You notice a sudden ad revenue drop. It’s like users don’t even exist. Strange? Is it a bug? It could be.  But another possibility is “Shadow Traffic.”  If you’re wondering…

Consumers are not interested in ads. They want uninterrupted experiences. The fact that there are 225 million consumers who are active users of ad block[ers] tells you that they’re saying:…

As the death of the third-party cookies is approaching, Google is pitching its Privacy Sandbox as the alternative.  The rise of first-party data has introduced hot topics like privacy sandbox,…

Ad blockers created a lot of problems when their use started gaining traction after 2002. However, today, we have solutions that can help deal with ad blockers and give publishers…