Most of your users don’t care about why you need cookies; they have landed on your site to consume content and not delve into personal interaction by giving you their…

As the death of the third-party cookies is approaching, Google is pitching its Privacy Sandbox as the alternative. The rise of first-party data has introduced hot topics like privacy sandbox,…

The fame of third-party cookies is declining as users become more aware of their data usage. Likewise, technology is being updated to remove any hiccups. Not to forget that some…

The ad tech industry is deep in talks about Google’s Privacy Sandbox in light of the rapidly approaching situation, namely cookie deprecation. Google has been diligently working upon launching APIs…