Outstream video advertising changed the monetization strategy for many publishers—allowing them to show video ads on non-video content. Following the trend, Google enabled outstream video ads for its partnered publishers…
Ad placement is an ad unit or group of ad units used to specify areas on the publisher’s website where advertisers are allowed to place their ads. For example, 728X90…
On January 14th, Google announced its plans of phasing-out third-party cookies within 2 years. Google has already started this process with their SameSite attribute update that rolls out on 4th…
Mobile and desktop traffic is neither equal nor same. StatCounter shows that mobile accounts for 53% of global traffic, whereas the same for desktop is about 44%, hence, not equal.…
After experiencing a fruitful festive season around November and December, publishers have to deal with January revenue drop. In this month, publishers across the globe experience a straight revenue drop.…