The number of people using smartphones for searching content online has increased significantly in the past few years. According to CNBC, about 3.7 billion people (72.6%) will be accessing the…

A number of factors affect revenue generation from websites and placement of ads is one of those factors. When it comes to creating ad placements, publishers have numerous options to…

Publishers who have been in the industry for some time must be aware that ad revenue is impacted by several factors. The ideal way to optimize ad revenue is to…

After experiencing a fruitful festive season around November and December, publishers have to deal with January revenue drop. In this month, publishers across the globe experience fluctuations in revenue, often…