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Publishers and the ad tech industry go hand in hand. With our podcast series, Publishing Out Loud, we conduct candid conversations with publishers and ad tech industry experts where they share the secret sauce to their success. We also explore the trends, innovation, and developments in the ad tech space that impact publishers.
EPISODE 4 | 19:06 MIN
In this episode of Publishing Out Loud, we spoke to Harvin Gupta, Sr. Director of Solutions Engineering at Xandr about how to strike a balance between user experience and advertising and how publishers can optimize their ad revenue through various A/B testing and header bidding frameworks that ensure both higher-quality ads and a great user experience rooted in a privacy-first approach.
EPISODE 1 | 34:49 MIN
With an ever-increasing consumption of content on the internet and the ever-decreasing attention spans, it is critical to know what constitutes digital growth and how it can be sustained. In this episode, Suryansh Tibarewal covers that, along with some honest conversations around running a bootstrapped platform in an investment-hungry world.
EPISODE 2 | 37:31 MIN
The digital media industry is rapidly gravitating towards trends like video content while maintaining that data mining is practically indispensable. Nandini Shenoy talks about such trends that publishers need to keep an eye out for in our latest episode of Publishing Out Loud.