Header Bidding Solution - Get the right ad, every time

Our header bidding solution enables publishers to open up their ad inventory for bidding by multiple demand partners in real-time. But that's just the start, and we've built multiple optimization features using machine learning into our header bidding engine to maximize yield. Apart from building and integrating the Header Bidding solution for your site, we also provide you with a managed service that comes with a 24/7 AdOps support. Our Header Bidding Platform ensures publishers get the highest bids for any ad inventory and increase their overall yield.

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Header Bidding

Key Publisher Challenges

Low Ad Yield

Under the previously prevailing "waterfall setup" of ad serving, publishers worked with networks that offered them the highest rates first before pushing the inventory to those who offered lower rates until every impression was monetized. Pushing the ad inventory around this way is not optimal, as it leads to increased latency and missed revenue opportunities.

Lack of Transparency

With typical RTB-based programmatic setups, publishers are in the dark about bid-level data. Also, ad networks often have a conflict of interest when they have their own advertisers to please, along with third-party relations. So, you have to rely on the data that the network provides. As such, it becomes difficult to verify the growth in your ad revenue or track impression-level yield.

Inefficient Header Bidding Setups

Most existing publishers who use header bidding either have vanilla Prebid setups or use header bidding wrappers provided by ad networks, both of which lack key features such as dynamic demand partner selection, smart timeout management, multi-ad size support, protection against bid manipulation, and along with lacking the access to demand from top-tier partners.

Get Access to 30+ ad networks. Enable server-side header bidding.

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Header Bidding

Header Bidding Solution Key Advantages

Automatic Demand Partner Selection

The number of demand partners (and which partners) in an auction can greatly impact the yield—too many partners can slow the process and too few kills bid competition. Our engine automatically selects the optimal number of partners for each transaction. Our Header Bidding Wrapper also allows geo-specific as well as device-specific bidder selection for better performance.

Smart Timeout Management

Timeouts are used to set an upper limit for how long the setup will wait for bids from each demand partner before closing the auction. We test and fine-tune timeout settings to find the sweet spot between maximizing yield and reducing latency.

Bring Your Own Demand

We understand that publishers may already be working with some header bidding demand partners that they may not want to abandon. Our header bidding solution allows you to onboard them and have them compete with our premium demand sources—a win-win for both.

Pipeline Optimization

Experience granular control over header bidding auctions by selectively enabling and disabling bidders by ad unit, location, device, and time of the day to ensure maximum yield without compromising on page vitals and browser resources. Our Header Bidding Platform guarantees publishers optimal deal performance.

Bid Monitoring & Discrepancy Resolution

Our header bidding system monitors and records all bids made by buyers, which can be reviewed by the publishers as well. In case of any mismatch between recorded bids and final yield, we have a discrepancy resolution process in place.

Multi-adsize Support

Our header bidding solution considers bids for all the ad unit sizes that can fit within the ad container that is being bid on. This creates a wider pool of bids and helps maximize the revenue for every single ad impression.

Experience Faster Ads, Better Monetization, with Smart + Managed Header Bidding

Our Header Bidding platform records bid-level transaction data on the client-side, so that you’re protected against post-auction bid adjustment by demand partners.

Increase Bid Pressure

Since header bidding allows multiple demand partners to bid simultaneously in real-time, it elevates the bid pressure on the inventory, ultimately resulting in higher revenue potential for publishers..

Better User Experience

Although client-side header bidding is typically known to increasing latency, our automated timeouts and demand partner selection ensure efficient auctions that lead to faster loading ads.

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Our customers love AdPushup

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"Our experience of working with AdPushup has been really nice. From the approach of the nonintrusive pitch of the idea to integration, the responsiveness of AP's team, as well as delivering results."

— Mato Barišić Programmatic Operations Manager
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"We were looking to optimize our revenues from existing setup and we've used AdPushup for services like to run bottom sticky ads on our website and performance was good hence we planned to explore more opportunities with AdPushup."

— Sanket Vora Sr. Ad Operations Manager

Why choose AdPushup’s Header Bidding Solution?

Our header bidding wrapper solution has enabled publishers to open up their ad inventory for bidding by multiple demand partners in real-time.

Robust Analytics & Bid-Level Reporting

We offer detailed metrics concerning your header bidding setup, partner-level performance, and granular auction data. This can help you gain insights into the usage of header bidding and its impact on user experience. Furthermore, we can transmit your data to third-party analytics services, such as Google Analytics.

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Auction Refinement With The Hyper Optimizer

With this capability, we enable you to create simple rules and take actions to manage bidder involvement and bid quality in auctions. You can now achieve optimal operating conditions within your header bidding set-up and improve revenue. The implementation of the Hyper Optimizer is set to transform header bidding.

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Why Choose AdPushup

AdPushup is Easy to Use

We designed our product to enable the average publisher to take control of their ad stack. You don’t need a technical background to work with us or take advantage of our platform.

Easy setup

No coding required

Dedicated account managers

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AdPushup delivered a 50% ad revenue uplift for Pinkvilla

Pinkvilla specializes in Entertainment, Fashion, and Lifestyle articles founded in 2007. By operating in India and USA, Pinkvilla is one source for Bollywood news & gossip, Bollywood movies, Bollywood fashion, and TV news.

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Learn more about Header Bidding

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Header Bidding Guide: From basics to advanced setup
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Webinar: Which Header Bidding wrapper is right for you?
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Guide: How to choose a Header Bidding Wrapper

Let’s Get Started

Over the years, we have helped more than 300 web publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on user experience. If you want to learn how our technology can do the same for you, go ahead and request a free demo.

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