The recent "Methbot" scheme spoofed more than 6,000 premium publisher domains and generated as much as $5 million in fraudulent revenue each day. If that sounds like a big number, consider that Methbot is just one fraud operation that gained mainstream attention, there are many other similar ones that are still going undetected. Domain spoofing is an advertising malpractice … [Read more...]
The State of Ad Tech Industry: Asia-Pacific
The recently released Quarterly Mobile Index (Q2) 2017 report from Pubmatic had some mixed news for publishers in Asia-Pacific region: Leading YoY growth in monetized mobile web, header bidding impression volume grew the most in APAC. Lowest mobile web (display) eCPMs of all regions despite 48% uplift YoY. Massive drop in the share of monetized mobile app impressions … [Read more...]
GDPR Explainer: An Essential Guide to the New European Data Protection Laws
Premier European digital media conference, Dmexco, is currently underway in Cologne. As global brands, publishers, and ad tech leaders meet to discuss opportunities and challenges in digital media, a new set of data protection laws proposed in the European Union have quickly become the hottest topic of discussion. This is your go-to guide for understanding the General Data … [Read more...]
Prebid.org Open-Source Initiative Launched by AppNexus and Rubicon Project
AppNexus and Rubicon Project have announced the creation and launch of Prebid.org, Inc., an independent organization dedicated to the development and promotion of open-source header bidding solutions and other open-source tools to drive publisher monetization. A collaborative effort of industry partners, Prebid.org is open to all parties advocating for unbiased and efficient … [Read more...]
The Beginner’s Guide to DFP Native Ads
Remember, in April this year, Google was beta testing native ad formats for AdSense? Four months later, Google launched native ads on DFP ad server, this time with demand for AdSense and DoubleClick Ad Exchange publishers. In this post, we're going to cover how the new native ad format in DFP works and all the ways it can enrich your ad inventory. What is DFP Native? When … [Read more...]
11 Awesome Blogging Tools You Have Never Heard of Before
Developing a content strategy and measuring its effectiveness is a lifetime process. Tools like Google Analytics, Hotjar, or HubSpot can make it easier. But, creating unique content often turns out to be the biggest challenge. Still, there are some tools that can help you with that. We curated this list of handy tools to help you overcome that block. 1. Turtl … [Read more...]
Explainer: The Four Types of Programmatic Deals
Not all impressions are created equal. So why trade them wholesale without distinction? It’s a good and democratic way to trade all your impressions in open RTB environment (akin to AdSense)—all publishers get the same data and price floor, the highest bidder wins, end of story. But that sort of “throw it to the market and let them decide” approach severely limits yield and b … [Read more...]
12 Easy UX Improvements You Need to Know About
UX has a long history... going back way beyond the digital era. Restaurants have always been concerned about User Experience, and so have museums and hotels. The chef, the curator, the innkeeper—these people have always had a vested interest in your comfort, your enjoyment… your experience. Today, however, ‘UX’ is most often applied to software applications and websites. How … [Read more...]
The New Rules of Mobile Web Monetization
Mobile-based impressions and clicks are primary growth drivers for digital advertising. That’s one major takeaway from Digiday’s State of Mobile Advertising cheatsheet. Other interesting tidbits are about internet usage on mobile (71 percent), ad spend on mobile web ($24 billion), and Google’s mammoth share of mobile web ad spend ($18.9 billion). To spell it out: Mobile is … [Read more...]
Can Blockchain Fix the Problems of Digital Advertising Industry?
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in p … [Read more...]