Ad Tech & Ad Ops

22 Best Ad Networks for Publishers [in 2021]

Whenever we talk about monetizing websites, the first name that pops up in mind is Google AdSense. While there’s nothing wrong with that—it is, after all, the world’s largest ad network— it is unwise to assume that AdSense can’t be outdone by any other ad network.

The ad tech industry is ever-evolving. Therefore, it wouldn’t be a stretch to say that Google has competitors who can give them a good run for their money. It may take some hit-and-trials to figure out which ad network, or a combination of ad networks, generate the highest revenue. However, after figuring it out publishers can efficiently work on monetizing their websites. 

What is Ad Network and Why Do Publishers Need One (or More)?

In a simple inventory selling process, think of an ad network as a mediator responsible for introducing the right impression to the right buyer. It partners up with publishers (supply-side) and advertisers (demand-side) to help them reach their ad campaign goals.

Now, as the inventory exchange cycle gets complicated, the role of ad networks starts varying. For publishers, ad networks sometimes directly sell inventory, and at other times, buy inventory from SSPs or ad exchanges and sell it for a greater profit. Most publishers are known to specialize in one particular type of ad format. Hence, publishers looking to monetize via one particular format should consider ad networks. 

For instance, there are CPM ad networks like Criteo known to offer the best CPM rate and then there are video ad networks like Unruly serving publishers with the best video content.

Additionally, ad networks are known to efficiently work to sell remnant ad inventory. Basically, ad networks take remnant inventory from multiple publishers, segregate them on the basis of demographics, and sell the segmented impressions to advertisers specifically looking for similar impressions. Doing this makes sure that the publishers’ inventory makes it to the right advertiser in time.

It is clear by now that ad networks are essential for publishers. So, we have compiled a list of best ad networks for helping publishers to choose the one that suits them:

1. Amazon Publisher Services

Whether you are a mid-sized publisher, small publisher, or a large publisher, Amazon Publisher Services has solutions for everyone. Publishers are further provided with access to cloud-based solutions of header bidding, transparent marketplace, shopping insights, and unified ad marketplace. 

Publishers can connect with buyers from all over the web, which can significantly increase their revenue. Additionally, publishers gain wider insights regarding their users via shopping data, thereby helping them to enhance user experience.  

  • Model: Depends on the demand partner’s model
  • Minimum Traffic: 5000 unique visits a day

2. Popads

PopAds is a pop-under ad network that is known to be relatively faster and more secure than others like it. It gives publishers the medium to monetize their website traffic with the help of high-quality pop-under ads.

An advantage for publishers is that it allows on-request payments and access to advertisers from more than 40 countries. As a result, this provides publishers with a wide scope when it comes to the choice of keywords and targeting to effectively monetize the traffic in their niche.

  • Model: CPV, CPM
  • Minimum traffic: None

3. Adcash

Adcash DSP+ is an online advertising platform for both advertisers and publishers with 10 000+ active campaigns across the world.

It offers all the best-performing ad formats for both web and mobile monetization, including pop-under, native ads, push notifications, banners, and interstitials. They have a number of tools and features that help publishers monetize their traffic more effectively. Furthermore, their technology bypasses adblockers.

Publishers can expect high eCPMs, flexible payment terms, real-time stats, and support from them. Their experienced and multilingual account managers help publishers take their monetization strategy to the next level.

  • Model: CPM, CPC, CPA Target
  • Minimum traffic: N/A

4. Adsterra

Adsterra is a smart technology publisher ad network. They claim 100% fill rates and take pride in their custom solutions. Moreover, the ad network is known to offer the highest CPMs and safety against bad or malware-hit ads through their fraud protection detection systems.

Adsterra offers the most effective web- and mobile-based ad formats, such as interstitial ads, display ads, and direct links, for a website or mobile app inventory respectively. Recently, Adsterra recorded more than 50K campaigns across 248 geographies serving over 25 billion impressions per month.

  • Model: CPM, CPL, CPA
  • Minimum traffic: 5,000 impressions per month for pop-unders; 50,000 impressions per month for display banner

5. SmartyAds

SmartyAds

SmartyAds SSP is a media-selling network created for publishers who seek intelligent revenue optimization. Their cross-environment header-bidding wrappers (desktop, mobile, or in-app) and high-volume private marketplace deals intensify competition for inventory and help grow publishers’ yield. They serve over 2 billion daily impressions driving the highest eCPMs, CTRs, and fill rates across all geographies which climb up to 100%.

SmartyAds also offers a range of desktop and mobile ad formats viz. rewarded videos, interstitials, native ads, and banners. Their lightweight and latency-free IOS and Android SDK enable mediation which sends requests to a large number of ad networks and DSPs. Their partnerships with top demand partners in global monetizing geographies benefit publishers with highly-targeted personalized advertising with ease.

  • Model: CPM
  • Minimum traffic: None

6. TrafficForce

TrafficForce helps publishers and advertisers maximize their ad revenue by offering various forms of online advertising. The ad network sells targeted website and mobile traffic on an impression basis.

