Embarking on the journey of monetization often starts with Google AdSense for many publishers. As their web traffic grows, publishers naturally seek to expand their horizons, which is where Google…
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize your online presence with expert insights on effective ad balancing. As a publisher, you may…
An insertion order (IO) is a contract between an advertiser and a publisher that outlines the terms and conditions of an advertising campaign. Discover the benefits and drawbacks of using…
Maximize your advertising potential with Google Ad Exchange (Google adx). Learn about the definition and how it works, including the benefits such as targeted audience reach and real-time bidding options.…
Explore the 16 best AdSense niches for publishers! From finance to health and beyond, discover opportunities to maximize your ad revenue. For bloggers, there’s no greater satisfaction than writing within…
Explore the evolution of ad revenue from 2023 to 2024, uncovering key insights and emerging trends to optimize profitability and stay ahead in the dynamic market landscape. In the dynamic…
Wondering what exactly is prebid.js and how is it different from prebid server? You have come to the right place. Our guide on Prebid.js discusses its benefits, drawbacks, how it…
Navigating the ad revenue dip in January can be a puzzle for publishers, but fear not! Our blog unveils 11 strategic moves that turn challenges into opportunities. Dive in for…
For a publisher, calculating the cost per thousand impressions (CPM) is one of the key factors in analyzing a website’s growth. It measures the amount you earn for every thousand…