15 years after its launch, Google AdSense still remains the primary source of monetization for a majority of web publishers, with over 11.1 million websites using the ad network. AdSense is easy to get started with, and gives publishers access to the Google Display Network (GDN)—one of the largest pool of ad demand in the world that offers close to 100% fill rate. However, s … [Read more...]
Exchange Bidding: 5 Things about EBDA You Wish You Knew Earlier
A study by OpenX showed there was a 48% average increase in the yield of publishers using Exchange Bidding. This study calculated its result basis the revenue generated by publishers in a span of 12 months. Exchange bidding service has been available for DFP publishers since April 2018. However, there are still some publishers who feel delusional about exchange bidding. … [Read more...]
What Is Deal ID? What Are The Pros And Cons Of It?
If you work in ad tech, you must have heard the term “Deal ID”. However, most people (even from the ad industry) don’t really know what deal ID is and why it’s used in programmatic ads. Let’s change that. Suppose, an advertiser gets a chance to bid on inventory before it becomes available for open bidding. In order to close the deal, the publisher’s inventory should match the … [Read more...]
Programmatic Direct: 5 Questions (And Answers) Before Starting With It
Advertisement industry is complex. There are already a few known methods to sell and purchase ad space (inventory); and more are being added to it. The complexity can be understood by the fact that each method includes numerous units (such as ad exchange, ad networks, supply-side platforms and demand-side platforms). When these units work together, things start falling in … [Read more...]
Website Monetization for Publishers: Techniques for the Rest of 2019
Publishers are seeing a sharp decline in their display ad revenue caused due to ad blockers. There’s a growing need for them to find other money-generating sources in order to to monetize website and offset all of the revenue losses. So while you’re probably exploring all kinds of options to generate additional revenue, I’m going to give you some actionable traffic-growing ti … [Read more...]
5 Ad Tech Predictions for 2019
2018 was a mixed year for publishers, advertisers, and ad tech in general. Ads.txt helped introduce some much needed transparency into the ad tech supply chain, GDPR and consent management caused some to adapt and many others to throw in the towel, Index Exchange raised a storm with its bid caching debacle, and Amazon aggressively grew its ad tech business, while global ad … [Read more...]
Does Ad Balance Actually Work and Improve Revenue in AdSense?
AdSense Ad Balance A new feature by AdSense, Ad Balance created a lot of buzz as Google introduced it. In January 2018, we finally got AdSense Ad Balance, which came along with an experiment option, details of which will be discussed later as you read. The default settings of AdSense allow 100% ads to be displayed on your webpage. Using Ad Balance, you can reduce this … [Read more...]
Ad Injection: Everything You Need to Know to Fight This Ad Fraud Tactic
What is Ad Injection In 2015, a report by Google addressed the rise in ad injection complaints from users. According to the report over 100,000 Chrome users faced network errors, performance problems, and other issues; all because of ad injection. “Unwanted ad injectors aren’t part of a healthy ads ecosystem. They’re part of an environment where bad practices hurt users, a … [Read more...]
A Guide to Consent Management Platforms (CMPs)
The General Data Protection Regulation (GDPR) came into effect on the 25th of May last year, requiring publishers and other web-based businesses to follow a set of rules pertaining to the collection, storage, and use of data collected from EU residents, or risk paying heavy fines. After GDPR came into effect, companies started scrambling to ensure compliance. However, this … [Read more...]
AdSense Automatic Payment Pending: What To Do Next?
AdSense Automatic Payment Pending November 2018, Google put out an official announcement addressing “Automatic Payment Pending” for Google AdSense users. Publishers were panicking as they were unable to understand the reason for their pending payments. AdSense was flooded with the email asking about payout delay. To which Google responded: Some of you might have noticed th … [Read more...]