Being a supply-side platform, the network helps publishers gain access to over 100 demand-side partners. They follow the header bidding or open RTB technology to deal with traffic. The network supports ad formats like display banners, pop-under, IM floater, and in-stream video ads for publishers to leverage. 

  • Model: CPM
  • Minimum traffic: None

7. PropellerAds

propellerads review

PropellerAds supports banner ads in all standard sizes, such as 728×90, 300×250, 160×600, and 120×600, apart from on-click and in-banner video ad formats. Therefore, if the ads are positioned strategically, publishers can expect CPMs as much as $1-2 for US and UK inventory.

They have 70,000 active campaigns worldwide and perform manual checks to remove all unsafe and suspicious advertisers, thereby ensuring high ad quality. Moreover, publishers get the benefit of a 100% monetized inventory, in-time payouts, a personal account manager, and detailed real-time reporting.

  • Model: CPM, CPC, CPA
  • Minimum traffic: None

8. Media.net

Media.Net ad network

Media.net serves ads from Yahoo! Bing contextual ad network, which comprises a large pool of national and local advertisers. This ensures a 100% fill rate across all verticals and ad formats. Some of Media.net’s publishers include Forbes, Elle, Reuters, Cosmopolitan, and CNN.

The ad network supports standard IAB ad sizes and has access to high-quality ads from all major DSPs. Moreover, Media.net supports display units desktop interstitial, in-content native, contextual ads, and mobile docked ads.

  • Model: CPM, CPC, CPA
  • Minimum traffic: None

9. Infolinks

infolinks review: pros and cons

Banner ads, although popular, are associated with a major problem, i.e. banner blindness, where users (consciously or subconsciously) ignore the ads because they are viewed as an intrusion.

Infolinks gets around this problem by offering an innovative set of free-to-use and profitable ad units viz. InFold (overlay ads), InText (text links ads), InTag (tag cloud ads), InFrame (banner ads in margins and frames), and In-Screen (smart interstitial ads).

The availability of such solutions leads to better SEO, less intrusion for users, increased relevance, and better space utilization. Infolinks generates high monthly revenue for over 350,000 publishers. They are known to work with the biggest advertisers, namely Facebook, Microsoft, Amazon, and eBay.

The platform is simple enough to integrate with a website and is open to any publisher with no setup fees and no minimum page views or visitors requirements.

  • Model: CPM, CPC, CPA, CPV, CPI, Auction
  • Minimum traffic: None

10. RevenueHits

revenuehits review

RevenueHits uses contextual and geo-targeted ad serving technology, which makes it a favorable choice in the times of GDPR. The ad network allows publishers to monetize websites, mobile sites, add-ons, widgets, toolbar, and more.

It promises a 100% fill rate across all geographic regions. Other than display ads, the ad network lets publishers monetize their website using text ads, pop-ups, apps, widgets, XML feeds, and other custom formats.

  • Model: CPM, CPC, CPA, CPV, Auction
  • Minimum traffic: None

11. AdBlade

AdBlade is one of those ad networks that focus on quality over quantity. Further, FoxNews, Hearst Corporation, Yahoo!, and ABC are among the 1,000 that comprise this ad network.

AdBlade supports standard IAB units, as well as proprietary NewsBullets® units that claim to deliver up to 3X better performance.

  • Model: CPM, CPC, Real-time bidding
  • Minimum traffic: 500,000 monthly impressions

12. Undertone

Undertone specializes in providing high-impact ad formats in addition to standard IAB formats. To clarify, formats like IAB rising stars, video formats, and its own range of flagship display formats are designed for higher user engagement.

This is coupled with the fact that many of Undertone’s proprietary ad units use the publisher’s ad inventory in non-traditional ways, thereby ensuring that there’s no cannibalization of existing ad products. So this means that Undertone can offer CPMs that are 100%-1500% higher than traditional display ads.

  • Model: CPM, CPC, CPA, CPV
  • Minimum traffic: 500,000 monthly impressions

13. BidVertiser

BidVertiser review

Though your mileage may vary, BidVertiser is an ad network with an interesting monetization model. In addition to earning money for each ad that is clicked, the publisher also earns additional revenue when the click leads to a conversion, i.e., sales for the advertiser.

BidVertiser supports multiple ad formats including banners, skyscrapers, rectangles, and others. Also, publishers can use the provided point-and-click tool to customize the layout of these units for matching their website’s look.

Their bidding system ensures that publishers always get the highest possible revenue from each ad unit. Using the reporting interface, publishers can easily monitor their ad performance, clicks, click-through rate, and the total amount they’ve earned.

  • Model: CPM, CPC
  • Minimum traffic: None

14. Vibrant Media

vibrant media

Vibrant Media offers Better-Ads and Chrome filter-friendly ad formats such as in-text, in-image, lightbox, storyboard, mosaic, and brand canvas in addition to the standard IAB display ad units.

