he uses to win the SEO game.
November 15 2019 · 8.30 AM EST
The California Consumer Privacy Act became effective on January 1, 2020. Just as the GDPR set rules for data usage of EU residents, CCPA does the same for California residents. In this webinar, we'll highlight the major differences between the two frameworks, terminologies and their definitions to keep in mind, and finally, how to become compliant.
Improving Ad Revenue with User Experience
October 1 2019 · 2 PM EDT
In working with 300+ publishers and optimizing over 4B ad impressions every month, it puts us in a position to understand the factors that affect ad revenue. User experience impacts how visitors feel about your site and how much time they spend on it. In this webinar, we'll demonstrate what web publishers can do to meet the UX standards.
Ad Refresh: Dos and Don'ts
August 30 2019 · 11 AM EDT
Ad refresh has helped thousands of publishers grow their ad revenue by multiplying impressions per user session. But exactly how? In this webinar, we'll explain what ad refresh is, how it works for publishers, and how to get started with the technology as a revenue optimization method, without compromising the user experience.
Making the Right Revenue Optimization Decisions
June 20 2019 · 11 AM EST
Running ads isn't just about creating beautiful layouts and placing them such that they attract clicks. It takes a whole lot of experimenting to extract the maximum yield out of an ad stack. In this webinar, we'll discover the undiscovered ad formats, along with real-life examples of other publishers who are optimizing their ad revenue.
Publishers' Secrets for Higher Ad Revenue
May 27 2019 · 11 AM EST
When it comes to monetizing a website, most publishers just set up a few ad units, and just stop. Unfortunately, this approach doesn’t work anymore. In this webinar, we'll explain the why, how, and exactly what web publishers need to do in order to optimize ad performance and stay updated with the latest revenue optimization techniques.