PARRROT is one of the APIs in the Google Privacy Sandbox and belongs to the TURTLEDOVE family.  The demise of third-party cookies is almost here and all the major parties…

TURTLEDOVE and SPARROW are two of the web browser APIs in Google’s Privacy Sandbox and aim to serve as alternatives for third-party cookies. Back in 2020, Google announced that it…

Ever since Google announced that it is going to phase out third-party cookies which are already blocked by Apple’s Safari ITP and Mozilla’s Enhanced Tracking Prevention, the ad tech industry…

It is difficult to imagine programmatic marketing, behavioral targeting, and affiliate marketing in the ad tech ecosystem without web browser cookies. But, as the focus towards user privacy is increasing,…