TURTLEDOVE and SPARROW are two of the web browser APIs in Google’s Privacy Sandbox and aim to serve as alternatives…
If you are receiving more than 5 million pageviews, the time is ripe for moving on to DoubleClick for Publishers…
As fast as the digital advertising industry is growing, it needs to be governed by certain standards so that the…
Leaderboard ads are one of the best-performing banner ads. In order to maximize their ad revenue, publishers are always on…
Recently Google announced that link ads are withdrawn from their offerings. According to Google, this step has been taken after…
If you’re monetizing your inventories through Google Ad Manager, you’ve probably heard people talking about “multi-format ads”. The promise of multi-format ads is to deliver multiple ad types within minutes…
Bot traffic or non-human traffic is yet another addition to the entire ad fraud nexus. Publishers often complain about their websites, ads, and campaigns not performing as expected. They feel…
Google Ad Manager (previously called DoubleClick for Publishers or DFP) is one of the most popular ad servers in the market and for good reason- a simple user interface coupled with…
A number of factors affect revenue generation from websites and placement of ads is one of those factors. When it comes to creating ad placements, publishers have numerous options to…
Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…
Ad industry is losing as much as $44 billion to ad fraud every year and the numbers are rising as you are reading this. The complex demand and supply chain…
