Ads are a great way to monetize online traffic for publishers. However, some hackers are out there waiting to inject their own links onto your site and redirect them to…
Viewability and RoI are not the only metrics that brands consider when looking to buy ad inventory. They also think about their brand image when associating with publishers, more specifically,…
Malvertising hurts publishers in many ways—declines website score in the eyes of advertisers and causes bad website experience leading users to install ad blockers. It is often confused with adware…
We already have ads.txt to authenticate sellers of web-based ad inventory. But what about the app-based inventory? On March 13th, IAB released the final version of app-ads.txt for mobile apps…
Affiliate marketing is a method for publishers to make money with decent traffic on their websites. Just like adtech, the affiliate market deals fraud. And things have been tough for…