Google AdSense offers everything a small-to-medium publisher might need to run a profitable website. But performance ultimately depends on creating effective ad placement. With AdSense ad placements, publisher can pick out ad units for advertisers to run placement targeted ads. But Wait, What is Ad Placement? Sometimes, advertisers want their ads to appear on a specific … [Read more...]
AdX vs AdSense: History, Difference, Accessibility, Payment and More
One of the most common questions asked by publishers—which one’s better, Google AdSense or DoubleClick Ad Exchange? Here we go with the difference. But first, some history. The History of Google AdX and AdSense DoubleClick was launched in 1996 as a brand of Google. The idea was to bring publishers, advertisers and agencies together, so that everyone can make money out of t … [Read more...]
19 Quick Tips For Publishers To Increase AdSense RPM
One of the key performance metrics publishers are often chasing is RPM. Here, the difficulty you as a publisher might feel is how fluctuating the RPM is. Someday, it might shoot sky high. And the other day, it might fall down to the ground. Prediction is not applicable here. That’s when most AdSense publishers end up asking, “How to increase AdSense RPM?” Although many of you … [Read more...]
AdSense CPM Rates: Factors that Affect How Much You Can Earn
Quora and AdSense help forums are littered with questions about how much you can earn with AdSense, AdSense CPM ad rates, and the like. Since AdSense CPM rates are variable, it leads to a lot of speculation among publishers. Here are a few such questions: How much can I earn with 1000 visitors / day with AdSense?What factors affect AdSense CPM?How much traffic will I need to … [Read more...]
Auto Ads: Everything You Need to Know About This AdSense Feature
15 years after its launch, Google AdSense still remains the primary source of monetization for a majority of web publishers, with over 11.1 million websites using the ad network. AdSense is easy to get started with, and gives publishers access to the Google Display Network (GDN)—one of the largest pool of ad demand in the world that offers close to 100% fill rate. However, s … [Read more...]
Does Ad Balance Actually Work and Improve Revenue in AdSense?
AdSense Ad Balance A new feature by AdSense, Ad Balance created a lot of buzz as Google introduced it. In January 2018, we finally got AdSense Ad Balance, which came along with an experiment option, details of which will be discussed later as you read. The default settings of AdSense allow 100% ads to be displayed on your webpage. Using Ad Balance, you can reduce this … [Read more...]
Ad Injection: Everything You Need to Know to Fight This Ad Fraud Tactic
What is Ad Injection In 2015, a report by Google addressed the rise in ad injection complaints from users. According to the report over 100,000 Chrome users faced network errors, performance problems, and other issues; all because of ad injection. “Unwanted ad injectors aren’t part of a healthy ads ecosystem. They’re part of an environment where bad practices hurt users, a … [Read more...]
AdSense Automatic Payment Pending: What To Do Next?
AdSense Automatic Payment Pending November 2018, Google put out an official announcement addressing “Automatic Payment Pending” for Google AdSense users. Publishers were panicking as they were unable to understand the reason for their pending payments. AdSense was flooded with the email asking about payout delay. To which Google responded: Some of you might have noticed th … [Read more...]
Ad Fill Rate: 7 Questions Publishers Ask And Everything Else, Answered
I believe you’re here wondering “Does my question about ad fill rate gets answered here?” Well I hope so. But first, facts. 2 million ー that’s the number of websites where Google displays ads. 2 million ー that’s also the number of AdSense publishers out there (running those ads and making money). Meaning, you’ve got hell lot of competition. Doesn’t matter if you’re an … [Read more...]
AdSense Backup Ads: How You Can Get Started With Them, ASAP
AdSense Backup Ad By using Google AdSense, you allow Google to display ads on your website. These ads are displayed in the form of image, video, text, and other interactive media type depending on advertisers’ requirements. Whenever these ads get impressions or clicks on your website, you get paid as per the terms signed with Google AdSense. While setting up a Google A … [Read more...]