In the last few months, ad tech has faced a lot of backlash regarding the methods used to collect user data for displaying ads. Meanwhile, tracking prevention is ramping up, with…

As you probably know, following Safari’s and Mozilla’s lead, Chrome is also deprecating third-party cookies. Sure, it may take two years, but for publishers who rely on cookie-based tracking for…

The Interactive Advertising Bureau (IAB) launched Project Rearc at the 2020 IAB Annual Meeting held on 10th February, 2020. As they term it, the project aims at getting stakeholders in…

The California Attorney General (AG) Xavier Becerra published a revised version of CCPA regulations on February 7th, 2020. This was further republished on the 10th of February, 2020 after a…

On August 15, 2020, Brazil is set to enforce its data protection policy titled Lei Geral de Proteção de Dados Pessoais commonly called LGPD. The law was passed on August…