Price floors let buyers in a programmatic auction know they won’t be able to buy an impression cheaper than at…
Google Ad Manager provides a number of benefits to the publisher. It enables them to run waterfall setups with integrated…
Header bidding implementation has always been a bit technical. But publishers equate complicated implementation with complex debugging. This is not…
AskAdOps is a weekly column in which Shubham Grover, Product Specialist at AdPushup, answers the most commonly asked questions publishers have…