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Under the previously prevailing "waterfall setup" of ad serving, publishers worked with networks that offered them the highest rates first before pushing the inventory to those who offered lower rates until every impression was monetized. Pushing the ad inventory around this way is not optimal, as it leads to increased latency and missed revenue opportunities.
With typical RTB-based programmatic setups, publishers are in the dark about bid-level data. Also, ad networks often have a conflict of interest when they have their own advertisers to please, along with third-party relations. So, you have to rely on the data that the network provides. As such, it becomes difficult to verify the growth in your ad revenue or track impression-level yield.
Most existing publishers who use header bidding either have vanilla Prebid setups or use header bidding wrappers provided by ad networks, both of which lack key features such as dynamic demand partner selection, smart timeout management, multi-ad size support, protection against bid manipulation, and along with lacking the access to demand from top-tier partners.
The number of demand partners (and which partners) in an auction can greatly impact the yield—too many partners can slow the process and too few kills bid competition. Our engine automatically selects the optimal number of partners for each transaction. Our Header Bidding Wrapper also allows geo-specific as well as device-specific bidder selection for better performance.
Timeouts are used to set an upper limit for how long the setup will wait for bids from each demand partner before closing the auction. We test and fine-tune timeout settings to find the sweet spot between maximizing yield and reducing latency.
We understand that publishers may already be working with some header bidding demand partners that they may not want to abandon. Our header bidding solution allows you to onboard them and have them compete with our premium demand sources—a win-win for both.
Experience granular control over header bidding auctions by selectively enabling and disabling bidders by ad unit, location, device, and time of the day to ensure maximum yield without compromising on page vitals and browser resources. Our Header Bidding Platform guarantees publishers optimal deal performance.
Our header bidding system monitors and records all bids made by buyers, which can be reviewed by the publishers as well. In case of any mismatch between recorded bids and final yield, we have a discrepancy resolution process in place.
Our header bidding solution considers bids for all the ad unit sizes that can fit within the ad container that is being bid on. This creates a wider pool of bids and helps maximize the revenue for every single ad impression.
Our Header Bidding platform records bid-level transaction data on the client-side, so that you’re protected against post-auction bid adjustment by demand partners.
Since header bidding allows multiple demand partners to bid simultaneously in real-time, it elevates the bid pressure on the inventory, ultimately resulting in higher revenue potential for publishers..
Although client-side header bidding is typically known to increasing latency, our automated timeouts and demand partner selection ensure efficient auctions that lead to faster loading ads.
Our header bidding wrapper solution has enabled publishers to open up their ad inventory for bidding by multiple demand partners in real-time.
We offer detailed metrics concerning your header bidding setup, partner-level performance, and granular auction data. This can help you gain insights into the usage of header bidding and its impact on user experience. Furthermore, we can transmit your data to third-party analytics services, such as Google Analytics.
With this capability, we enable you to create simple rules and take actions to manage bidder involvement and bid quality in auctions. You can now achieve optimal operating conditions within your header bidding set-up and improve revenue. The implementation of the Hyper Optimizer is set to transform header bidding.
We designed our product to enable the average publisher to take control of their ad stack. You don’t need a technical background to work with us or take advantage of our platform.
No coding required
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