Google Adsense is one of the most popular ad networks among publishers. As per SimilarTech, approximately 3,921,484 websites are currently using Adsense for serving ads to users. Various reasons including,…
Google Adsense is one of the most popular ways to monetize your website. However, profit-wise, there are just too many variables that are in play, like relevance, traffic, CTR, and…
In the Internet marketing world, CTR (click through rate) matters a lot, not only for advertisers but also for the publishers. The main role of an advertiser is to create…
One of the key performance metrics publishers are often chasing is RPM (revenue per mile). Here, a major difficulty publishers face is the fluctuating nature of RPM as a metric.…