Banner blindness has traditionally been used to describe the user tendency to knowingly or unknowingly ignore banner ads, now however, it encompasses a broader range of ad-related elements. “Banner blindness…

Keyword research is an SEO practice that lets you craft your content basis the common phrases searched by your audience. It is more about understanding your audience than mindlessly write…

Driving users to a website can be difficult. But keeping the users engaged and getting them to interact with a website is even more daunting. Publishers and bloggers constantly make…

Let’s talk about the one word almost all online publishers live and die by: Clickthrough rate. They obsessively track it, optimize it, and there’s no bigger cause of concern than…

As a blogger or web publisher, you’re probably aware of just how difficult it can be to devise and implement a successful monetization strategy. From producing exceptional posts and media to…