Choosing ideal ad sizes for displaying ads to users is probably one of the most important things that publishers have to pay attention to. Today, a large variety of banner…

Mobile and desktop traffic is neither equal nor same. StatCounter shows that mobile accounts for 53% of global traffic, whereas the same for desktop is about 44%, hence, not equal.…

Publishers often write to us asking, “Can you tell me what are rich media ads?”. So in our response, we simply say, “Rich media ads are about adding a twist…

You must have learned about CPM. But, you got confused when you found out about eCPM. That’s the case with a lot of publishers.eCPM or Effective CPM is another key…