Ad servers help publishers manage all of their ad space on all of their digital properties from a single, central console. They store information about ads and deliver them as directed to visitors. They track impressions, views, and clicks, and they generate real-time statistical reports for review and optimization. We signed up for a first-hand look at Epom ad server: A … [Read more...]
The Future of Ad Tech: VR, AR, and Location-Based Targeting
Despite global ad spend expected to cross $200 billion this year, an overdependence on display advertising has cost both advertisers and publishers dearly over the last few years. With problems such as banner blindness, ad blocking, and ad fraud plaguing traditional display ads, tech giants have been working on the future of ad tech: Delivering better, less intrusive, and in … [Read more...]
9 Ways to Recover the Ad Revenue You’re Losing to Ad Blockers
Global publisher revenue from online ads grew by almost 22% in 2016 to reach a total of $72.5 billion. Yet, beneath those numbers, there’s a grim statistic: Ad block usage increased by 30% in 2016, hitting 615M devices blocking ads. While display advertising is growing (it surpassed search in ad spending in 2016), publishers need to take proactive measures to protect (and g … [Read more...]
How Top Publishers are Recovering Adblock Revenue
Adblock usage is decimating publisher income globally, leaving them scrambling to recover their lost adblock revenue. This effort typically takes two forms—ad walls and paid subscriptions. There’s a renewed interest among top-tier media publishers to drive visitors to buy subscriptions. This is an effort to reduce dependence on advertising-based revenue model in the first pla … [Read more...]
Guide: How to Increase Organic Traffic
A website is nothing if not the traffic that it receives, for everyone from online stores to web publishers, success on the internet is often measured in monthly pageviews. Traffic is broadly classified under the following categories: Direct (when someone types in the URL directly in their browser and lands on a website) Paid (traffic acquired from Google AdWords, … [Read more...]
5 Proven Tips to Write Amazing PPC Ad Copy
I work with small business owners across the U.S. to help them make more money, and one of the most powerful drivers of qualified traffic to a site is through PPC ads. While PPC is an excellent way to drive targeted traffic to your site and boost sales. If you overlook the fundamental aspects of your PPC campaign, then you could find yourself spending more money than your … [Read more...]
What Demand Partners Want from Publishers’ Ad Inventory
In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. That being said, there are two sides to every coin. No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. Why? Because numbers can be fraudulent. Also, relying entirely o … [Read more...]
The Most Hated Ad Types, Ranked
Ad blocking advocates may tell you that all ads are terrible, but some ads are clearly more intrusive and annoying than others. Following the unabated rise of ad blockers, most publishers, ad networks, and regulatory bodies have scrambled to fix the bloated mess that online advertising has become. Based on research and findings from the Coalition for Better Ads and Nielsen … [Read more...]
Facebook Monetization: Instant Articles to Support Paywalls on Branded News
The platform is heaping brand new monetization features on its mobile-friendly but notoriously ‘flat’ format. Due to its lukewarm financial returns, publishers have never been keen on Facebook Instant Articles. Earlier this year, The Guardian abandoned the platform altogether, opting instead to bring readers directly to its site for more advertising revenue and to promote pai … [Read more...]
Native Works: Inside Revcontent’s Play at Proving Native Ad Performance
Native is great. But it’s not without flaws. For those who don’t know, “The basic philosophy of native advertising revolves around making ads appear less like ads. For instance, while browsing through the food section of BuzzFeed, you may come across a story titled “The Evolution of Pizza”, which has been sponsored by Pizza Hut.” [Related reading: Top 7 Native Ad Networks … [Read more...]