AdPushup was born in 2014 with a simple idea: While A/B testing was becoming popular, no one was using it to optimize publisher-side ad layouts. Our founders built and launched a prototype to get proof-of-concept, which resulted in double-digit revenue growth for our first website. Since then, we’ve garnered top media mentions, raised multiple rounds of funding, and expanded to being a one-stop revenue optimization platform for web publishers. In addition to being a Google NPM AdX Partner, we’re a Microsoft Ventures backed startup, and winner of the NASSCOM Emerge 50 award. Today, we serve and optimize over 2 billion monthly ad impressions for our 300+ publishing partners.
AdPushup Joins IAB, World’s Largest Ad Trade Association [ExchangeWire]
AdPushup will contribute its expertise in A/B testing, header bidding, and ad delivery optimisation to the committees, councils, and working groups of IAB.Read more
AdPushup Recognized as Finalist for 2019 Microsoft Partner of the Year [PRWeb]
The Media & Communications category distinguishes a partner who has excelled in offering breakthrough solutions in media using the Microsoft tech stack.Read more
AdPushup Raises Series A Funding from Japan’s Geniee, Inc [Business Insider]
AdPushup has secured an undisclosed amount of funding as its Series A round led by Geniee, Inc., with participation from Purvi Capital and existing investors.Read more
AdPushup Launches A/B Testing Solution For AdSense Publishers [MarketingLand]
The automated tool optimizes publishers’ ad layouts across multiple devices to increase viewability and click-through rates without hurting user experience.Read more
AdPushup Raises $632,000 for its Banner Ad A/B Testing Platform [TechCrunch]
AdPushup, which provides automated A/B testing and integrates with publishers’ existing ad networks including AdSense, has raised $632,000 in its angel round.Read more
Read How We Built Our Office
When we built our office in New Delhi after our seed funding, we posted a detailed account of the process online. Right from the choice of the location to which motivational posters we’ve put up on our walls.
Why we did this? Because no one else does. If someone before us had, then that information and experience would have been immensely helpful to us. It would have at least given us a heads up on what to expect and which areas to tread carefully or pay special attention to.