A Publisher's Roadmap for Black Friday, Q4 2020, and Q1 Slump 2021
Nov 18 2020 · 11 AM EST
In this panel discussion, Ben Ilfeld from VentureBeat, Josh Rubin from The Daily Dot, and Ekin Koseoglu from Interesting Engineering talk about their plans for Q4—the quarter of higher eCPMs. They particularly delve into Black Friday and what it means for publishers in a year as unpredictable as 2020. They agree that the last quarter (and Black Friday) is the time to build upon context-based advertising, especially with third-party cookies phasing out.
AdBlock Traffic: The Cost of Missing Ads
Oct 28 2020 · 11 AM EST
At 15.7% in 2014, 24.9% in 2018, and currently, 26.4% in 2020—Adblocking penetration among users is steadily covering the distance adding serious threats to publishers' bottom line. In this webinar with Aditya Padhye, Director of Business Development at Eye/O, we'll find out the potential ad-block traffic monetization methods to help bring the money back on the table.
All About Programmatic: Ask Me Anything
Oct 14, 2020
In this session, Abhinav Choudhri, Director of Ad Operations at AdPushup answers all things ad tech and programmatic in an open playground for publishers—from types of header bidding to technology optimization, ad ops expertise to ad optimization techniques, technology implementation to publisher's ad performance.
Cracking the Complexity of (M)ad Tech
Oct 14, 2020
In this webinar, Dikshant Joshi, Director of Publisher Development at AdPushup talks about various principles for cracking the (M)ad tech space - pun intended. Moving on to the technology adoption curve, he shares that the industry is still in the stage of innovators and early adopters when it comes to first-party cookies. Next, for simplifying complex integrations, the secrets are modularization and visual UI.
Inside The Brand Safety Playbook
Oct 14, 2020
In this webinar, Emily Roberts, Programmatic Trading Manager at BBC Global News shares how brand safety is not the same as brand suitability. To explain the same, she shares an interesting example. She highlights what might not fall under the category of safety for most brands could still fall under the category of suitability for some brands.
The Programmatic Driven Publisher
Oct 14, 2020
In this webinar, Rob Beeler, Strategic Advisor at AdMonsters shares how identity will emerge as one of the most critical aspects when Google eliminates 3rd party cookies altogether. He mentions that the identity space will be like online dating—you swipe for who you want to serve.
Against Ad Fraud and Towards Transparency
Oct 14, 2020
In this webinar, Amit Shetty, Senior Director of Product at IAB Tech Lab talks about the four key needs of the ad tech space. These include transitioning to ID-less environments, supply chain transparency, better accuracy and consistency, and regional privacy solutions. He also shares that transparency is going to be the biggest means of solving ad fraud—it is about not creating a possibility for ad fraud in the first place.
Unifying Publishers, Programmatic and 1P Data
Oct 14, 2020
In this webinar, Michele DeVine and Josh Peters from BuzzFeed share how the most fundamental step in collecting data is to know the exact need for it—this is also the first step. In a world that is increasingly turning privacy-sensitive for the right reasons, it is critical to go after data is the most useful to a business, then some nice-to-have data, and to ignore the rest even if you can have access to it.
Diving into New Publisher Data and Audience
Oct 14, 2020
In this webinar, Scott Messer, SVP, Media at Leaf Group talks about transforming people’s intent into action. The foundation of this begins when one acknowledges that ‘people never lie to the search bar.’ From there on, you can keep learning about your audience and build context, which is one of the most important aspects of engaging right. At the heart of context is taxonomy.
Pivot to Programmatic
Oct 14, 2020
In this session, Ankit Oberoi, CEO at AdPushup based on his almost a decade of experience in ad tech, throws lights on the background of programmatic and the role of trending technologies like AI and ML in making programmatic a boon for advertisers and publishers in no time.
Uniting Publishers and Brand Safety
Sept 17 2020 · 11 AM EST
While bridging the gap between users and revenue, publishers engage in a series of events at the back. In this webinar, Rebecca Murray, Head of Commercial Product at CNN Commercial International iterates how to develop product strategies that help publishers match ad formats and content, control messaging and experience, access advertisers, and expand audience reach.
How Publishers Can Know and Grow Their Audience
Sept 11 2020 · 11 AM EST
Mobile is where growth lies, and that audience, not traffic, is the real metric. Publishers, however, have operated like pipes. Most visitors who came in left without revealing themselves. In this webinar, Vivek Khandelwal, Founder at Izooto demonstrates 13 ways publishers can grow and engage their audience and convert anonymous visitors into a loyal engaged audience.
Revisiting Media Publishers' Programmatic Strategy
Sept 3 2020 · 11 AM EST
2020 laid out unexpected turns in programmatic—from killing 3P cookies to the global crisis. In this webinar, New media expert, Sanjay Trehan shares his insights on how media publishers can redesign their strategies, along with explaining secondary channels that would compliment the end goal for publishers, i.e., revenue.
AdSense Policy Violations, Fixed
The intent of AdSense policies is to keep the web under a clean and controlled environment. In this session, we'll demonstrate live examples of policy violations that publishers often fall for—consciously or unconsciously, along with methods on how to remain compliant throughout, and steer clear from Google's policy violation radar in the long run.
Ad Ops 101: Metrics that Matter
Aug 13 2020 · 11 AM EST
Ad operations is not limited to metrics like eCPM, Page RPM, or ad CTR—the scope is beyond that. In this webinar with Angelina Eng, VP of Measurement and Attribution at IAB and IAB Tech Lab, we'll discover the day-to-day metrics that power ad operations, emerging measurement mechanisms, and practices that would directly reflect on a publisher's programmatic revenue.
