A report released by Google in 2014 showed that 56% of internet ads were not seen by users. With this…
After the outstanding success of Prebid.js, a client-side header bidding wrapper, Prebid launched its server-side solution. With third-party cookies leaving…
DSP vs DMP has become a common search term for both the buy and sell-side. Gone are the days when…
Google Ad Manager is a complete platform to organize and deliver ads on web, mobile, and app inventory. It combines…
The fee structure of Google’s advertising products has long been a source of speculation in an industry where hidden platform…
Finding the most suitable video player should be one of the most important parts of a publisher’s strategy for running video ads. Selecting a video player that aligns with a…
Ever since Google announced its plan of phasing out third-party cookies by 2022, the ad tech industry has joined hands to build alternate solutions that are more privacy-focussed and sustainable.…
Publishers with video ads enjoy the best average CTR out of all digital ad formats, approximated at 1.84%. Hence, video advertising has made a compelling case for itself in the…
Ad monetization is virtually redundant without receiving adequate traffic on your website. This is where building strategies for referral traffic can prove pivotal in earning revenue. Referral traffic opens up…
Google launched the Accelerated Mobile Pages (AMP) Project in 2015 with the aim of creating a mobile-first web environment. AMP enabled faster page loading on mobile with the help of…
Malvertising hurts publishers in many ways—declines website score in the eyes of advertisers and causes bad website experience leading users to install ad blockers. It is often confused with adware…
