Learn about Agency Trading Desks, their pros and cons, key features, and how ATDs work. Brands have grown independent of agencies and their managed services due to the emergence of…

In-app advertising, also referred to as mobile app advertising, is a giant leap by brands and publishers to generate maximum revenue. According to Statista, approximately $318 billion US dollars was…

Pay Per Click advertising is a key component of online advertising. PPC marketing lets you place paid ads on search engines and social media. Your ads will pop up based…

Average Revenue Per Visitor (ARPV) is a one-for-all metric that has been successfully used by publishers to deal with dying third-party data, increasing ad blocks and to increase ad revenue.…

Improving ad relevance is crucial since it results in overall campaign improvement — better ad position, higher Quality Score, and lower cost-per-click. Ads that are relevant get 3x the user…

An important aspect of ad revenue optimisation is the knowledge of how to measure ad performance. The more knowledge you have on measuring ad performance, the more control you have…