Today, we’re here to talk about the ten best Consent Management Platform (CMP) and why publishers should pay attention to them. As we enter an era of increased data regulation…
CCPA and GDPR are the common terms that emerged to give publishers greater power over their personal information. Here’s what you need to about the two regulations – CCPA vs…
IAB’s Project Rearc is a possible solution to the 3P cookies apocalypse. The project would create a new framework for online advertising that is more privacy-centric. The Interactive Advertising Bureau…
In the last few months, ad tech has faced a lot of backlash regarding the methods used to collect user data for displaying ads. Meanwhile, tracking prevention is ramping up, with…
Most of your users don’t care about why you need cookies; they have landed on your site to consume content and not delve into personal interaction by giving you their…
As the death of the third-party cookies is approaching, Google is pitching its Privacy Sandbox as the alternative. The rise of first-party data has introduced hot topics like privacy sandbox,…
The fame of third-party cookies is declining as users become more aware of their data usage. Likewise, technology is being updated to remove any hiccups. Not to forget that some…
The ad tech industry is deep in talks about Google’s Privacy Sandbox in light of the rapidly approaching situation, namely cookie deprecation. Google has been diligently working upon launching APIs…
FLEDGE is the latest update in the Google Privacy Sandbox and takes the implementation of the TURTLEDOVE API further. Google will stop supporting third-party cookies after late 2023, a move…
User data is probably web publishers’ greatest resource. When we think in terms of behavioural targeting, user data (browser fingerprinting) is indispensable. However, its collection is now more difficult than…