The Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager that can dynamically build ad requests.…
Retargeting is not new to anyone—since it’s been around for a while. Advertisers and marketers (especially from e-commerce) use retargeting…
Price floors let buyers in a programmatic auction know they won’t be able to buy an impression cheaper than at…
There is no rulebook to answer which ad practices drive the maximum revenue. So, in order to test, publishers switch…
You may have learned about CPM, but then you got confused when you found out about eCPM. That’s the case…