Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…

Digital ad revenue is the main source of income for the majority of content creators and publishers worldwide. This ad revenue, in turn, is dependent on the number of users…

Unified pricing is part of Ad Manager’s transition to the first-price auction. With the second-price auction model shifting to first-price, advertisers and DSPs will try to indulge in bid shading…

Ad Manager is the most widely used ad server in the world. With more than 50% market share and native integrations like Ad Exchange and EBDA, that share is bound…