Price floors have been an important concept in the ad tech industry even before real-time bidding emerged. By setting a price floor, publishers can define the quantitative value of their…

Today, the ad tech industry is brimming with various solutions to increase revenue for both publishers and advertisers. Ad refresh, one such solution, is considered advantageous by a lot of…

Header bidding as a solution has been a game-changer for publishers and for the ad tech industry. As opposed to the previously used waterfall method, header bidding allows publishers to…

Some time back, we wrote about the shared principles of the programmatic marketplace. One of these (and probably the most important) was Transparency. To understand this better, think of the…