Today, we’re here to talk about the ten best Consent Management Platform (CMP) and why publishers should pay attention to them. As we enter an era of increased data regulation…
CCPA and GDPR are the common terms that emerged to give publishers greater power over their personal information. Here’s what you need to about the two regulations – CCPA vs…
IAB’s Project Rearc is a possible solution to the 3P cookies apocalypse. The project would create a new framework for online advertising that is more privacy-centric. The Interactive Advertising Bureau…
In the last few months, ad tech has faced a lot of backlash regarding the methods used to collect user data for displaying ads. Meanwhile, tracking prevention is ramping up, with…
Most of your users don’t care about why you need cookies; they have landed on your site to consume content and not delve into personal interaction by giving you their…