You notice a sudden ad revenue drop. It’s like users don’t even exist. Strange? Is it a bug? It could be. But another possibility is “shadow-traffic.” If you’re wondering about…
Consumers are not interested in ads. They want uninterrupted experiences. The fact that there are 225 million consumers who are active users of ad block[ers] tells you that they’re saying:…
As the death of the third-party cookies is approaching, Google is pitching its Privacy Sandbox as the alternative. The rise of first-party data has introduced hot topics like privacy sandbox,…
Ad blockers created a lot of problems when their use started gaining traction after 2002. However, today, we have solutions that can help deal with ad blockers and give publishers…