Data management platforms (DMP), highly reliant on third-party data, have long served as a one-stop solution to a marketer’s needs.…
Programmatic advertising is here to stay. US advertisers are expected to spend $81 billion (88% of digital ad spend) annually…
US news publishers have lost $2.8 billion to keyword blacklisting in 2019. For UK news and magazine publishers, the loss…
On August 15, 2020, Brazil is set to enforce its data protection policy titled Lei Geral de Proteção de Dados…
The Interactive Advertising Bureau (IAB) launched Project Rearc at the 2020 IAB Annual Meeting held on 10th February, 2020. As…
Ad placement is an ad unit or group of ad units used to specify areas on the publisher’s website where advertisers are allowed to place their ads. For example, 728X90…
On January 14th, Google announced its plans of phasing-out third-party cookies within 2 years. Google has already started this process with their SameSite attribute update that rolls out on 4th…
Most publishers start their monetization journey with AdSense. It lets them create ad units, place them on their websites and see dollars roll in. As web traffic starts to grow,…
Contrary to popular opinion, keyword research is not dead. Instead, it will continue to thrive as long as people use search as a primary form of seeking information online. Approximately,…
Last year, Google rebranded DoubleClick for Publishers and DoubleClick Ad Exchange to streamline ad delivery and monetization into a single umbrella product. And now we have Google Ad Manager, a…
Publisher can end up with unfilled impression even when working with multiple ad networks. This happens because of an unmet floor price, bad ad placements, and/or low-quality traffic on site.…
