The Interactive Advertising Bureau (IAB) has created a new standard, Sellers.json to increase the transparency and security of the programmatic ecosystem. This blog gets into nitty-gritty details of programmatic transparency…

Cookie stuffing directly impacts the bottom line of a publisher. Learn everything about cookie stuffing here: Ad fraud remains a concern for adtech publishers and advertisers. The Cooking stuffing practice is…

A study conducted by 16 programmatic publishers (including The New York Times and The Washington Post) found that publishers lose as much as $1.27 billion every year due to ad…

Publishers in the digital advertising ecosystem have always been at a war with malvertising. How can publishers remove malvertising? Find out here. Malvertising hurts publishers in many ways—declines website score…