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In this episode of Publishing Out Loud, we spoke to Mark Mansfield about how bandwidth and competitive visibility are major challenges affecting brands today, and that no two brands or objectives are the same. The key question to ask is what problem am I solving, and then pulling on that thread to break through the noise — the noise being ad performance.
Major takeaways from the episode:
- Use a macro to a micro-level approach to understand which ads have the highest engagement.
- Leverage organic social content to gauge how consumers feel about certain pieces of content or ads.
- Give consumers the option to opt in in a conversation. Doing so will strengthen the relationship between advertisers and customers.