The ultimate goal of every business is growth. However, the path you take to this growth can vary. For instance, we categorize digital advertising into the sell-side and buy-side. While…

Banner blindness has traditionally been used to describe the user tendency to knowingly or unknowingly ignore banner ads, now however, it encompasses a broader range of ad-related elements. “Banner blindness…

Keyword research is an SEO practice that lets you craft your content basis the common phrases searched by your audience. It is more about understanding your audience than mindlessly write…

Driving users to a website can be difficult. But keeping the users engaged and getting them to interact with a website is even more daunting. Publishers and bloggers constantly make…