Volume or Margin – what would be your pick as a publisher selling ad inventory? If you bank on volumes…
For a long time, publishers had been oblivious of shadow blocklists and how they can temporarily terminate programmatic buying on…
Ad exchanges are marketplaces where ad impressions are sold and bought. And since the mechanism is programmatic, it spares both…
Back in 2016 when Google launched the AMP project, it had one goal – better mobile web experience for users.…
Google has recently announced the launch of a new licensing program that will pay news publishers for creating high-quality content.…
Ad industry is losing as much as $44 billion to ad fraud every year and the numbers are rising as you are reading this. The complex demand and supply chain…
Every online guide on optimizing ad revenue invariably refers to ads and user experience as frenemies (or something to that effect). Some even go to the extent of calling ads…
Header bidding has witnessed a steady adoption rate after its release in 2015. Today, publishers heavily rely on it for increasing ad revenue. According to eMarketer, 79.2% of the publishers,…
Google Ad Manager is undoubtedly the world’s most popular ad server. The platform provides a host of solutions that allow publishers to increase their revenue. Presently, Google Ad Manager is…
Google blocked 2.7 billion low quality ads in 2019. Low quality ads negatively impact publisher’s revenue. These can be irritating and drive users away from your site resulting in revenue…
In 2019, Google blocked and removed approximately 5000 bad ads per minute. And nearly 1 million advertisers were blocked for policy violations. These blocked ads also consisted of inappropriate ads…
