Ever since Google announced that it is going to phase out third-party cookies which are already blocked by Apple’s Safari ITP and Mozilla’s Enhanced Tracking Prevention, the ad tech industry…
It is difficult to imagine programmatic marketing, behavioral targeting, and affiliate marketing in the ad tech ecosystem without web browser cookies. But, as the focus towards user privacy is increasing,…
User data is probably web publishers’ greatest resource. When we think in terms of behavioural targeting, user data is indispensable. However, its collection is now more difficult than ever. Browsers…
IAB came up with Transparency and Consent Framework in March 2018. Its aim was to give businesses in the ad tech industry a standardized idea of the General Data Protection…