After the massive adoption of ads.txt, IAB is ready with another tech release to combat ad fraud in the digital…
Google defines ad fraud as “Any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings”.…
Managing the ads.txt file is a task publishers have to deal with every now and then—and doing it manually can…
Ad fraud doesn’t just hurt publishers and advertisers. It ends up messing up with the entire ad industry and damaging…
It’s not new that publishers often complaint about their websites, ads, and campaigns not performing up-to-the-mark. They feel ‘non-human traffic’…