In July 2021, Google will replace its Scaled Partner Management (SPM) offering with Multiple Customer Management (MCM). The ad tech…
Back in 2016 when Google launched the AMP project, it had one goal – better mobile web experience for users.…
As the death of the third-party cookies is approaching, Google is pitching its Privacy Sandbox as the alternative. The rise…
The fame of third-party cookies is declining as users become more aware of their data usage. Likewise, technology is being…
On 4th February, Chrome launched its Version 80 and with it, the SameSite cookie update. However, Google rolled back this…
Google launched the Accelerated Mobile Pages (AMP) Project in 2015 with the aim of creating a mobile-first web environment. Learn more: How AMP Ads are Boosting Ad Revenue for Publishers…
A number of factors affect revenue generation from websites and placement of ads is one of those factors. When it comes to creating ad placements, publishers have numerous options to…
Ad industry is losing over $44 billion to ad fraud every year. And the numbers are rising as you are reading this. Complex demand and supply chain indeed increase profits.…
Recently, we found ourselves included on the Financial Times list of The Americas’ Fastest Growing Companies 2021. The recognition comes on the heels of AdPushup’s recent accomplishments as a ‘Google…
If you’re monetizing your inventories through Google Ad Manager, you’ve probably heard people talking about “multi-format ads”. The promise of multi-format ads is to deliver multiple ad types within minutes…
Bot traffic or non-human traffic is yet another addition to the entire ad fraud nexus. Publishers often complain about their websites, ads, and campaigns not performing as expected. They feel…
