SmartyAds Review Factsheet:

  • Founded in: 2013
  • Supported model: CPM
  • Payment method: Paypal, Skrill, Payoneer 
  • Minimum payment threshold: $50 
  • Supported language: English 
  • Reporting: Statistics are updated hourly
  • Live publishers: 25,000+ in-app and website partners 
  • Minimum traffic: None
  • Website:
  • Employee count: 300 

SmartyAds Overview:

SmartyAds is a CPM advertising network serving ads worldwide. It is an award-winning, leading omnichannel ad tech platform that streamlines the process of real-time advertising campaign management, inventory purchasing, and ROI generation on all screens and platforms. 

SmartyAds SSP offers revenue generation opportunities for app developers and web publishers that wish to maximize their ad revenues. The ad tech platform provides users with necessary tools for monetization management and effective inventory allocation.

SmartyAds DSP combines programmatic advertising approaches and direct-media buying on the platform to ensure cross-channel message delivery, media buying workflow, and protect impressions from all types of frauds. 

SmartyAds Review: Key Features

Let’s take a look at SmartyAds’ different features:

Omnichannel presence: SmartyAds has 25K+ in-app, global desktop, and mobile web partners that deliver traffic across verticals and channels. With SmartyAds, you can start retargeting campaigns on different screens to convert visitors into customers. 

Brand protection: In-house safety tools, protected media, and forensiq ensures a safe environment and 99% viewability. 

Run A/B experiments: Test different types of creatives, run multiple ad campaigns with A/B testing, and track conversions to score higher ROI. 

Monitor performance: Marketers get access to data-driven reports of impressions, ad spends, conversions, and other real-time metrics.

Transparency: SmartyAds SSP assures guaranteed full transparency to publishers at all levels. Publishers can sell their ad space to premium buyers and monetize unsold inventory to enjoy competitive pricing. 

Payment: SmartyAds’ publishers can withdraw earnings obtained during the 60 days period after each month. The minimum limit of payment for publishers is $50. 

The payment is counted for the total number of actual impressions served on the publisher’s inventory and approved by SmartyAds. 

Other features: 

  • 100% automated campaign optimization
  • Top tier traffic countries – United States, United Kingdom, Canada, India etc
  • Global RTB Reach
  • RTB, Direct Deals, PMP
  • Self-serve and managed-serve DSP
  • In-app traffic from top-rated apps

Also Read:

1. Sovrn Review: Factsheet, Overview, Pros and Cons

2. Popcash Review: Factsheet, Overview, Payment, Pros, and Cons

SmartyAds Types:

SmartyAds is a good solution for developers or owners willing to monetize their website. The ad network offers various ad types including:

  • Digital Ad Formats: 

Smartyads has a wide range of static, video, and animated ad creatives that helps marketers to reach and convert their audiences and drive higher ROIs. You can choose from the best performing digital ad formats to deliver captivating ad experience across mobile, desktop, and tablet.

Smartyads mobile advertising solution brings better yields and elevates your ROI. Marketers can choose among a variety of ad formats including the rich media ads, natie ads, mobile video, rewarded ads, and interstitial ads. The platform offers CPM-based mobile ad monetisation.

Unlike the traditional ads, native advertising is known to capture audience attention and result in better viewability. This content rich ad-format not is meant to make advertising more impactful. Native ads not only complement the design of your website but also bring substantially better ROI. 

The video ads let your creatives reach their full potential and helps publishers achieve higher fill-rate, user engagement, and CPM. Smartyads has multiple video traffic partners and video publishers (InMobi, PubNative, AdColony, Mobfox) to ensure faster conversions. 

  • Display Advertising:

Smartyads display advertising solutions are designed to provide maximum profit for both publishers and advertisers. The ad tech platform delivers display ads that provide higher revenue, better reach, engagement optimization, and future insights.

Also Read:

1. Review: Factsheet, Overview, Pros and Cons

2. Revcontent Review: Factsheet, Features, Pros, and Cons

Advantages of SmartyAds: 

  1. Advanced mobile ad capabilities: 

SmartyAds’ flexible advertising solution works seamlessly in a mobile environment. It supports multiple mobile ad formats (mobile rich media, playable, rewarded, in-app ads, video and interstitial mobile, mobile game ads, etc) and helps marketers deliver relevant ads without interfering user experience.

