When it comes to ads and their associated transparency, Google is on a roll (pun intended!) since 2020 began. First,…
In the fast-moving world of digital advertising, sticking to one channel is not enough. Display ads used to be the…
According to a study conducted by GumGum, contextually relevant ads generated 43% more neural engagement. In fact, users recalled contextual…
TCF 2.0 has been receiving mixed reviews from the media and publishing industry since its launch on August 21, 2019.…
Google has recently announced the launch of a new licensing program that will pay news publishers for creating high-quality content.…
Google Ad Manager is undoubtedly the world’s most popular ad server. The platform provides a host of solutions that allow publishers to increase their revenue. Presently, Google Ad Manager is…
Google blocked 2.7 billion low quality ads in 2019. Low quality ads negatively impact publisher’s revenue. These can be irritating and drive users away from your site resulting in revenue…
In 2019, Google blocked and removed approximately 5000 bad ads per minute. And nearly 1 million advertisers were blocked for policy violations. These blocked ads also consisted of inappropriate ads…
Creating sports content may seem easy on paper, but rapidly covering sports events along with providing valuable content to users is a tough task. Add revenue optimization into the mix…
Finding the most suitable video player should be one of the most important parts of a publisher’s strategy for running video ads. Selecting a video player that aligns with a…
Ever since Google announced its plan of phasing out third-party cookies by 2022, the ad tech industry has joined hands to build alternate solutions that are more privacy-focussed and sustainable.…
