Did you know that an average publisher’s viewability rate is 57.3%? This means that the remaining 42.7% of ads are never seen. Placing ads on a website doesn’t necessarily mean…

Most of your users don’t care about why you need cookies; they have landed on your site to consume content and not delve into personal interaction by giving you their…

Do you know Google Analytics can help you through identifying the AdBlock users? No? This blog post will serve as a guide for you to track AdBlock users via Analytics…

Unfilled impressions in Google Ad Manager mean loss of revenue. Meaning, publishers might have the ad space, but may not get ads or impressions for them. This happens mostly when…

Publishers and marketers strive to reach far and wide audiences or target a specific group of audience via ads strategy and they want to do it effectively. For that, they…

Google Ads Manager and Google Analytics don’t track data in the similar fashion and obviously the results may sometimes be inconsistent. Data discrepancies between Google Ads Manager and Google Analytics…