Lighthouse introduced Largest Contentful Paint as one of the core performance metrics in 2020.  Later on, Google announced LCP as an important ranking factor and made it a part of…

In 2019, Google announced that they’ll rank websites on the basis of two more performance metrics: First Contentful Paint & First Input Delay. Later on, Google introduced three Core Web…

Wait! Before you go: Why not read this short yet persuasive guide on pop up ads role in conversion rates and get the seven instruments for creating engaging pop up…

You click on a link and keep waiting for the browser to take you to the next page… Pretty annoying, isn’t it? That’s the reason Google introduced First Input Delay…

Google launched the Accelerated Mobile Pages (AMP) Project in 2015 with the aim of creating a mobile-first web environment. Learn more: How AMP Ads are Boosting Ad Revenue for Publishers…

Bot traffic or non-human traffic is yet another addition to the entire ad fraud nexus. Publishers often complain about their websites, ads, and campaigns not performing as expected. They feel…