Publishers send out bid requests and multiple bidders bid simultaneously on the auction page. This reduces page speed and affects user experience.
Lack of Transparency
Most header bidding offerings operate like black-box solutions. They do not let publishers access key analytical metrics required to assess and improve auctions.
Inefficiencies affecting revenues
The lack of awareness and effective analytical capabilities result in header bidding auctions continuing with existing inefficiencies. This leads to lower publisher revenue.
Leverage Advanced Analytics to Refine Auction Transparency and Outcomes
Access various bid-related metrics such as geographies, devices, response times, win percentages and many more. With data-backed insights, you can now find greater assurance from your header bidding set-up.
Use these analytical details to analyze bidder performance and make key decisions to optimize auctions and resulting revenue.
Average Response Time
Find out the average time taken by bidders to respond to a bid request, for the selected date ranges.
Find out how often various bidders bid in the auctions.
Reports for Top Devices
Avail device-wise reports and determine the top-performing devices for the ads being served.
Average Winning eCPM Reports
Access average winning eCPMs per day for selected date ranges.
Overall Win-Rate Reports
Find out how often each participating bidder wins across auctions.
Access bid landscape charts with eCPMs buckets of 1 cent and 5 cents.
Reports for Top Countries
Avail country-wise reports to understand which all countries the bids are coming from.
Average eCPM Reports
Find out average bid eCPMs per day for the selected date ranges.
Header Bidding Win-Rate Reports
Find out the winning bid-rates for bidders participating in the header bidding auctions.
Demand Partner Performance Reports
Access reports that display splits within the performance of different Header Bidding partners.
Using Analytical Insights, Take Effective Actions with the Hyper Optimizer
Leverage granular details from auctions, to create rules and take bidder-specific actions with the Hyper Optimizer. With better managed bidders and eliminated efficiencies, optimize bid quality and resulting revenues.
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