Native ads are a popular choice amongst publishers because they lead to a better user experience, and in most cases, higher overall revenue. Blending in with the medium in which…

Native advertising helps publishers reduce banner blindness and register a higher CTR. And the statistics reflect likewise. According to Statista, native digital advertising budget is expected to reach $57.25 billion…

For many years, display advertising has ruled the ad market. But then, native advertising came and changed everything. Due to its high efficiency, advertisers are now opting for native ads…

Back in 2015, DFP first announced the availability of native ads for mobile apps. This was aimed at creating a better user experience by giving app publishers an alternative to…