AdSense RPM is one of the key performance metrics that publishers are often chasing. Here, a major difficulty publishers face is the fluctuating nature of RPM as a metric. One…

In the Internet marketing world, CTR (click through rate) matters a lot, not only for advertisers but also for the publishers. The main role of an advertiser is to create…

‘AdSense alternatives’ has become a common search query despite Google AdSense being the most popular ad network for publishers just starting with ad monetization. If you are new to ad…

Google Ad Exchange vs Google AdSense (AdX vs AdSense) is one of the most common questions asked by publishers—which one’s better and which to choose? Here we go with the…