Bot traffic or non-human traffic is yet another addition to the entire ad fraud nexus. Publishers often complain about their websites, ads, and campaigns not performing as expected. They feel…

Ad industry is losing over $44 billion to ad fraud every year. And the numbers are rising as you are reading this. Complex demand and supply chain indeed increase profits.…

Some time back, we wrote about the shared principles of the programmatic marketplace. One of these (and probably the most important) was Transparency. To understand this better, think of the…

Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…