As a publisher, your ad inventory pricing strategy can make or break your revenue optimization efforts. To get the most out of your ad inventory, you must know how to…
Have you been wondering “what is eCPM?” Here’s everything you need to know – from how to calculate eCPM and how to increase it. Read on to know more. If…
As publishers continue to face challenging circumstances because of the AdOps recession, it has become more important than ever to find ways to effectively manage revenue. Here are effective ways…
Looking to explore the differences, pros, and cons of static vs dynamic ads? Our comprehensive guide covers everything you need to know about static vs dynamic ads. Take a look.…
Seasonality trends are common and predictable patterns. They occur during the same weeks every year & help publishers with revenue optimization. In this blog, we delve deeper into seasonality trends,…
Have you ever wondered how programmatic ad mediation works? In this article, we will cover all the major aspects of programmatic ad mediation. Here we’ll tell you in detail what…
This guide will provide a comprehensive information about – What is CPM?And offer practical tips and best practices for publishers to improve their CPM rates. As digital advertising continues to…
Looking to maximize your programmatic video ad revenue? Check out these 10 tips on programmatic video advertising that can help you increase your earnings and improve your overall ad strategy.…
Ads Exchange is a digital platform where publishers & advertisers sell and buy inventories through real-time auctions. If you have a clear idea about “what is an ad exchange?” and…
For many years, display advertising has ruled the ad market. But then, native advertising came and changed everything. Due to its high efficiency, advertisers now opt for native ads over…
