Header bidding has witnessed a steady adoption rate after its release in 2015. Today, publishers heavily rely on it for increasing ad revenue. According to eMarketer, 79.2% of the publishers,…
After the outstanding success of Prebid.js, a client-side header bidding wrapper, Prebid launched its server-side solution. With third-party cookies leaving the market, Prebid Server might just be the solution we…
Header bidding is here to stay. According to Adzerk’s HBIX tracker, its adoption is now at 80% and likely to trend towards 85%+. Very few ad technologies can claim such…
In the programmatic universe, technology is created as per the industry demand. This is the reason why waterfall setup was deprecated and header bidding was introduced. Eventually, we started competing…