Google held its annual developer conference I/O, earlier this month in Mountain View. Apart from the bigger announcements, the company revealed its plans to introduce new privacy controls for Chrome—a change with serious repercussions for ad tech. In this post, we’re going to look at the changes in store and how they might affect web publishers. Cookies and Tracking Pre … [Read more...]
A Detailed Guide for Understanding and Increasing eCPM
You may have learned about CPM, but then you got confused when you found out about eCPM. That’s the case with a lot of publishers. eCPM or Effective CPM is another key metric used to measure the ad revenue. But before getting to it, let’s recap the basics first. Understanding CPM CPM or Cost Per Thousand Impressions is the amount advertisers are willing to pay for every th … [Read more...]
8 Little-Known AdSense Features that Help Optimize Revenue
Google AdSense is the largest and most widely used ad network in the world. It was launched in 2003 and currently has over two million active publishers. In 2013, AdSense publishers earned over $7 Billion in revenue. As these numbers have increased with time, AdSense as a platform has also evolved. Publishers are now heavily dependent on AdSense. It is the primary network … [Read more...]
Google Search Console: 5 Features That Publishers Should Know About
There is no shortage of SEO tools in the market, still, Google Search Console is probably the one you should sign up for before anything else. Why? First, because it's a Google product, so you know that the search data and insights provided will be more accurate than any other third-party sources. Second, it’s free—so there’s no reason to not use it. But what exactly can you … [Read more...]
Are Expandable Ads Right for You? (Benefits + Security Concerns)
Expandable ads promise high CTR, better viewability and user engagement by showing larger-sized ads containing image, text, video, and rich media content. According to a study, expandable ads encourage 0.16% users to click on ads in comparison to banner ads where this number is 0.10%. And we all know that advertisers have an affinity for high viewability inventory. But is the … [Read more...]