Low Page Revenues
Strict restrictions on ad-formats combined with poor ad layouts can diminish eCPM by up to 80% for publisher's AMP inventory.
To function optimally, all AMP ad codes must be validated by AMP - adding additional layers of complexity for publishers.
Poor Performance Tracking
Since AMP is hosted on third-party servers, setting up reporting is complicated and often riddled with reporting discrepancies.
Lighter Ads, Faster Delivery, Higher Revenue
Powered by AdPushup's layout optimization technology, our AMP Ads deliver a much superior UX, leading to a direct increase in CTRs.
Almost instantaneous loading combined with our ActiveView Ad Refresh delivers significantly higher viewable impressions.
"AdPushup has been a reliable partner and their enterprise solution works like charm especially the support."
- Amit Qazi, Programmatic and Ad Operations Head
Unlimited Demand with Server-side Bidding
AdPushup’s S2S Bidding Tool removes the 5 bidder limit set by AMP’s Real-Time Config (RTC). Plus, get access to dozens of more demand partners through EBDA, Google's own server-side bidding.
Our Demand Partners:
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AdPushup is a Google Certified Publishing Partner (GCPP) as well as one of the handful officially recognized AMP RTC Vendor.
High Yield Ad Formats
We support AMP-optimized innovative formats - such as sticky ads - that can deliver upto 70% higher eCPM than standard AMP ads.
Our dashboard comes with comprehensive reporting and analytics suite, which is unified for both AMP and non-AMP ad tracking.
We are a value first organization. We ensure you have the most optimal AMP implementation with lifetime technical support.
AdPushup’s AMP Ad Solution Increased Revenue of a Media Publisher by 202%
By setting up an RTC solution to enable header bidding, tapping into the demand pool of our partners, and optimizing ad placements using A/B layout testing, a media publisher experienced:
✔ Higher average eCPM
✔ More viewable impressions
✔ Increased click-through rates
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AdPushup delivered a 50% ad revenue uplift for Pinkvilla
Pinkvilla specializes in Entertainment, Fashion, and Lifestyle articles founded in 2007. By operating in India and USA, Pinkvilla is one source for Bollywood news & gossip, Bollywood movies, Bollywood fashion, and TV news.
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