AdPushup was born in 2014 with a simple idea: While A/B testing was becoming popular, no one was using it to optimize publisher-side ad layouts. Our founders built and launched a prototype to get proof-of-concept, which resulted in double-digit revenue growth for our first website.
Since then, we’ve garnered top media mentions, raised multiple rounds of funding, and expanded our range of products and solutions to become a one-stop revenue optimization platform for web publishers.
AdPushup is a Microsoft Ventures backed startup, member of the IAB and TAG, and winner of the NASSCOM Emerge 50 award. Today, we serve and optimize over 4 billion monthly ad impressions for the 300+ publishing partners in our network.
Digiday: The incredible revival of auto-refreshing ads
Historically, media observers called out the use of auto-refreshing ads as a bad practice, something geared to the short term and rather mercenary. But this view is changing.Read more
YourStory: How this adtech startup notched up $10M revenue run-rate
While Google/FB take a lion's share of digital advertising, publishers suffer because display advertising is broken with inefficient client-side auctions in and rampant banner blindness.Read more
ExchangeWire: AdPushup joins IAB, world’s largest ad trade association
The move comes on the heels of significant business growth in the US, Europe, and India, with over 100 new publishers added to the network and 1200% YoY revenue growth.Read more
BusinessInsider: Microsoft Accelerator backed AdPushup raises Series A funding
US based ad tech startup, AdPushup, has secured an undisclosed amount of financing as part of its Series A round, led by Geniee, Inc., whose major shareholder is Softbank Group.Read more
TechCrunch: AdPushup raises $632,000 for its banner ad A/B testing platform
AdPushup’s A/B testing platform allows web publishers and bloggers to create and test different ad placements, sizes, and types to see which ones make the most revenue.Read more
MarketingLand: AdPushup launches A/B testing solution for AdSense publishers
The tool optimizes publishers’ ad layouts across devices to increase viewability and CTR without hurting UX, and syncs to ad networks like AdSense for testing ad placements.Read more