  1. Higher CPM:

With SmartyAds, publishers can determine their inventory pricing and calculate the ideal value for every unique impression. This helps Increase fill rates and generate higher CPM. 

  1. Header Bidding integration: 

Publishers can drive more revenue through header bidding integration. This helps them access additional sources of demand, uncover real value of each impression, and gain greater exposure. 

  1. High-volume preferred deals:

SmartyAds provides publishers unlimited access to a wide range of demand sources for closing beneficial deals. This allows publishers to set-up their own ad-related requirement, receive higher incomes, and have more control over the price per impression. 

  1. Advanced video ad capabilities 

SmartyAds offers video SSP to help publishers monetize their video inventory. You can choose the best-performing ads and innovative formats that would fit on any device. In short, publishers can drive incredible revenues on their premium ad spaces with minimum efforts. 

Also Read:

Adsterra Review: Factsheet, Overview, Payment, Pros, and Cons

Taboola Review: Factsheet, Features, Pros, and Cons

Disadvantages of SmartyAds

  1. No option for CPA campaigns: 

As of now, SmartyAds doesn’t have an option for CPA campaigns, which somewhat restricts the ROI for publishers. 

  1. Limited support:

SmartyAds is yet to strengthen their support teams to enable faster response to customer complaints.  

Also Read:

1. Outbrain Review: Factsheet, Solutions, Pros, and Cons

2. Infolinks Review: Factsheet, Overview, Pros, and Cons

How to get started:

Monetization with SmartyAds is simple. Publishers need to sign up and create an account on SmartyAds SSP to start leveraging revenue opportunities. Usually, SmartyAds takes upto 24 hours to review and approve a website. 

Once your website is approved, SmartyAds will send you a code, which you’ve to implement on your website to serve ads to the users. 


SmartyAds offers a solid monetization opportunity with an advanced SSP technology. It actively uses different types of programmatic monetization methods, header bidding, RTB, and direct programmatic deals. The SmartyAds interface is easy to use and what you get inside is powerful enough to help you hit your revenue goals. 

AdPushup vs SmartyAds review table

Managed Demand. Adblock Recovery. Greater Revenue.

AdPushup is a full-stack ad revenue optimization platform for publishers. The features include ad layout optimization, header bidding implementation, automated A/B testing, and adblock recovery.

The ad ops team at AdPushup takes care of all the heavy lifting of tasks related to operations and inventory management. Additionally, they have demand-partnership with top-tier ad networks and exchanges such as Google AdX, AppNexus, Rubicon, and OpenX, among others.

AdPushup is a Google Certified Publishing Partner and trusted by 300+ publishers including CNET, Deccan Chronicle, NDTV, and more.

On an average, AdPushup offers a 40% revenue uplift for their publishing partners.

Get on a call with AdPushup to understand the potential of your inventory.

FeaturesAdPushupSmarty Ads
Google Certified Publishing Partner✔️
Net-45 Payments✔️
AdBlock Monetization (Pro-user & ad reinsertion technology)✔️
Automated Layout Optimization With ML✔️
Advanced Solutions (control over HB auctions, bid caching, unified bidding module)✔️
Adrefresh Solution✔️
Dedicated Account Manager✔️✔️
Advanced Unified Reporting (9 dimensions and 8 filters)✔️
Faster Page Load Time✔️✔️
AdPushup vs SmartyAds review

Frequently Asked Questions:

  • What is SmartyAds SSP?
  • SmartyAds SSP is a supply-side platform offering revenue generation opportunities for app developers and web publishers that wish to maximize their ad revenues. 

  • What is SmartyAds DSP?
  • martyAds DSP is a demand-side platform made to provide advertisers and media buyers with a multi-channel programmatic suite to run their ad campaigns.

  • What does DSP and SSP stand for?
  • A supply-side platform (SSP) is an AdTech platform used for managing the distribution and supply of ad units or inventories. 
    A demand-side platform (DSP) is an AdTech platform that allows advertisers to buy inventory (aka ad unit) from publishers on an impression-by-impression basis.


    Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.

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