When it comes to ads and their associated transparency, Google is on a roll (pun intended!) since 2020 began. First, there was the major announcement of third-party cookies sunsetting in…
TCF 2.0 has been receiving mixed reviews from the media and publishing industry since its launch on August 21, 2019. An overwhelming majority feels that it is a far better…
While the internet and related technology has evolved at a rapid pace, data privacy, and laws to protect users’ privacy have gained momentum only recently. During the last few years,…
In the last few months, ad tech has faced a lot of backlash regarding the methods used to collect user data for displaying ads. Meanwhile, tracking prevention is ramping up, with…