Traditional advertising involved negotiation between publishers and advertisers where both the parties used to sit together and present their offers…
Just as publishers were coming to grips with the aftermath of GDPR, a bigger threat to the existence of cookies…
Google has always strived to create ad platforms where sellers and buyers can do business without getting bogged down by…
Google recently made changes to Ad Manager for running unified auctions and switched to the first-price auction model. With unified…
The term ‘walled garden’ was first coined by John Malone, the founder of Tele-Communication Inc., later acquired by AT&T. It…
As a publisher, you may not be able to look at your website as an average user anymore. However, take…
Publishers rely on traffic (both organic and paid) to boost the visibility of an advertiser’s product. Advertisers work with publishers for this exact purpose- to put their products and services…
DFP allows publishers to run header bidding using Prebid.js. For the uninitiated, Prebid is an open-source header bidding wrapper and DFP is an ad server by Google that is now…
According to AMP dev blog, over 25 million websites around the world are using Google’s Accelerated Mobile Pages (AMP) to speed up their webpages on the mobile web. AMP drastically…
Unfilled impressions mean loss of revenue. Meaning, publishers might have the ad space, but may not get ads or impressions for them. This happens mostly when some part of the…
When Google first announced its Accelerated Mobile Pages (AMP) project, most publishers were excited to get on the bandwagon. After all, who wouldn’t want to cut down their page load…
When Chrome released its update to block forced redirects and pop-ups, we thought ad redirection is on verge of ending. However, it doesn’t seem like it’s happening so soon. Web…
