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Featured post

Ad Tech Predictions 2022: What Does 2022 Have in Store for Publishers?

By AdPushup November 24, 2021
  • Latest Posts
    • What are Playable ads?

      By Bushra Rahmani May 24, 2022
    • Everything Publishers Need to Know About Misleading Advertising

      By Rashmi Sharma May 19, 2022
    • How Ads Impact Core Web Vitals?

      By Bushra Rahmani May 18, 2022
    • Google Analytics for Publishers: What Metrics Should You Look At?

      By Rashmi Sharma May 17, 2022

Explainers

playable ads

What are Playable ads?

By Bushra Rahmani May 24, 2022

Playable ads are the revolutionary ad formats that have taken the gaming world by storm.…

How ads impact google core web vitals

How Ads Impact Core Web Vitals?

By Bushra Rahmani May 18, 2022

Learn how ads impact core web vitals and what publishers can do to mitigate the…

Improved Header bidding support

Improved Header Bidding Support in GAM

By Bushra Rahmani May 13, 2022

Google is introducing new features to improve header bidding support. These updates make it easier…

How to improve consent rate for publishers

How to Improve Consent Rate for Publishers

By Bushra Rahmani May 6, 2022

Most of your users don’t care about why you need cookies; they have landed on…

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Industry News

Google third party cookies

Google Delays the Phasing-Out of Third-party Cookies Until 2023

By Chetna Sabharwal June 25, 2021

Google has officially delayed the deprecation of third-party cookies. The search engine will now support…

SameSite cookie update rolled out on 4th February

SameSite Cookie Update: Everything You Should Know

May 14, 2021

Google Announces to Retire AdSense Link Ads from March 2021

December 16, 2020
AdPushup AMP ads

AdPushup Becomes an Official AMP-approved Real-Time Config Vendor

December 10, 2020
Web Interstitial Ads for Desktop and Mobile Web

Google Launches Web Interstitial Ads for Desktop and Mobile Web

November 20, 2020

How-tos

How to improve consent rate for publishers

How to Improve Consent Rate for Publishers

By Bushra Rahmani May 6, 2022

Most of your users don’t care about why you need cookies; they have landed on your site to consume content and not delve into personal interaction by giving you their…

How to Track Adblock Users via Google Analytics?

How to Track Adblock Users via Google Analytics?

By Bushra Rahmani April 18, 2022

Do you know Google Analytics can help you through identifying the AdBlock users? No? This blog post will serve as a guide for you to track AdBlock users via Analytics…

Unfilled Impressions

How to Reduce Unfilled Impressions in Google Ad Manager

By Bushra Rahmani April 15, 2022

Unfilled impressions in Google Ad Manager mean loss of revenue. Meaning, publishers might have the ad space, but may not get ads or impressions for them. This happens mostly when…

Static vs Dynamic Ads: Which is the Best Ad Strategy?

By Bushra Rahmani March 8, 2022

Publishers and marketers strive to reach far and wide audiences or target a specific group of audience via ads strategy and they want to do it effectively. For that, they…

Data Discrepancy between Google Ads Manager and Google Analytics

By Bushra Rahmani February 25, 2022

Google Ads Manager and Google Analytics don’t track data in the similar fashion and obviously the results may sometimes be inconsistent. Data discrepancies between Google Ads Manager and Google Analytics…

Largest contentful paint

Largest Contentful Paint: How to optimize LCP?

By Bushra Rahmani January 3, 2022

Lighthouse introduced Largest Contentful Paint as one of the core performance metrics in 2020. Later on, Google announced LCP as an important ranking factor and made it a part of…

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Guides

First Input Delay

First Input Delay: How To Measure & Optimize FID

By Bushra Rahmani December 27, 2021
What is eCPM

eCPM: Understand, Calculate, and Increase Effective CPM

By Rashmita Behera October 20, 2021

What is CTR or Click-Through-Rate?

By Ankit Oberoi September 14, 2021
What is Ad Discrepancy

What is Ad Discrepancy?

By Rashmita Behera September 13, 2021
content personalisation

What is Content Personalisation: Benefits, Examples, & Tips

By Bushra Rahmani August 31, 2021
what are rich media ads

What Are Rich Media Ads: The Complete Guide For Publishers

By Richa Agarwal August 20, 2021
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© 2021 AdPushup Inc. All rights reserved.

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