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Strict restrictions on ad-formats combined with poor ad layouts can diminish eCPM by up to 80% for publisher's AMP inventory.
To function optimally, all AMP ad codes must be validated by AMP - adding additional layers of complexity for publishers.
Since AMP is hosted on third-party servers, setting up reporting is complicated and often riddled with reporting discrepancies.
Powered by AdPushup's layout optimization technology, our AMP Ads deliver a much superior UX, leading to a direct increase in CTRs.
Almost instantaneous loading combined with our ActiveView Ad Refresh delivers significantly higher viewable impressions.
AdPushup’s S2S Bidding Tool removes the 5 bidder limit set by AMP’s Real-Time Config (RTC). Plus, get access to dozens of more demand partners through EBDA, Google's own server-side bidding.
Our Demand Partners:
AdPushup is a Google Certified Publishing Partner (GCPP) as well as one of the handful officially recognized AMP RTC Vendor.
We support AMP-optimized innovative formats - such as sticky ads - that can deliver upto 70% higher eCPM than standard AMP ads.
Our dashboard comes with comprehensive reporting and analytics suite, which is unified for both AMP and non-AMP ad tracking.
30+ ad networks, even on AMP with the ability to refresh translates to high CPMs for your AMP inventory.
By setting up an RTC solution to enable header bidding, tapping into the demand pool of our partners, and optimizing ad placements using A/B layout testing, a media publisher experienced:
✔ Higher average eCPM
✔ More viewable impressions
✔ Increased click-through rates
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Pinkvilla specializes in Entertainment, Fashion, and Lifestyle articles founded in 2007. By operating in India and USA, Pinkvilla is one source for Bollywood news & gossip, Bollywood movies, Bollywood fashion, and TV news.
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