The AMP (Accelerated Mobile Pages) Project is an open-source initiative by Google that makes web pages’ loading fast and user friendly. It strips down all unnecessary JavaScript and CSS to…
Advertisers want the highest click rates and greatest return on investment possible when they run digital campaigns. How do publishers help them achieve that, and how do we provide value…
In 2019, Google blocked and removed approximately 5000 bad ads per minute. And nearly 1 million advertisers were blocked for policy violations. These blocked ads also consisted of inappropriate ads…
Creating sports content may seem easy on paper, but rapidly covering sports events along with providing valuable content to users is a tough task. Add revenue optimization into the mix…
Google has recently announced the launch of a new licensing program that will pay news publishers for creating high-quality content. This announcement has come in the wake of COVID-19 crisis…