Digital ad revenue is the main source of income for the majority of content creators and publishers worldwide. This ad revenue, in turn, is dependent on the number of users…

Unified pricing is part of Ad Manager’s transition to the first-price auction. With the second-price auction model shifting to first-price, advertisers and DSPs will try to indulge in bid shading…

Ad Manager is the most widely used ad server in the world. With more than 50% market share and native integrations like Ad Exchange and EBDA, that share is bound…

Bid caching was in the news recently because of unfair practices being employed by some of the major ad tech players. But what exactly is it? Bid caching is the…

Google defines ad fraud as “Any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings”. Invalid traffic covers intentionally fraudulent traffic as well as accidental…