AdPushup was born in 2014 with a simple idea: While A/B testing was becoming popular, no one was using it to optimize publisher-side ad layouts. Our founders built and launched a prototype to get proof-of-concept, which resulted in double-digit revenue growth for our first website. Since then, we’ve garnered top media mentions, raised multiple rounds of funding, and expanded to being a one-stop revenue optimization platform for web publishers. In addition to being a Google NPM AdX Partner, we’re a Microsoft Ventures backed startup, and winner of the NASSCOM Emerge 50 award. Today, we serve and optimize over 2 billion monthly ad impressions for our 300+ publishing partners.
AdPushup Launches A/B Testing Solution For AdSense Publishers [MarketingLand]
Ad revenue optimization start-up AdPushup has launched an A/B testing tool for publishers, including AdSense.Read more
AdPushup Raises $632,000 for its Banner Ad A/B Testing Platform [TechCrunch]
AdPushup, which provides A/B testing that integrates with ad networks, has raised $632,000 in its angel round.Read more
Read How We Built Our Office
When we built our office in New Delhi after our seed funding, we posted a detailed account of the process online. Right from the choice of the location to which motivational posters we’ve put up on our walls.
Why we did this? Because no one else does. If someone before us had, then that information and experience would have been immensely helpful to us. It would have at least given us a heads up on what to expect and which areas to tread carefully or pay special attention to.