‘What are cookies?’- this question has become ubiquitous ever since GDPR came into effect. Cookies have been of great importance…
Google Ad Manager (GAM) is a complete platform to organize and deliver ads on web, mobile, and app inventory. It…
Amazon Publisher Services include Transparent Ad Marketplace (TAM), Unified Ad Marketplace (UAM), and Shopping Insights. Amazon holds the third rank,…
Ad technology enables publishers to sell their inventory via different methods like direct deal, real-time bidding, private auction, programmatic guaranteed,…
Recently Google announced that link ads are withdrawn from their offerings. According to Google, this step has been taken after…
Recently, we found ourselves included on the Financial Times list of The Americas’ Fastest Growing Companies 2021. The recognition comes on the heels of AdPushup’s recent accomplishments as a ‘Google…
If you’re monetizing your inventories through Google Ad Manager, you’ve probably heard people talking about “multi-format ads”. The promise of multi-format ads is to deliver multiple ad types within minutes…
Bot traffic or non-human traffic is yet another addition to the entire ad fraud nexus. Publishers often complain about their websites, ads, and campaigns not performing as expected. They feel…
Google Ad Manager (previously called DoubleClick for Publishers or DFP) is one of the most popular ad servers in the market and for good reason- a simple user interface coupled with…
A number of factors affect revenue generation from websites and placement of ads is one of those factors. When it comes to creating ad placements, publishers have numerous options to…
Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…
