Small to medium publishers look for ad networks offering a good CPM rate. When compared with Google AdSense, there are many good ad networks offering better revenue, service, and support.
Finding the perfect AdSense alternative is not an easy task for publishers. However, publishers can try finding ad networks that fit their requirements. If a better CPM rate is your requirement then this list is for you.
What Is CPM?
CPM, abbreviated for cost per thousand impressions, refers to the cost of having an ad published and seen a thousand times on a website. In short, it is used to monitor ad performance.
CPM is used in ad campaigns that are designed to be seen by millions of people. It helps CPM ad networks estimate the advertising costs and pricing of web ads.
Advantages of CPM ad networks:
Publisher ad network based on CPM means that payment for media owners is estimated according to the CPM revenue model. In CPC model, the advertiser pays for a fixed number of clicks. However, in CPM, the pay for the impressions.
CPM advertising is thus mainly used for brand-awareness campaigns instead of performance-based.
Benefits of CPM advertising:
- The high volume of traffic.
- Easy ad performance tracking for publishers.
- Payment is transferred to the publisher account irrespective of the clicks
- CPM ad network often can feature a lower threshold traffic eligibility.
How to Calculate CPM?
CPM may be measured for each ad, each campaign, and each ad placement.
CPM = (Total ad spend / Total measured ad impressions) X 1000
For example, if an advertiser has a budget of $100 and wants to reach 100,000 users, then his/her CPM would be $1 CPM i.e. ($100/100,000)*1000.
Calculating CPM helps publishers decide how many impressions they’ll receive for a specific sum of money. In other words, publishers can estimate how much they’re going to pay for a certain number of impressions.
CPM vs eCPM:
Factors Affecting CPM
Several factors can influence the value of CPM, including:
- Cookie data
- Device types
- Purchase intent
- Website quality
- Ad sizes
- Number of ad units
- Past performance
- Ad viewability
- Clickthrough Rate (CTR)
Is a CPM Ad Network right for you?
CPM is best suitable for ad campaigns targeted at providing a particular message or growing brand recognition. The CTR is less important in such instances since the publicity from an ad featured on a high-traffic website helps deliver brand message.
What are the best CPM ad networks?
Here’s a list of 15 CPM ad networks which offer some of the highest payouts in the industry:
1. Media.net as a CPM ad network
Media.net is a leading ad tech company comprising of 1000+ employees and offices spread across New York, Los Angeles, Dubai, Mumbai, Bangalore, and Zurich.
By revenue, Media.net runs the second-largest contextual ads program globally and works as the trusted advisor to top management across various large publishers.
Some of their publisher clients include Forbes, Hearst, Meredith, Yahoo, MSN, Reuters, Kiplinger, The Street, Ziff Davis, NY Daily News along with a host of long-tail publishers.
The program, Yahoo! Bing Network Contextual Ads powered by Media.net, brings the breadth of advertisers from Yahoo! Bing Network and the deep capability of managing technology, relationships, and business operations from Media.net.
Publishers can use the Media.net platform to create and customize ad units that display text ads from across the Yahoo! Bing Network.
To qualify for the program, publisher websites must, among other things, possess a significant amount of original content that is updated regularly and not infringing any third party intellectual property rights. The complete program guide is available here.
(Before going further with the list, a little self-plug.)
Managed Demand. Adblock Recovery. Greater Revenue.
AdPushup is a full-stack ad revenue optimization platform for publishers. The features include ad layout optimization, header bidding implementation, automated A/B testing, and adblock recovery.
The ad ops team at AdPushup takes care of all the heavy lifting of tasks related to operations and inventory management. Additionally, they have demand-partnership with top-tier ad networks and exchanges such as Google AdX, AppNexus, Rubicon, and OpenX, among others.
AdPushup is a Google Certified Publishing Partner and trusted by 300+ publishers including CNET, Deccan Chronicle, NDTV, and more.
On an average, AdPushup offers a 40% revenue uplift for their publishing partners. Get on a call with AdPushup to understand the potential of your inventory.
