On January 14th, Google announced its plans of phasing-out third-party cookies within 2 years. Google has already started this process with their SameSite attribute update that rolls out on 4th…
Mobile and desktop traffic is neither equal nor same. StatCounter shows that mobile accounts for 53% of global traffic, whereas the same for desktop is about 44%, hence, not equal.…
After experiencing a fruitful festive season around November and December, publishers have to deal with January revenue drop. In this month, publishers across the globe experience a straight revenue drop.…
Paywall is a method of restricting users from accessing the content for free. Paid subscription is not a new concept. Most popular publishers like The New York Times, Wired, and…
Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning, when a bid appears for an ad unit, it is first filtered based on its…