15 years after its launch, Google AdSense still remains the primary source of monetization for a majority of web publishers, with over 11.1 million websites using the ad network. AdSense is easy to get started with, and gives publishers access to the Google Display Network (GDN)—one of the largest pool of ad demand in the world that offers close to 100% fill rate. However, s … [Read more...]
Does Ad Balance Actually Work and Improve Revenue in AdSense?
AdSense Ad Balance A new feature by AdSense, Ad Balance created a lot of buzz as Google introduced it. In January 2018, we finally got AdSense Ad Balance, which came along with an experiment option, details of which will be discussed later as you read. The default settings of AdSense allow 100% ads to be displayed on your webpage. Using Ad Balance, you can reduce this … [Read more...]
Ad Injection: Everything You Need to Know to Fight This Ad Fraud Tactic
What is Ad Injection In 2015, a report by Google addressed the rise in ad injection complaints from users. According to the report over 100,000 Chrome users faced network errors, performance problems, and other issues; all because of ad injection. “Unwanted ad injectors aren’t part of a healthy ads ecosystem. They’re part of an environment where bad practices hurt users, a … [Read more...]
AdSense Automatic Payment Pending: What To Do Next?
AdSense Automatic Payment Pending November 2018, Google put out an official announcement addressing “Automatic Payment Pending” for Google AdSense users. Publishers were panicking as they were unable to understand the reason for their pending payments. AdSense was flooded with the email asking about payout delay. To which Google responded: Some of you might have noticed th … [Read more...]
Ad Fill Rate: 7 Questions Publishers Ask And Everything Else, Answered
I believe you’re here wondering “Does my question about ad fill rate gets answered here?” Well I hope so. But first, facts. 2 million ー that’s the number of websites where Google displays ads. 2 million ー that’s also the number of AdSense publishers out there (running those ads and making money). Meaning, you’ve got hell lot of competition. Doesn’t matter if you’re an … [Read more...]
AdSense Backup Ads: How You Can Get Started With Them, ASAP
AdSense Backup Ad By using Google AdSense, you allow Google to display ads on your website. These ads are displayed in the form of image, video, text, and other interactive media type depending on advertisers’ requirements. Whenever these ads get impressions or clicks on your website, you get paid as per the terms signed with Google AdSense. While setting up a Google A … [Read more...]
Ad Optimization 2019: Checklist For A Publisher’s Q1 Strategy
Ad optimization may not be a let’s-try-something-new thought for publishers, but it sure is around the corner most of the times. Even after reading probably two hundred (or thousand) pieces of content on it, the quest for more insights never ends. Why? Because let’s admit, ad optimization is not something hard or fast. Likewise, nor is it a handbook of tips-n-tricks which wi … [Read more...]
AdSense Arbitrage: What Works & What Doesn’t + 4 Facts For Publishers
The world of advertising is complex for publishers. And even more are the practices they execute in an effort to get good ROI. AdSense arbitrage is one of the practices publishers use to create a profit margin. Being from ad tech, I understand how every ad impression and every click counts for publishers. Besides that, the diligence it takes for them to sustain profitably … [Read more...]
“Better Late than Never”: Google to Join IAB Consent Framework by August
Google is getting ready to make GDPR-compliance easier for AdX/AdSense publishers. Before May 25th, publishers had two ways to collect and pass GDPR-compliant consent to Google demand. They could either create their own consent mechanism or use Google's Funding Choices platform. Neither was viable for two reasons: Most publishers lack the resources to develop and implement … [Read more...]
All About Sticky Ads (and How to Make the Most of ’em)
In the times of bot traffic, fraud, and ad block, precious few ads make their way to real people who promptly scroll through the page - looking for something that catches their interest - without sparing a glance for the ad. Advertisers want conversions, and their ads are useless if there's no one around to see them. For this reason, most advertisers would gladly pay a p … [Read more...]