Users install ad blockers for a number of reasons. Some do it because they find ads annoying or intrusive while others want to safeguard their privacy and security. Publishers see…

Google has always been committed to promoting better advertising experience on the web. Back in 2016, Chrome banned Adobe Flash-based ads “to enhance the browsing experience for more people on…

The most popular web browser—Google Chrome is now onboard with the Coalition for Better Ads to eradicate annoying ad types. In February 2018, Google aired an update on blocking intrusive…

Lately, ad tech has been focusing a lot on ad experience, including ongoing industry debates how to advertise without damaging user experience. Everyone knows that bad ad experiences leads to…

Adblocking continues to grow globally. According to Statista, the use of ad blocker increased by 24.4%  between 2014 and 2018 in US alone. Users install adblockers to remove ads from…