You must have learned about CPM. But, you got confused when you found out about eCPM. That’s the case with a lot of publishers.eCPM or Effective CPM is another key…

Publishers often write to us asking, “Can you tell me what are rich media ads?” So in our response, we simply say, “Rich media ads are about adding a twist…

Choosing ideal ad sizes for displaying ads to users is probably one of the most important things that publishers have to pay attention to. Today, a large variety of banner…

Mobile and desktop traffic is neither equal nor same. StatCounter shows that mobile accounts for 53% of global traffic, whereas the same for desktop is about 44%, hence, not equal.…