After the outstanding success of Prebid.js, a client-side header bidding wrapper, Prebid launched its server-side solution. With third-party cookies leaving the market, Prebid Server might just be the solution we…
Header bidding is here to stay. According to Adzerk’s HBIX tracker, its adoption is now at 80% and likely to trend towards 85%+. Very few ad technologies can claim such…
In the programmatic universe, technology is created as per the industry demand. This is the reason why waterfall setup was deprecated and header bidding was introduced. Eventually, we started competing…
In a recent research we conducted, we found that 78% of the top 50 largest digital publishers in the world (by traffic) were using header bidding. Apart from IAB’s ads.txt…
Header bidding made it to ad tech somewhere around 2014. And only after one year, in 2015, the technology went viral. In the beginning, header bidding was variously called tagless,…