Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…

Digital ad revenue is the main source of income for the majority of content creators and publishers worldwide. This ad revenue, in turn, is dependent on the number of users…

Google ads manager pricing comes in different models. What you pay varies somewhat depending on how you have set the pricing. In 2019, Google ad manager saw a shift to…

Google Ad Manager is a powerful tool with a complex setup, it’s easy to feel lost. Follow these DFP optimization tips to get your account back in shape. Ad Manager…