In the weeks following the GDPR deadline, ad tech went through a period of turbulence which made one thing quite clear: No one was completely prepared for the D-day. Spoiler alert: Nothing really happened. The Internet continues to function as usual, but with more popups asking for user consent across EU than before. Most users continue to click 'accept' and get back to c … [Read more...]
Ad Fraud in 2018 – Expert Tips for the Straight-shooting Publisher
Anything that is in huge demand but short supply gets faked and sold for slightly lower prices than the real thing. This is true for the counterfeit product sellers in the real world and fake inventory/traffic sellers in the digital world. We have said this before: Ad fraud doesn't just hurt buyers. Buyers lose ad spend. But good publishers stand to lose their source of … [Read more...]
Programmatic Audio: Google, AppNexus Bring Ads to a Playlist Near You
Ad tech is finally waking up to the potential of audio. After text, display, and video, advertising on audio platforms seemed like the next logical step, but it's only with the recent spike in the usage and the widespread adoption of streaming services and podcasts that the big players are taking notice. On May 31, AppNexus announced a global programmatic partnership with … [Read more...]
“Better Late than Never”: Google to Join IAB Consent Framework by August
Google is getting ready to make GDPR-compliance easier for AdX/AdSense publishers. Before May 25th, publishers had two ways to collect and pass GDPR-compliant consent to Google demand. They could either create their own consent mechanism or use Google's Funding Choices platform. Neither was viable for two reasons: Most publishers lack the resources to develop and imp … [Read more...]
All About Sticky Ads (and How to Make the Most of ’em)
In the times of bot traffic, fraud, and ad block, precious few ads make their way to real people who promptly scroll through the page - looking for something that catches their interest - without sparing a glance for the ad. Advertisers want conversions, and their ads are useless if there's no one around to see them. For this reason, most advertisers would gladly pay a p … [Read more...]