Ad Manager is the most widely used ad server in the world. With more than 50% market share and native…
Bid caching was in the news recently because of unfair practices being employed by some of the major ad tech…
Google defines ad fraud as “Any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings”.…
The Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager that can dynamically build ad requests.…
Price floors let buyers in a programmatic auction know they won’t be able to buy an impression cheaper than at…