Are you scared by ad blocking statistics yet? According to the 2017 Global Ad Block Report by PageFair: 11% of the global internet population is blocking ads Ad blocking grew at 30% between 2015 and 2016 Mobile adblock usage surged in Asia-Pacific by 40% in the same period Most analysts only predict these adoption numbers to go up in the future. What does this … [Read more...]
The Rise of Private Marketplaces
Programmatic had an eventful year, what with ad fraud, blind-buys' brand-risk, courtroom battles over hidden vendor fees, targeting mishaps, and more dogging the industry throughout 2017. Despite all that, programmatic spending is at an all-time high, especially on PMPs. PMPs — private marketplaces — are popular for reasons that range from brand safety to better tra … [Read more...]
10 Ad Tech and Media Buzzwords of 2017: Explained
Anyone who works in ad tech knows how much the industry loves its jargon. Here are some quick explanations for a whole bunch of ad tech and media buzzwords that were thrown around this year, so you can gain a working knowledge in minutes. Note: Many of these have been covered more extensively in our explainers before. Pivot-to-Video What: ‘Written-word’ media houses … [Read more...]
What Publishers Need to Know About Ad Verification Companies
The cat’s out of the bag. Brands now know that a huge chunk of their ad dollars are wasted on ads that never appear before a human. That’s part of the reason why the biggest media buyers are insisting on MRC (Media Ratings Council) accredited ad verification. For those not yet familiar with this bit of ad tech, IAB has a definition (edited slightly for clarity): Ad ver … [Read more...]
Explainer: What is ads.txt?
The recent "Methbot" scheme spoofed more than 6,000 premium publisher domains and generated as much as $5 million in fraudulent revenue each day. If that sounds like a big number, consider that Methbot is just one fraud operation that gained mainstream attention, there are many other similar ones that are still going undetected. Domain spoofing is an advertising malpractice … [Read more...]
The State of Ad Tech Industry: Asia-Pacific
The recently released Quarterly Mobile Index (Q2) 2017 report from Pubmatic had some mixed news for publishers in Asia-Pacific region: Leading YoY growth in monetized mobile web, header bidding impression volume grew the most in APAC. Lowest mobile web (display) eCPMs of all regions despite 48% uplift YoY. Massive drop in the share of monetized mobile app impressions … [Read more...]
GDPR Explainer: An Essential Guide to the New European Data Protection Laws
Premier European digital media conference, Dmexco, is currently underway in Cologne. As global brands, publishers, and ad tech leaders meet to discuss opportunities and challenges in digital media, a new set of data protection laws proposed in the European Union have quickly become the hottest topic of discussion. This is your go-to guide for understanding the General Data … [Read more...]
Prebid.org Open-Source Initiative Launched by AppNexus and Rubicon Project
AppNexus and Rubicon Project have announced the creation and launch of Prebid.org, Inc., an independent organization dedicated to the development and promotion of open-source header bidding solutions and other open-source tools to drive publisher monetization. A collaborative effort of industry partners, Prebid.org is open to all parties advocating for unbiased and efficient … [Read more...]
The Beginner’s Guide to DFP Native Ads
Remember, in April this year, Google was beta testing native ad formats for AdSense? Four months later, Google launched native ads on DFP ad server, this time with demand for AdSense and DoubleClick Ad Exchange publishers. In this post, we're going to cover how the new native ad format in DFP works and all the ways it can enrich your ad inventory. What is DFP Native? When … [Read more...]
11 Awesome Blogging Tools You Have Never Heard of Before
Developing a content strategy and measuring its effectiveness is a lifetime process. Tools like Google Analytics, Hotjar, or HubSpot can make it easier. But, creating unique content often turns out to be the biggest challenge. Still, there are some tools that can help you with that. We curated this list of handy tools to help you overcome that block. 1. Turtl … [Read more...]