With no minimum traffic requirements, BuySellAds is a great choice for website owners who have just started out. Now you can make sure that the few hundred visits on your site do not go to waste and earn you money over the long-term. And as your traffic grows, so will your earnings.
BuySellAds offers you 75% of the revenue they get from the advertisers. They also let you get the money you have earned on demand. Just put in a request and you can get your payment in the next 2-3 days.
The only condition is that you can only request payments twice a month. You can get a payment on your PayPal for just $20. Payment options for cheques and online wire are also offered and entail a minimum payment threshold of $50 and $500 respectively.
Ads are available in a lot of sizes, can be customized for specific size needs, and are Google AdSense compatible. While you work on your websites until it is ready to be approved by AdSense, BuySellAds is the perfect way to generate that little extra revenue.
Revcontent thrives in the native advertising, however, it has started offering display ads to publishers as well. The ad network claims to offer 30-50% higher rates than other platforms. Along with better publisher control and user experience.
As per their audience engagement strategy, it utilizes the audience insight feature to drive better CTR and revenue. The fully customizable widget lets publishers design their sponsored content feed.
It is an invitation based network, where the company audits the publisher’s site and approve it based on their requirements. This makes difficult for small publishers to get on-board. Revcontent has a real-time reporting dashboard with accurate reporting
The payment term of Revcontent is Net-30 with a payment threshold of $50.
Even with the restrictions, it applies to publishers and websites, it still offers a good CPM rate. If you have good quality traffic and looking for a native ad network offering better CPM, then Revcontent is your network.
Formerly known as ValueClick Media, Conversant has publishers who are industry leaders for domains as varied as telecom, automobile, pharmaceutical, and retail. Conversant Media does not put forth a lot of requirements, and you can start using it to serve ads even if you do not get a lot of traffic.
You can start cashing out as soon as you have earned $25, which can be collected through PayPal, or have a cheque mailed your address following a Net-60 model.
Criteo has quickly gained traction and become a top earner for website owners everywhere. With over 740 billion ads served in 2014 alone and an impressive 7800+ advertisers across the globe, Criteo is placed perfectly to offer website owners ads with high CPM and great conversions.
Criteo sees an astonishing 96% renewal of service agreements by advertisers due to its ability to generate greater revenue for its clients. This effectively translates into more earnings for publishers who get regularly benefit from greater revenues than what the competitors are offering.
6. RhythmOne as a CPM ad network
RhythmOne has a fully-integrated monetization platform for publishers. It offers direct deals, private marketplace, RTB, and header bidding solutions from multiple demand sources. The company also has SDK solutions for app publishers. It deals in the display, video, mobile, rich media, and native ads.
RhythmOne pays publishers via PayPal, ACH, and Wire Transfer. The payment term is Net-60 and the payment threshold is $100. Even with the strict payment rules, It has integrated its technology to deliver higher CPM and yield.
Along with a real-time dashboard, it also has a cross-platform ad format and various analytics for publishers to better understand their inventory. The company puts great value on user experience and publisher safety while offering managed revenue optimization.
Tribal Fusion is an Exponential Interactive subsidiary and is well-known for continually improving its advertising services to offer its clients and publishers even better results.
With a minimum of 500,000 monthly views and 5000 daily unique visitor requirements, Exponential is a hard ad network to get into.
Benefits of joining Exponential include lucrative rates for CPM ads as well as CPA ads, and a lot of different ad types to choose from, which help you find the perfect ads for your website.
Payments are made at 45 days interval and can be collected through a cheque or PayPal. Highly targeted ads translate into higher revenues for your website, making it a superb choice for niche websites.
Niche bloggers will appreciate the superb range of verticals that Adtegrity caters to. With over 30 verticals to choose from, the ads tend to be better targeted. 50% of the website’s monthly traffic must originate from the US, and you also need 50,000 monthly visitors to be eligible for Adtegrity.
