Which PPC ad network is right for your business? What are the best PPC platforms? In this post, you will learn about the best PPC ad networks.
PPC and CPC stand for Pay-per-click and Cost-per-click, respectively. The networks that offer payments per click on the ads or links are PPC/CPC ad networks.
Being a part of ad tech, we know getting a click on ads is once in a blue moon event. However, users do click on ads. Especially during Q4, advertisers see an increase in the number of clicks on ads.
When compared with impressions, clicks on ads get better interaction and engagement with advertisers. Hence, advertisers agree to pay more for clicks on ads. If you are partnered with a good network, then you can surely make the most out of the CPC model of payment.
To save you some time, we are presenting you with a list of top CPC/PPC ad networks:
Top 15 PPC Ad Platforms or CPC Ad Networks in 2023
Without further ado, let’s have a look at the top 15 PPC platforms or CPC Ad Networks in 2023, which we have singled out specifically for the publishers.
1. Media.net: Best PPC Ad Network
Note: If you sign up for media.net using our partner link, Media.net will pay you 10% extra over your base revenue for the first three months.
Media.net is a Yahoo-Bing ad network. Internet giants like Yahoo and Microsoft actually had to combine their efforts and resources in order to offer a viable ad network alternative to AdSense.
Moreover, publishers can control the look and feel of the ads to further optimize them to fit according to the site‒optimize colour palettes, ad topics, and advertisers’ filters. While the number of advertisers can actually compare to Google’s, the conditions for being approved may actually be more difficult for many international bloggers.
Aside from having high-quality traffic and content, your site’s visitors should mostly come from the US, Canada, or the UK. You’re also required to use English as your site’s primary language.
2. Adsterra PPC/CPC Ad Network
Found in 2023, Adsterra is one of the most renowned and useful PPC ad networks available to publishers in 2023. The ad network allows publishers to monetize almost any kind of traffic, from desktop/mobile website traffic to social/mobile app traffic.
One of the things that set Adsterra apart from many ad networks is it offers a wide array of ad formats. These include pop-unders, in-page push notifications, native ads, banner ads, and VAST ads.
Adsterra can be the best fit If you’re an affiliate looking to expand your revenue sources. It’s also an excellent choice for a publisher who wants to aim for higher CPM rates, Adsterra is an excellent choice.
3. Infolinks: Best PPC Platform
Infolinks claims to be a smart ad platform for publishers to make money via their blogs and websites. It generates high revenue for over 100,000 online publishers worldwide.
Infolinks is one of the more popular supplementary income sources because its ad units are comparatively unobtrusive–they don’t have standard banner space. Instead, the ads appear minimized or in hyperlinks, and visitors need only to hover their mouse pointers over the links for the ads to appear.
Infolinks ads are native, free to use, work great with all other ad solutions and don’t interfere with the user’s experience. Approval time to Infolinks is quite short, and that’s because it’s based on your site’s content and not on the amount of traffic you generate.
The installation is super easy with a code you simply add to the body of your website. You can even use a plugin that does the work for you if you use WordPress, Joomla, Blogger or Drupal.
Publishers have lots of control over the ads as to location and number, and its support team is very friendly and quick to respond. Infolinks’ advertisers are selected based on their quality; that’s why they work with the best brands in the world, like Facebook, Amazon, Taboola, eBay, Ali Express, Pizza Hut, TripAdvisor and many more.
4. Taboola: PPC Ad Network for Publishers
Taboola is another ad network, which is specifically a native advertising platform, mostly utilized by publishers boasting over one million monthly visitors. This is reflected by the high quality of ads you’ll usually see on the website.
Taboola is undoubtedly a useful platform for retargeting users based on their online behaviour. By tracking what users have clicked on in the past, the ad network can help you target them more effectively in the future.
It is a terrific option for many since it provides high-quality advertisements. To begin using Taboola, your website must have at least 500,000-page visits every month.
5. Google AdSense: Best PPC Network
For flourishing bloggers and other website owners, Google AdSense is a go-to place. One of the main benefits of AdSense is that Google works with millions of advertisers (Google Display Network).
Its ability to deliver high-quality relevant ads makes AdSense even better, along with the high CTR on ads.
As the website owner, you can control just what types of ads appear on the pages of your site. With AdSense, publishers have access to reports and metrics which can show just how effective the ad campaigns are for the website. It’s very easy to use, and there are no signup fees involved.
You’ll get to display ads that are associated with the interests of your visitors, and you get paid depending on the number of visitors who click on the ads on your site. You can also put custom search bars on your site and earn money from the ads that appear on the search results page.
You just need to have sufficient ad space and decide where the ads should go. Advertisers then participate in a real-time auction to appear in your ad spaces, and the highest-paying ads then appear in your reserved ad spaces. This video shows you how the auction works.
