Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header…
Ever since Google announced that it is going to phase out third-party cookies which are already blocked by Apple’s Safari…
It is difficult to imagine programmatic marketing, behavioral targeting, and affiliate marketing in the ad tech ecosystem without web browser…
Header bidding has picked up steam over the years. As per eMarketer, 72.9% of the 1000 most popular sites used…
Recently Google announced that link ads are withdrawn from their offerings. According to Google, this step has been taken after…
Bot traffic or non-human traffic is yet another addition to the entire ad fraud nexus. Publishers often complain about their websites, ads, and campaigns not performing as expected. They feel…
Google Ad Manager (previously called DoubleClick for Publishers or DFP) is one of the most popular ad servers in the market and for good reason- a simple user interface coupled with…
A number of factors affect revenue generation from websites and placement of ads is one of those factors. When it comes to creating ad placements, publishers have numerous options to…
Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…
Ad industry is losing as much as $44 billion to ad fraud every year and the numbers are rising as you are reading this. The complex demand and supply chain…
Every online guide on optimizing ad revenue invariably refers to ads and user experience as frenemies (or something to that effect). Some even go to the extent of calling ads…
