The year 2020 was an unpredictable one. It had more headwinds than tailwinds and many industries dealt with an unprecedented crisis because of it. The ad tech industry was one…
2020 has been a tough year for publishers, irrespective of geography. The optimism with which they began this year came plummeting down once COVID-19 hit across the world. Now the…
The ultimate goal of every business is growth. However, the path you take to this growth can vary. For instance, we categorize digital advertising into the sell-side and buy-side. While…
Banner blindness has traditionally been used to describe the user tendency to knowingly or unknowingly ignore banner ads, now however, it encompasses a broader range of ad-related elements. “Banner blindness…