Depending on the needs, publishers can choose to use Vibrant Media as their primary display ad network or can employ their native ad solutions to increase revenue without changing their existing ad configuration. As a result, the ads are responsive and can be delivered across multiple platforms seamlessly.

  • Model: CPM, CPC
  • Minimum traffic: None

15. VerizonMedia

Known as Oath the advertising company until January 2019, Verizon Media provides publishers with access to advertisers and ad server technology solutions; currently serving over 1000 direct publishers.

Their solutions allow publishers to choose from header bidding solutions to traditional publisher waterfall setup to attain premium demand for ad inventories. In addition, publishers are offered brand safety controls and seamlessly integrable tools to manage ad inventory. The ad formats they support include a display, mobile, native, and video ad inventories.

  • Model: CPM, CPC, CPA
  • Minimum traffic: 300,000 monthly impressions

16. Epom Market

EpomMarket ad network

Epom Market is a cross-platform ad network associated with leading advertisers and publishers in over 40 countries across 15 verticals. Subsequently, the ad network serves 13 billion ad impressions and reaches an audience of 320 million unique monthly visitors per month.

It offers category-targeted, mobile, and local ads to ensure better user targeting, which leads to higher eCPM rates. In addition to standard banner ads, Epom also supports footer, in-text, and mobile-specific ad units.

  • Model: CPM, CPC, CPA, Auction
  • Minimum traffic: 500,000 monthly impressions

17. Exponential

Exponential, formerly called Tribal Fusion, is an ad network known for its quality of CPMs ads. The ad network offers high-impact ads such as rising star and pre-roll ads. A 55% revenue share belongs to the publisher.

Exponential is very cautious about partnering with publisher websites and is on the lookout for publishers who maintain a professional and attractive website layout/design. Moreover, they recommend publishers to keep relevant, highly-targeted, and updated content in order to partner with the Exponential ad network.

  • Model: CPM, CPC, CPA
  • Minimum traffic: 500,000 unique users per month

18. Propel Media

PropelMedia ad network

Propel Media, unarguably, is the best CPV/PPV (cost per view/pay per view) ad network known for reaching a high-intent audience. They specialize in reaching the audience through contextual text-links and display ads.

The ad network is known for its cooperative after-sales support and easy-to-use interface to optimize ads in a matter of seconds. The interface is supported by visual analytics to allow easy monitoring of trends and features to enable easy editing of the campaigns.

  • Model: CPV, /PPV
  • Minimum traffic: None

19. AdMaven

AdMaven ad network

AdMaven is called the best pop-under ad network for publishers. However, the network also supports mainstream display ads including banner, lightbox, interstitial, and slider ads. They serve hundreds of millions of ad impressions in about 200 countries.

The bandwidth of their reach and impression gives advertisers a wide range of options to explore geotargeting. Their well-constructed and structured real-time bidding system also helps in precise targeting. Currently, AdMaven has a publisher base of 25,000 who are monetizing their sites with them.

  • Model: CPA, CPI, CPL, CPC, CPM
  • Minimum traffic: None

20. ClickAdu

clickadu

ClickAdu is a digital advertising network to maximize the revenue for publishers. They serve over 2.5 billion impressions daily with an active base of 2000 publishers and 15,000 campaigns. In addition, the ad network offers high CPMs based in more than 240 countries with the assurance of a 100% ad fill rate.

The most common ad formats they offer are pop-up ads, video, and pre-roll ads. Above all, the ad network is soon going to serve display banner ads also which could deliver a decent CPM-based model for publishers.

  • Model: CPM
  • Minimum traffic: None

21. HillTopAds

HillTopAds is a great ad network for publishers running medium- or high-traffic websites. They are popular for their anti-ad blocker technology to help publishers save the revenue often lost due to ad blockers deployed by users.

Their modern yet simple interface is easy for both intermediate and experienced publishers. And, the ad network allows publishers to submit more than one website for monetization. 

  • Model: CPA, CPM, CPC
  • Minimum traffic: None

22. EMX

EMX ad network

EMX, formerly called bRealTime, is an ad network that caters to both publishers and advertisers. But, what separates EMX from other ad networks is that it offers fixed CPM pricing units.

The network is able to monetize publisher inventory across all geographies, especially helping the publishers who focus on traffic from multiple geographies apart from only tier-1 locations like US, UK, Canada, etc. Their Biddr Connect feature helps publishers get advertisers’ demand from a global audience.

  • Model: CPM
  • Minimum traffic: 30,000 unique users per month

Conclusion

The choice is wide when it comes to ad networks, which means that every publisher can find their ideal solution. Publishers need to take into consideration their requirements and then make a decision regarding an ad network, or an assortment of ad networks. 

This list has solutions for all kinds of publishers, whether they are small-sized, large-sized, or in need of simple services. The right ad network can help publishers monetize their websites efficiently. We advise them to go through trials for some options before setting on to an ad network.