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Publishers send out bid requests and multiple bidders bid simultaneously on the auction page. This reduces page speed and affects user experience.
Most header bidding offerings operate like black-box solutions. They do not let publishers access key analytical metrics required to assess and improve auctions.
The lack of awareness and effective analytical capabilities result in header bidding auctions continuing with existing inefficiencies. This leads to lower publisher revenue.
Access various bid-related metrics such as geographies, devices, response times, win percentages and many more. With data-backed insights, you can now find greater assurance from your header bidding set-up.
Use these analytical details to analyze bidder performance and make key decisions to optimize auctions and resulting revenue.
Find out the average time taken by bidders to respond to a bid request, for the selected date ranges.
Find out how often various bidders bid in the auctions.
Avail device-wise reports and determine the top-performing devices for the ads being served.
Access average winning eCPMs per day for selected date ranges.
Find out how often each participating bidder wins across auctions.
Access bid landscape charts with eCPMs buckets of 1 cent and 5 cents.
Avail country-wise reports to understand which all countries the bids are coming from.
Find out average bid eCPMs per day for the selected date ranges.
Find out the winning bid-rates for bidders participating in the header bidding auctions.
Access reports that display splits within the performance of different Header Bidding partners.
Leverage granular details from auctions, to create rules and take bidder-specific actions with the Hyper Optimizer. With better managed bidders and eliminated efficiencies, optimize bid quality and resulting revenues.
We designed our product to enable the average publisher to take control of their ad stack. You don’t need a technical background to work with us or take advantage of our platform.
No coding required
Dedicated account managers
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