Widely accepted header bidding solution, Prebid empowers publishers through header bidding monetization strategies. In this blog, we’ll explore how header bidding as a concept and Prebid as a tool influence…
Client-side header bidding vs server-side header bidding: Both techniques serve the same purpose – increasing bid competition and maximizing publishers’ ad revenue. But what really sets them apart, and how…
Post Bid is a setup that allows advertisers to place bids for a specific ad inventory. Demand partners compete in this setup when the ad server has declined specific ads…
Still trying to figure out what Header Bidding Wrapper is? The Header Bidding Wrapper is a single-line JavaScript code that allows publishers to manage multiple demand partners. Check out this…
Server-side header bidding (SSHB) is a programmatic advertising technique where the bids are processed on the ad server, as opposed to client-side header bidding. In the world of programmatic advertising,…
In this blog, we will introduce you to video header bidding and discuss its nitty-gritty details, explaining what it is, how it works, its benefits and downsides, and much more.…
Explore the top header bidding partners for publishers in 2024. Maximize your revenue with expert recommendations and leading ad tech solutions. The introduction of header bidding has undeniably revolutionized the…
Two common approaches to ad serving are Header bidding and Waterfall. In this blog post, we have explained header bidding vs waterfall and provided recommendations on which one may be…
Learn header bidding optimization for better ad revenue and performance with our step-by-step guide. Boost your advertising profits with ease. Since the inception of header bidding in 2015, it has…
Header bidding vs RTB (real-time bidding) has been one of the most common questions asked by the publishers. There’s a lot of confusion around header bidding vs RTB and it…
