Q4, the final quarter of the year, is an interesting time for publishers and advertisers. The festive season drives higher…
Publisher can end up with unfilled impression even when working with multiple ad networks. This happens because of an unmet…
There are plenty of metrics to calculate ad revenue. Even so, ad tech is always adding more to improve its…
It’s that time of the year, again. Just like any other business, seasonality affects publisher revenue also. But why is…
The Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager that can dynamically build ad requests.…