A lot of people make money from Adsense, so what’s the catch? If Google AdSense is so good, why doesn’t everyone use it? The simple reason why—not everyone uses Adsense is that not everyone is approved to join the network. You have to be approved, and that means you have to comply with all the conditions.
For example, if the primary language you use in your ad is not among its list of supported languages, then you’re out of luck.
Many former AdSense members have also been suspended because they’ve been accused of click fraud. Of course, being accused is not the same as being guilty, but Google is both your accuser and judge. If they say they’re suspending your account, there’s not much you can do. You can appeal, but since you’re also appealing to Google… well, you get the idea.
So, make sure you’re never completely dependent on it. So despite the Google monolith, there’s space for ad network alternatives out there. If you already use Adsense, read some testing and optimization tips to increase your Adsense earnings.
|Ad Placement|| Mobile apps, YouTube, shopping Sites, |
Google Search Engine Results
|Ad Format|| Images|
|Pricing Model||Cost Per Click|
6. Propeller Ads: Pay-Per-Click Ad Platform
Propellor Ads is a desktop and mobile advertising network used by over 150,000 publishers across the world.
Under the aegis of Propeller Ads, you get a 24 hours moderation service. Yes, they have a manual moderating procedure in place that screens for quality ad content 24 hours a day, seven days a week. This will make sure that only high-quality advertisements are sent through their network.
Propellor Ads is a great fit for all types of publishers because they support banner ads in all sizes and formats. Best of all, the ad network doesn’t have a minimum requirement for website traffic, making it a go-to option for both small-scale and large-scale publishers.
7. Bidvertiser: Pay Per Click Sites
Bidvertiser offers a monetization solution for publishers’ inventory by making them reach premium demand.
If you have a website and you want to join, there are the usual conditions—such as not allowing adult sites and/or sites selling illegal drugs. You can’t join if your website is under construction or if your site already has too much advertising, to begin with.
However, many have commented that the approval process is quick and easy because there seems to be no requirement regarding traffic volume and language used. There’s an easy installation with an HTML code to be added to your web pages, and you can easily change the appearance of the ads.
The payout may not be as high per click, but you earn money not just on clicks but on conversions as well. Conversions are when the clicking visitor goes to the advertiser’s website and actually makes a purchase.
There are still problems, though. If you are focused on a small niche, then the ads that appear may not be all that relevant to your site. And the reporting is not quite as detailed as it ought to be; you don’t get a lot of info regarding impressions or click-through rates.
AdPushup has helped 300+ global publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on UX.
8. Revcontent: Best PPC Ad Platform
Revcontent is a content discovery platform or a native ad network for publishers. Along with the great strategies around native advertising, Revcontent is also known to offer some great CPC or PPC deals to publishers.
As we know that native ads have some high engagement rates and low intrusive scores, and Revcontent utilizes this to offer publishers more benefits. Furthermore, Revcontent makes sure that the ads presented on the website are related to users’ interests, increasing CTR.
The company supports premium to small-sided publishers. However, the company has minimum requirements around the monthly traffic (50,000 users) a website gets.
Revcontent pays on Net-30 terms via PayPal. Once on-boarded with the company, the publisher can access the real-time dashboard to track ad performance.
9. ClickAdilla: Best PPC Ads Platform
ClickAdilla is a self-serve ad network for publishers. It offers various ad formats like PopUnder, banner, pre-roll, web-push and native. Also, it enables targeting based on geography, browser, IP address, and other categories.
Publishers can choose the real-time auction service by the company. It enables publishers to get in contact with the ClickAdilla SSP, where they can get in touch with various demand partners.
ClickAdilla offers payments via PayPal, Paxum, Bitcoin, Web Money, and ePayment. The payment terms and thresholds can be negotiated. Using ClickAdilla’s dashboard, publishers can track the earnings via the website’s traffic.
10. Vibrant Media: Top PPC Ad Networks
This is one of the more well-known PPC ad networks right now. Its premium brand advertisers can be seen on a lot of popular high-traffic sites.
Its PPC rates are among the highest in the industry, but the catch is that they just don’t let any website join in the fun. They have to consider your site to be a premium site. One of the conditions seems to be that you ought to get at least half a million page views each month.
The usual publisher guidelines are also in play, so this means you can’t have anything to do with an adult, gambling, drugs, profanity, hate speech, violence (you can’t even sell stun guns), or just about anything illegal.
The types of ads Vibrant Media has are quite innovative, with 11 intext ad formats available to use. This includes expanding video boxes, multi-button videos, and expandable flash. There’s also in-image advertising, which a lot of visitors find professional and unobtrusive.
The ads are so effective that the click-through rates can be 5 times higher than the ads generated by AdSense. They also look great on mobile devices like tablets and smartphones.
So, if you are already successful in luring lots of visitors to your site, you can leverage that popularity by joining Vibrant Media and partnering with other premium advertisers.