Adtegity follows the Net-45 term for a minimum threshold of $50. Publishers can expect payment via PayPal or check. The company pitches ‘save-time’ feature to publishers. Meaning, it claims to accelerate the serving process so that publishers can focus on their content.
Owned and operated by Intango Ltd, RevenueHits is an ad network for publishers. The company serves more than 2 billion ad impressions daily, Also, it claims to offer a 200% fill rate across all geographical locations. And it mainly deals with display and mobile ads.
The available payment methods are PayPal, Payoneer, Bitcoin, and Wire Transfer. Next, the payment terms vary based on location and the publisher’s revenue. The in-house technology of RevenueHits gets publishers clean ads and safe demands.
It has a real-time multi-tracking reporting system where publishers can track impressions and clicks. And finally, understand their earnings in eCPM (effective CPM). RevenueHits offers personal account managers and email assistance.
Amobee has acquired popular CPM ad networks like Kontera and AdConion. Meaning, Amobee is ready to offer better CPM services with the technologies of these companies.
If you are a popular publisher with thousands of impressions per month, then you will love the potential for revenue generation that Amobee brings to the table.
As with all the leading ad networks, Amobee also lets you get paid using PayPal, ACH, and cheque with a minimum payment of $50 based on the Net-45 term.
AdBlade lets publishers put ads on the paid content as well. The niche of the product makes it a lucrative market to tap into, and you get a high CPM rate for your efforts. AdBlade also caters to the needs of a number of verticals, so finding ads that your audience will like and therefore click on, is easier.
Your website should generate a minimum of 500,000 visitors per month to be accepted by AdBlade. Such a high number means that most rising bloggers and newly created websites will find the ad network too exclusive.
For those who do qualify, they will be displaying ads to websites like Fox News, and Yahoo! and getting paid very well for it.
Payments get credited to your PayPal after 30 days if they are over $100, and you can run AdBlade ads alongside AdSense without any problems.
Adcash offers display and native ad services to publishers. The network is known to put user engagement and experience at top priority all the time. Being an invite-only network, publishers need to submit their website for review. If the publisher’s inventory is accepted, the publisher can start adding ad units to webpages.
The company offers payment via PayPal, Skrill, Wire Transfer, Bitcoins, and Payoneer. The minimum threshold is $25 with flexible payment terms. It offers payment in the Dollar, Euro, and bitcoins.
It has easy to understand dashboard that shows the overall growth of publishers. Using which publishers can create customized ad units for their inventory. And if anything looks too complicated, Adcash has quick response time for their Support.
HilltopAds matched publishers and advertisers for the benefit of both parties. The company serves more than 12 billion traffic. It is mainly a CPM network offering direct deals with precise targeting options. It has a self-service platform that lets publishers track the performance of their inventory for various placements.
It is one of the fast approval ad networks offering Net-7 payment terms with a threshold of $50. The publishers get paid via PayPal, Bitcoin, ePayment, Wire Transfer, Web Money, Epay services, and Paxum.
Publishers get native ads, push notifications, video ads, and display ads with HilltopAds. Ad network rotation feature increases the visibility of best working ad units by moving them to a more viewable location.
ClickAdu is a pop-under ad network for publishers offering high CPM rates. The company is very transparent about the average eCPM offered for various geographical locations and ad formats.
The company has no minimum requirements for publishers and the approval process is straightforward. The available options for publishers are PayPal, Payoneer, Paxum, E-Payments, Wire Transfer, and Web Money. It follows a Net-15 term with a $100 threshold.
Additional features are split testing, automated payments, and safe ads along with various ad formats. Overall, ClickAdu can be a great CPM ad network for publishers looking to experiment with pop-under ads.
Which CPM ad networks are you thinking to try first?
Frequently Asked Questions:
Some highest paying CPM ad networks include:
3. Propeller ads
5. Pop ads
Some of the best Adsense alternatives are:
5. Propeller ads
United States, Australia, Canada, United Kingdom, and Germany have higher CPCs as compared to other regions.
Start by evaluating your marketing needs, look for networks that cater to your specific needs, and do you due diligence to learn about different ad networks.