There are a lot of techniques and hacks that web publishers use to maximise ad revenue such as A/B testing, header bidding, lazy loading ads, et al. One such commonly used technique is known as auto-refresh ads. In this post, we’re going to explain what auto-refresh ads are, how they work, who should use them, and things to keep in mind before implementing them. What are A … [Read more...]
Header Bidding Wrappers: Explained
We’ve covered header bidding, the technology that enables publishers to offer their inventory to multiple ad exchanges simultaneously, many times on this blog before. But we haven't discussed the header bidding wrappers yet—an essential part of the process. First, let’s recap. Header bidding allows publishers to increase their ad revenue by creating bid pressure for the ad in … [Read more...]
Lazy Loading Ads: What, When, Where, Why & How (All Queries Answered)
Publishers and ad ops professionals are always drowning in information. Behind all the reading and research, the motive is, “to make my ads work and bring me more money!” Lazy loading ads have been one of the common techniques employed to achieve this motive. Lazy loading ads are sometimes also known as Smart Loading or Just-in-Time Loading. And like many other ad tech hac … [Read more...]
How to Use Key-value Targeting in Google Ad Manager
Google Ad Manager (previously called DoubleClick for Publishers or DFP) is one of the most popular ad servers in the market and for good reason, its simple user interface coupled with powerful features such as key-value targeting. Key-value targeting enables publishers to organize inventory, target ads to a specific audience, webpage, ad slots, and improve reporting. Before … [Read more...]
What is Server-Side Ad Insertion? And How Does it Work?
Exact numbers on ad block usage for video are hard to come by, but YouTuber PewDiePie has gone on record to say that almost 40% of the subscribers to his channel are using ad block. Video creators are feeling the heat, losing anywhere between 30-40% of their ad revenue, and this has prompted ad tech companies to innovate and find ways to circumvent ad blockers on the video f … [Read more...]
First-Price Auctions vs. Second-Price Auctions—Understanding What They Mean and How They Differ
Last year, The Drum released a report on auction systems in collaboration with The Rubicon Project. The survey included 176 publishers or mobile app developers (45% sellers), and 204 DSPs, agencies and trading desks (53% buyers). One of the most key findings from the survey were that nearly 50% of buyers and sellers don’t understand the differences between first and second pr … [Read more...]
‘Your margin is my opportunity’: Inside the Stupendous Growth of Amazon Advertising
When Jeff Bezos famously said, “Your margin is my opportunity,” he was referring to retailers’ historically high margins and Amazon’s intent to undercut them with lower prices and economies of scale. Amazon is now exploiting a similar opportunity with digital advertising. For years, Amazon kept advertising on the site subtle for fear of alienating shoppers who had become used … [Read more...]
5 Best WordPress Plugins for Improving User Experience
There’s no doubt about it, WordPress is an incredible CMS (content management system) that’s used by many web publishers, bloggers, businesses, and other content creators. WordPress has made creating and maintaining websites easy with templates and plugins alike. You may have wondered though, “I use an excellent template and my website looks amazing! But why do I still have s … [Read more...]
Bid Caching Explained (+5 Myths About the Practice)
For marketers who practice the real-time bidding model in advertising, understanding where and why users convert is crucial. Digital advertising is based on the idea of targeting users. The ability to target is the sole criteria basis which they decipher the ad positioning and put the bid value (their money). Right people, right messaging, right time ∝ Quality C … [Read more...]
UX Fixes to Increase Time on Site and Decrease Bounce Rate
Most web publishers measure their performance in number of page views. While page views tell you how many people visited your website, it doesn't tell you how long they stayed. Ultimately, it doesn't matter how many people are visiting your website, what matters is whether they're sticking around long enough—that's what your conversions and revenue depend on. In this post, we … [Read more...]