11. ClickAdu: Best PPC ads Network
Clickadu is a publisher’s ad network dealing with over 740M ad impressions daily. The multiple ad formats served by the company include PopUnder, video ads, and banner ads, among others, for desktop and mobile devices.
It has no minimum traffic requirement supporting even small publishers for inventory monetization. However, the publisher’s website still needs to go through auditing for Clickadu to accept and approve it.
It is really easy to get started with the company. Sign up, get approved, add the company’s code, and get started.
The company pays on Net-15 terms with a minimum threshold of $100. Also, a publisher can expect payment via PayPal, Web Money, Paxum, Payoneer, and Wire Transfer.
12. AdBlade: PPC advertising Network
AdBlade is a content-style ad platform or native ad network. The company has a self-serve platform for publishers where publishers can optimize the ad units to serve desirable ads on it.
The network presents publishers with geo-targeting and retargeting. The company claims to offer 3x better clicks on ads via premium content-style ads.
The minimum traffic requirement for publishers is 500,000 page views. And publishers should expect payment via Check and PayPal on Net-30 terms.
13. AdCash: PPC Advertising Network
AdCash is an advertising platform known to deliver interest-based ads on the publisher’s website. The company deals with 200M unique users every day with 10,000+ active campaigns. Under display advertising ad format, it offers native, pop, and interstitial ads.
Its in-house technology enables publishers to filter invalid traffic and forecast inventory performance. For publishers, it claims to offer a high fill rate, anti-Adblock technology, and fast coverage.
Publishers get the payment via Bank Transfer, PayPal, Bitcoin, Payoneer, Skrill, and Web Money. The minimum threshold is $25 on flexible payment terms. To get started, just sign up with AdCash, place the ad tags, and start seeing ads almost instantaneously.
14. ClickBooth: PPC ads Network
Clickbooth’s CPC Network leverages years of performance-based marketing knowledge to yield the highest eCPMs in the industry from compliant, high-performing campaigns.
By cutting a layer out of the equation, Clickbooth is able to outperform the competition by 30-40%.
With revenue share and CPM models available, ClickBooth CPC has quickly become the “go-to” ad-serving solution for all the top Comscore and Alexa properties.
Currently, ClickBooth CPC serves over 6.5 Billion impressions a month on some of the premia, sought-after sites in the US and abroad, including NBC, FOX and more.
When asked about why Publishers should choose ClickBooth, this is what Chris Butlin, Director of CBCPC Publishing, had to say:
“Publishers should choose CBCPC because our industry experts are dedicated to creating long term monetization solutions for your site. We provide our clients access to the largest network of premium advertisers automatically delivered to their site through advanced algorithms. These algorithms factor in consumer feedback mechanisms to determine the most compatible ads for the site’s psychographics and demographics”.– Chris Butlin, Director CBCPC Publishing
15. Sulvo: PPC Ads Platform
Sulvo is actually not an ad network but a fundamentally different startup that is focused on getting the highest quality online ad buyers to premium publishers.
Among the offerings, there is a 100% Revenue Share plan which only has a flat-rate cost, so publishers can actually limit Sulvo’s earnings while raising their own profits.
There is the possibility to waive the flat-rate cost in case if the publisher elects for a revenue share plan in which Sulvo will only take 10%.
There are also a complete set of inventory controls which covers everything that premium publishers might need, such as numerous ad sizes and ad colour variations, different ad types (display, video, and mobile), manual or automated pricing controls and buyer blocking for any category, advertiser or specific ad creative.
Payments are sent out on a net 60 basis, and the payout methods include Wire Transfer, Paper Check, Direct Deposit, Paypal and even Bitcoins however that is in closed beta as of right now.
So that’s it. Those are the 15 CPC ad networks to choose from, and this list ought to give you an additional zing in your income column. Before you get started, make sure your inventory is ready to run a CPC campaign. This means it should have a high CTR for you to make a profit from it.
In case that’s not enough, here are more ad networks for you to consider.
With a dozen options, there’s at least one that will make you some serious money! Do post your comments about your experience with the networks after trying them.
PPC: Pay Per Click. It is a pricing model for advertisers. In PPC, advertisers pay a fee each time someone clicks on their ad.
CPC: Cost Per Click. It’s a metric that measures the cost associated with a single click. It measures the overall cost per click of an entire ad campaign.
CPM: Cost Per Thousand Impressions. In the CPM payment model, you pay based on how many people see your ads (number of ad views).
CTR: Clickthrough Rate is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.
FAQs on Pay-Per-Click Sites
In the PPC model, advertisers pay a fee each time one of their ads is clicked. Pay-per-click sites ‘buy’ visits instead of getting those visits ‘organically’.
Here are some things to think about while choosing the best PPC platform or PPC network:
1. User base of the ad platform
2. The ad network’s volume for ad serving
3. Advertiser budget
4. Creative and technical options
Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.