Google is introducing new features to improve header bidding support. These updates make it easier for publishers to manage the header bidding implementation. For publishers, header bidding is a quantum…

Google’s Core Web Vitals scores have put site speed and user experience to the forefront for all publishers. Ask any publisher why their page loads are slow and they will mention…

Header bidding as a solution has been a game-changer for publishers and for the ad tech industry. As opposed to the previously used waterfall method, header bidding allows publishers to…

Header bidding has picked up steam over the years. As per eMarketer, 72.9% of the 1000 most popular sites used header bidding in March 2019. Publishers globally enjoy the benefits…