For a long time, publishers had been oblivious of shadow blocklists and how they can temporarily terminate programmatic buying on your website.  Even now, it’s not a well-known term but…

For a long time, the ad tech industry relied heavily on third-party data for targeting ads. Users, however, had no idea how their personal data was being used, who had…

Adblock usage is decimating publisher income globally, leaving them scrambling to recover their lost adblock revenue. This effort typically takes two forms—ad walls and paid subscriptions. There’s a renewed interest among…

Chrome is set to start blocking intrusive ads in short-form videos from August 5th, 2020. Google will be implementing this update in accordance with the Better Ads Standards.  Improving user…