We already have ads.txt to authenticate sellers of web-based ad inventory. But what about the app-based inventory? On March 13th, IAB released the final version of app-ads.txt for mobile apps…
Affiliate marketing is a method for publishers to make money with decent traffic on their websites. Just like adtech, the affiliate market deals fraud. And things have been tough for…
After the massive adoption of ads.txt, IAB is ready with another tech release to combat ad fraud in the digital supply chain. On April 11th, IAB Tech Lab launched two…
Google defines ad fraud as “Any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings”. Invalid traffic covers intentionally fraudulent traffic as well as accidental…
Managing the ads.txt file is a task publishers have to deal with every now and then—and doing it manually can be cumbersome. To help publishers, we’ve launched Manage Ads.txt, a…