We already have ads.txt to authenticate sellers of web-based ad inventory. But what about the app-based inventory? On March 13th,…
Affiliate marketing is a method for publishers to make money with decent traffic on their websites. Just like adtech, the…
After the massive adoption of ads.txt, IAB is ready with another tech release to combat ad fraud in the digital…
Google defines ad fraud as “Any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings”.…
Managing the ads.txt file is a task publishers have to deal with every now and then—and doing it manually can…