Fighting Fraud in Programmatic
July 30 2020 · 11 AM EST
According to an older IAB report, for every $3 spent on digital ads, $1 goes to ad fraud. The immense monetary damages aside, many types of ad fraud damage user experience and put personal user data at risk. In this webinar, Tommy S, Publisher Development Representative at AdPushup discusses the current state of ad fraud, the various ways in which it is perpetrated, and finally, how to protect ad revenue.
Publisher 1st Party Data: From Striving to Thriving
July 23 2020 · 11 AM EST
The web has changed and it's now time to replace old habits. In this webinar with Josh Peters, Director of Data Partnerships at BuzzFeed, we'll discuss the collection, usage, and compliance methods of first-party audiences for publishers, along with how to scale ad revenue by replacing third-party with first-party data.
Making it Work Between Publishers and Ad Blockers
June 30 2020 · 11 AM EST
Recent reports show that 15-30% of all traffic is people with adblocking software. While multiple solutions now exist in the industry, publisher adoption has been slow and fragmented. In this webinar, we will quantify the threat of adblocking and provide the pros and cons of most commonly used solutions.
The Future of Programmatic: Beyond COVID-19
June 23 2020 · 11 AM EST
Like many industries, digital advertising also continues to face uncertainty throughout the COVID-19 pandemic. In this webinar, Will Doherty, EVP, Global Marketplace at Index Exchange, shares his findings based on his conversations with the buy- & sell-side on how publishers can take the steps to secure their bottom line in this time.
Ad Viewability with Refresh: The Action Plan
June 10 2020 · 11 AM EST
Ad ops is all about finding a balance between risk and reward, e.g., ad refresh: The reward is an increase in ad revenue, while the risk is the potential harm to viewability score. In this webinar, Yash Naidu, Publisher Development Representative at AdPushup dives into the right (and wrong) ways of implementing ad refresh; along with a plan to help publishers put things in action.
What Next After Cookies: Answers from Ad Ops
May 28 2020 · 11 AM EST
Publishers are starting to get used to the idea that cookies will eventually become extinct and first-party identifiers will have to fill in the gaps. In this webinar, Rob Beeler, Strategic Advisor at AdMonsters will share his expertise on the value ad ops can bring in for publishers, along with approaches to keep business going in the post-cookie world.
Unwrapping Header Bidding Wrappers
May 12 2020 · 11 AM EST
Header bidding allows publishers to increase yield by opening up their inventory to real-time bids from multiple demand partners. Behind the scenes, a header bidding wrapper orchestrates this process. In this webinar, we'll demonstrate the technology live in action and what publishers need to consider before they go shopping for wrappers.
How to Survive the Cookie-less Web
April 2 2020 · 11 AM EST
After Safari and Firefox, Chrome is now also set to block third-party cookies within two years. So, what's the fuss if there's still time? In this webinar, Sophie Toth, Global Programmatic & Ad Tech Lead at Euronews will discuss how publishers can put first-party data to use, and utilize alternative methods to survive in a post cookie world.
Types of Header Bidding: Expectations vs. Reality
February 13 2020 · 11 AM EST
Header bidding has continually evolved since its arrival in the industryㄧfrom simpler client-side implementations, to complex server-side setups, and now hybrid models that offer the best of both worlds. In this webinar, Stuart Moncada, VP of Products at Ad-Juster will unveil how these types work, the pros & cons, and finally, who's the winner.
Search Optimization Masterclass with StreamSEO
December 20 2019 · 11 AM EST
You’ve probably heard of Maslow's Hierarchy of Needs. It says, without meeting the basic fundamental needs, we cannot achieve the ones at the topーbasically, our ‘wants.’ Things work the same way in SEO. In this webinar, Servando Silva, Founder of Stream-SEO will show his pre, during, and post plan that he uses to win the SEO game.
November 15 2019 · 8.30 AM EST
The California Consumer Privacy Act became effective on January 1, 2020. Just as the GDPR set rules for data usage of EU residents, CCPA does the same for California residents. In this webinar, we'll highlight the major differences between the two frameworks, terminologies and their definitions to keep in mind, and finally, how to become compliant.
Improving Ad Revenue with User Experience
October 1 2019 · 2 PM EDT
In working with 300+ publishers and optimizing over 4B ad impressions every month, it puts us in a position to understand the factors that affect ad revenue. User experience impacts how visitors feel about your site and how much time they spend on it. In this webinar, we'll demonstrate what web publishers can do to meet the UX standards.
Ad Refresh: Dos and Don'ts
August 30 2019 · 11 AM EDT
Ad refresh has helped thousands of publishers grow their ad revenue by multiplying impressions per user session. But exactly how? In this webinar, we'll explain what ad refresh is, how it works for publishers, and how to get started with the technology as a revenue optimization method, without compromising the user experience.
Making the Right Revenue Optimization Decisions
June 20 2019 · 11 AM EST
Running ads isn't just about creating beautiful layouts and placing them such that they attract clicks. It takes a whole lot of experimenting to extract the maximum yield out of an ad stack. In this webinar, we'll discover the undiscovered ad formats, along with real-life examples of other publishers who are optimizing their ad revenue.
Publishers' Secrets for Higher Ad Revenue
May 27 2019 · 11 AM EST
When it comes to monetizing a website, most publishers just set up a few ad units, and just stop. Unfortunately, this approach doesn’t work anymore. In this webinar, we'll explain the why, how, and exactly what web publishers need to do in order to optimize ad performance and stay updated with the latest revenue optimization techniques.