Google is getting ready to make GDPR-compliance easier for AdX/AdSense publishers. Before May 25th, publishers had two ways to collect and pass GDPR-compliant consent to Google demand. They could either create their own consent mechanism or use Google's Funding Choices platform. Neither was viable for two reasons: Most publishers lack the resources to develop and imp … [Read more...]
All About Sticky Ads (and How to Make the Most of ’em)
In the times of bot traffic, fraud, and ad block, precious few ads make their way to real people who promptly scroll through the page - looking for something that catches their interest - without sparing a glance for the ad. Advertisers want conversions, and their ads are useless if there's no one around to see them. For this reason, most advertisers would gladly pay a p … [Read more...]
How to Estimate GDPR Impact on Your Google AdSense Earnings
Now that 25th May is so close, every publisher who has left the whole GDPR-compliance thing completely untouched is asking one question: What do I lose by not complying? Most Google AdSense users are expecting some revenue drop. Google itself is warning publishers about it. If you are still debating whether it's worth your time and effort to invest in compliance, it's time … [Read more...]
Google’s GDPR Gameplan: What AdX and AdSense Publishers Can Do
It’s three weeks till May 25th. And right on time, Google announced its GDPR policy to its publishing partners. We're breaking down the policy here so publishers know what's going on: Google's GDPR Gameplan In a recent mail to all its publishing partners using DFP/AdX and AdSense, Google's policy says: You are not required to seek consent for a user’s activity on Google’s sit … [Read more...]
AdSense Moves from “Served Impressions” to “Downloaded Impressions”
AdSense is changing the way it measures impressions by introducing downloaded impressions based on recommendations from The Interactive Advertising Bureau (IAB) and Media Ratings Council (MRC). So far in AdSense reporting, an impression was counted when an ad matching the request was located on the server, this was called the "served impression". Going forward, impressions … [Read more...]