Explore 9 straight forward steps to select the ideal ad tech company tailored to your needs. Streamline your decision-making and elevate your success as a publisher and advertiser. As the…
Discover the power of rich media ads in our comprehensive guide for publishers. Learn what they are, how to implement them, and how they can elevate your advertising campaigns. Publishers…
Delve into the world of adtech: uncover its perks, best solutions, and industry trends. The adtech industry is set to grow from $438bn in 2021 to $1 trillion in 2030,…
Wondering what is in-app advertising? In this blog, we have covered everything publishers should know about in-app advertising, and how to make the most out of it. One thing we…
Discover the secret to dominating online visibility with our expert guide to ad impressions. Supercharge your brand’s potential and outshine the competition today! In today’s world where plenty of content…
Ad tags are snippets of codes placed by publishers on their sites for ad serving. What more an ad tag can do? How it helps with targeting? Get answers here.…
Find the 28 best Supply Side Platforms for publishers in 2024. These platforms are the best to monetize your digital advertising. During a survey carried out in the second half of 2021 among…
Ad tech loves its three-letter acronyms, and one of the most commonly heard ones is SSP, short for supply side platform. So, what are supply-side platforms? Who uses them? And…
Two common approaches to ad serving are Header bidding and Waterfall. In this blog post, we have explained header bidding vs waterfall and provided recommendations on which one may be…