Header bidding as a solution has been a game-changer for publishers and for the ad tech industry. As opposed to the previously used waterfall method, header bidding allows publishers to…

Header bidding has picked up steam over the years. As per eMarketer, 72.9% of the 1000 most popular sites used header bidding in March 2019. Publishers globally enjoy the benefits…

Header bidding has witnessed a steady adoption rate after its release in 2015. Today, publishers heavily rely on it for increasing ad revenue. According to eMarketer, 79.2% of the publishers,…

After the outstanding success of Prebid.js, a client-side header bidding wrapper, Prebid launched its server-side solution. With third-party cookies leaving the market, Prebid Server might just be the solution we…