In a recent research we conducted, we found that 78% of the top 50 largest digital publishers in the world (by traffic) were using header bidding. Apart from IAB’s ads.txt…

Google’s ad server DFP (now called Ad Manager) has long been the most popular ad serving tool in the market, and for a long time, DFP has enabled publishers to…

Considering that Amazon started building its advertising technology and header bidding offerings much later than other players in the market—its adoption has been nothing short of meteoric. According to the…

According to AMP dev blog, over 25 million websites around the world are using Google’s Accelerated Mobile Pages (AMP) to speed up their webpages on the mobile web. AMP drastically…

The year was 2015, header bidding emerged as an answer to problems presented by waterfall auction. It has now become the first choice for many publishers. However, until 2017, the…