California Consumer Privacy Act (CCPA) was passed in 2018 and is under enforcement action until July 1, 2020. The rules in CCPA are designed to improve user privacy and data…
You’re a publisher with a website that publishes about Keto and offers Keto diet plans and consultation. You know that your target audience includes 18 to 45 year olds from…
As you may know, EU-based privacy regulation GDPR has been effective since May last year. Now, California’s own consumer privacy law, the CCPA, is also about to become effective from…
A lot has changed in ad tech after the implementation of GDPR, especially for online businesses (including publishers) catering to EU residents. GDPR brought significant changes to how publishers collect…
Two months after the release of ITP 2.1, Safari is now ready with another update—Apple Intelligent Tracking Prevention 2.2. With ITP, Apple aims to prevent user tracking and safeguard user…