In the last few months, ad tech has faced a lot of backlash regarding the methods used to collect user…
How do you think Google chooses the right buyer for your inventory based on type, ad size, and deal for…
Customer data platforms (CDP) are a relatively new technology in the ad tech industry. They will now play an important…
As you probably know, following Safari’s and Mozilla’s lead, Chrome is also deprecating third-party cookies. Sure, it may take two…
Chrome is set to start blocking intrusive ads in short-form videos from August 5th, 2020. Google will be implementing this…
As a publisher, you must already be familiar with some of the basic functionalities of Google Ad Manager- world’s most popular ad serving platform. By combining DoubleClick for Publishers (DFP)…
Video SSPs have become pivotal in increasing publisher revenue by streamlining the methods and processes for selling video ads. Dedicated exclusively to a publisher’s inventory, video SSPs help them in…
Ad placement is an ad unit or group of ad units used to specify areas on the publisher’s website where advertisers are allowed to place their ads. For example, 728X90…
On January 14th, Google announced its plans of phasing-out third-party cookies within 2 years. Google has already started this process with their SameSite attribute update that rolls out on 4th…
Most publishers start their monetization journey with AdSense. It lets them create ad units, place them on their websites and see dollars roll in. As web traffic starts to grow,…
Contrary to popular opinion, keyword research is not dead. Instead, it will continue to thrive as long as people use search as a primary form of seeking information online. Approximately,…
