Two common approaches to ad serving are Header bidding and Waterfall. In this blog post, we have explained header bidding vs waterfall and provided recommendations on which one may be…
Delve into the transformative influence of Server Side Header Bidding on programmatic advertising. Explore how this innovative technology is reshaping the industry, enhancing efficiency, and optimizing revenue streams for both…
Header bidding as a technology revolutionized the entire ad tech ecosystem. As already discussed in our header bidding guide, this programmatic technique works from within the user’s browsers and gives…
Still, trying to figure out what is Header Bidding Wrapper? You’re not alone. Check out this article to learn everything you need to know about header bidding wrappers and how…
Learn header bidding optimization for better ad revenue and performance with our step-by-step guide. Boost your advertising profits with ease. Header bid optimization plays a pivotal role in helping publishers…
Looking to learn more about waterfall ads? They are the type of ad mediation strategy mobile app developers use to maximize their ad revenue. Learn more in this post. Waterfall…
Looking for the top 10 header bidding partners in 2023? This updated list features some of the best networks and exchanges to maximize your ad revenue through real-time bidding auctions.…
In this blog, we will introduce you to video header bidding. Get into the nitty-gritty details of video header bidding, understand what it is, how it works, benefits, downsides, and…
Learn more about Prebid Server, the server-side header bidding solution created by Prebid.org to reduce page latency and improve revenue performance. Digital advertising is an ever-changing world. As it continues…