The emergence of ad blockers in the early days of digital advertising made things difficult for publishers and advertisers who relied on tracking users for monetizing websites and building brand…

Regardless of the fact that 2020 had some unprecedented developments, AdPushup landed firmly on its feet and seems to be moving on an upward trajectory still. 2021 started off great…

2020 was probably not the year for sports publishers as COVID-19 caused a massive, worldwide shutdown of any sports activities.  For several months, sports publishers faced a tough time trying…

With the advent of programmatic advertising, technical complexities in the ad tech industry have also increased. This is not to say that the scenario was simpler before. But, it can…