Google has announced that advertisers using Display and Video 360 (previously known as DoubleClick Bid Manager) will now have the option of exclusively buying inventory that has been authorised by a publisher's ads.txt file; currently an opt-in, Google will make this a default setting by the end of this year. What's ads.txt? It's a protocol created by the IAB Tech Lab to … [Read more...]
How To Grow Your Email List & Revenue Using Popups The Right Way
In today’s digital world, leveraging the traffic that comes to your site is one of the biggest keys to business success. If you profit from hosting ads on your site, it’s especially important to leverage the traffic that you work so hard to receive. A whopping 98% of visitors to your site will leave without taking action – that means you’re pouring time and money into driving … [Read more...]
Safari ITP (“Intelligent Tracking Prevention”) and What it Means for Publishers
“Data is the foundation of interactive advertising.” - Interactive Advertising Bureau "Hold my beer." - Apple In December 2017, one of the largest ad retargeting vendors - Criteo - saw its stocks plummet by 27%. The reason? They had announced the net negative impact of over 20% on their 2018 revenue - as a direct result of Safari ITP. (Source) Programmatic publishers had … [Read more...]
“Speed Update”: Faster Web Pages Now Rank Higher in Mobile Search
Site speed first became a signal for search back in 2010 when Google announced that it was going to factor in how quickly a website loads into its search algorithm. This made sense: Users place a lot of importance on how fast a page loads and Google is obsessed with delivering good user experience. According to Google's own estimate, this change was to affect less than 1% of … [Read more...]
Google is Sunsetting its ‘AdWords’ and ‘DoubleClick’ Brand Names
Google started its ad business 18 years ago by letting local businesses buy text ad placements on its search engine results pages. Google AdWords, the product that enabled this, has since grown to become the bonafide industry leader with multibillion dollar revenues and access to text, display, and video inventory over multiple channels including search, partner publisher … [Read more...]