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Podcast | Publishing Out Loud
Publishers and the ad tech industry go hand in hand. With our podcast series, Publishing Out Loud, we conduct candid conversations with publishers and ad tech industry experts where they share the secret sauce to their success. We also explore the trends, innovation, and developments in the ad tech space that impact publishers.
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The Importance of Data Compliance in Advertising
EPISODE 7 | 17:30 MIN
In this episode, we spoke about how data privacy has become a growing concern among users, publishers, and ad agencies. We also discussed best practices for data regulation and strategies on how to use data more effectively for targeted advertising without compromising consumer trust or consent.
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Women in Ad Tech Industry
EPISODE 6 | 19:37 MIN
In this episode of Publishing Out Loud, we spoke to three women ad tech leaders about some of the challenges that publishers are facing when it comes to ad revenue, especially in the field of programmatic. These challenges can range from data and privacy concerns and vendor strategies to finding new ways of revenue.
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Breaking Through the Noise (Ad Performance)
EPISODE 5 | 17:32 MIN
In this episode of Publishing Out Loud, we spoke to Mark Mansfield about how bandwidth and competitive visibility are major challenges affecting brands today, and that no two brands or objectives are the same. The key question to ask is what problem am I solving, and then pulling on that thread to break through the noise — the noise being ad performance.
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A/B Testing for Publishers
EPISODE 4 | 19:06 MIN
In this episode of Publishing Out Loud, we spoke to Harvin Gupta, a Sr. Ad Tech Industry Leader about how to strike a balance between user experience and advertising and how publishers can optimize their ad revenue through various A/B testing and header bidding frameworks that ensure both higher-quality ads and a great user experience rooted in a privacy-first approach.
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Essentials for Growing Digitally
EPISODE 3 | 34:49 MIN
With an ever-increasing consumption of content on the internet and the ever-decreasing attention spans, it is critical to know what constitutes digital growth and how it can be sustained. In this episode, Suryansh Tibarewal covers that, along with some honest conversations around running a bootstrapped platform in an investment-hungry world.
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The Power of Niche
EPISODE 2 | 37:31 MIN
The digital media industry is rapidly gravitating towards trends like video content while maintaining that data mining is practically indispensable. Nandini Shenoy talks about such trends that publishers need to keep an eye out for in our latest episode of Publishing Out Loud.
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The Future of Media
EPISODE 1 | 34:49 MIN
New media trends such as alternative sources of income have started populating publishers' revenue optimization strategies. We had a conversation with new media expert Sanjay Trehan who shed light on the same.
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