Women in ad tech have been making strides both in terms of bridging the gender disparity within the industry and making meaningful contributions. According to Campaign Asia, more than half…

2020 has been a tough year for publishers, irrespective of geography. The optimism with which they began this year came plummeting down once COVID-19 hit across the world. Now the…

The ultimate goal of every business is growth. However, the path you take to this growth can vary. For instance, we categorize digital advertising into the sell-side and buy-side. While…

Banner blindness has traditionally been used to describe the user tendency to knowingly or unknowingly ignore banner ads, now however, it encompasses a broader range of ad-related elements. “Banner blindness…