Macros, as developers would know, are a small sequence of characters that expand into a big block of code. The…
Transparency issues in digital advertising aren’t entirely new. Big advertisers like Unilever have already made enough noise about the opacity…
Brand safety has now become an important metric for advertisers. But confusion regarding brand safety and brand suitability continues to…
The California Attorney General has recently introduced the California Privacy Rights Act (CPRA) against the backdrop of publishers still reeling…
Google recently launched web interstitial ads for both desktop and mobile. This is a significant opportunity for publishers to earn…
Ad industry is losing as much as $44 billion to ad fraud every year and the numbers are rising as you are reading this. The complex demand and supply chain…
Every online guide on optimizing ad revenue invariably refers to ads and user experience as frenemies (or something to that effect). Some even go to the extent of calling ads…
Header bidding has witnessed a steady adoption rate after its release in 2015. Today, publishers heavily rely on it for increasing ad revenue. According to eMarketer, 79.2% of the publishers,…
Google Ad Manager is undoubtedly the world’s most popular ad server. The platform provides a host of solutions that allow publishers to increase their revenue. Presently, Google Ad Manager is…
Google blocked 2.7 billion low quality ads in 2019. Low quality ads negatively impact publisher’s revenue. These can be irritating and drive users away from your site resulting in revenue…
In 2019, Google blocked and removed approximately 5000 bad ads per minute. And nearly 1 million advertisers were blocked for policy violations. These blocked ads also consisted of inappropriate ads…
