According to AMP dev blog, over 25 million websites around the world are using Google’s Accelerated Mobile Pages (AMP) to…
The year was 2015, header bidding emerged as an answer to problems presented by waterfall auction. It has now become…
Header bidding is the most efficient way of selling inventory for publishers. After the release, it has been adopted and…
Header bidding was introduced for publishers to reach out to more buyers and maximize yield. However, header bidding came with…
Back in the days, Google had complete control over the ad tech ecosystem. Publishers considered Google as the go-to solution…