For a long time, the ad tech industry relied heavily on third-party data for targeting ads. Users, however, had no idea how their personal data was being used, who had…
Chrome is set to start blocking intrusive ads in short-form videos from August 5th, 2020. Google will be implementing this update in accordance with the Better Ads Standards. Improving user…
27% internet users across the globe block ads. Out of which, 48% do so to avoid seeing irrelevant and intrusive ads. To solve this problem, Acceptable Ads reaches internet users…
US news publishers have lost $2.8 billion to keyword blacklisting in 2019. For UK news and magazine publishers, the loss figure is £170 million. Ad blocking has cost US approximately…