For many years, display advertising has ruled the ad market. But then, native advertising came and changed everything. Due to its high efficiency, advertisers are now opting for native ads…
Remember, in April this year, Google was beta testing native ad formats for AdSense? Four months later, Google launched native ads on DFP ad server, this time with demand for…
Back in 2015, DFP first announced the availability of native ads for mobile apps. This was aimed at creating a better user experience by giving app publishers an alternative to…
Have you seen any native ads on your favorite website lately? Chances are that you’ve seen many but you just don’t know it. You see, that’s the beauty of native…
Native ads are a popular choice amongst publishers because they lead to a better user experience, and in most cases, higher overall revenue. Blending in with the medium in which…