IAB’s Project Rearc is a possible solution to the 3P cookies apocalypse. The project would create a new framework for online advertising that is more privacy-centric. The Interactive Advertising Bureau…

In the last few months, ad tech has faced a lot of backlash regarding the methods used to collect user data for displaying ads. Meanwhile, tracking prevention is ramping up, with…

Most of your users don’t care about why you need cookies; they have landed on your site to consume content and not delve into personal interaction by giving you their…

As the death of the third-party cookies is approaching, Google is pitching its Privacy Sandbox as the alternative. The rise of first-party data has introduced hot topics like privacy sandbox,…