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The Hyper Optimizer
- Manage bidders effectively
- Eliminate auction inefficiencies
- Improve your revenue
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Key Publisher Challenges
SLOW PAGE LOADs
There are instances when excessive bidders bid on auction pages. This reduces page speed and affects user experience.
Lack of Transparency
Several black-box solutions display only a top layer of information without detailing out the critical data within auctions.
lOW AD REVENUES
Existing inefficiencies in header bidding set-ups and growing count of bidding partners, eventually lead to low ad revenues.
Experience Efficient Auctions and Better Monetization
The Hyper Optimizer is a tool to help you achieve beneficial auctions. You can create simple rules and take bidder-specific actions. Such management of bidders optimizes header bidding auctions and helps to improve revenues.
You can establish optimal operating conditions based on the right knowledge of your header bidding set-up, and enjoy greater overall control.
Product Capability
Prioritizing Bidders
You can send requests to high-value bidders, allowing them more time, to receive desirable bids.
Changing Refresh Timeout
You can alter refresh timeouts, allowing more time for bidders to garner higher bids, without any disruption to user experience.
Selecting Bidders
You can select bidders on the basis of geographies, time, and devices, instead of running all bidders in all auctions.
Switching Between Server-Side & Client-Side Bidding
You can effectively leverage client-side bidding overcoming server-side bidding challenges, to achieve better page performance, and revenue.
Changing Initial Timeouts
High timeouts slow down ad delivery. Leveraging response time analytics of different segments, you can reduce timeouts.
Concluding Auctions
You can conclude auctions, even before the defined timeouts, if top bidders have returned bids.
Leverage Advanced Reporting with Header Bidding Analytics
Access granular, real-time auction data with header bidding analytics. Use this information and take informed bidder-specific decisions, to refine auctions and improve revenue.
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AdPushup is Easy to Use
We designed our product to enable the average publisher to take control of their ad stack. You don’t need a technical background to work with us or take advantage of our platform.
Easy setup
No coding required
Dedicated account managers
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Over the years, we have helped more than 300 web publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on user experience. If you want to learn how our technology can do the same for you, go ahead and request a free demo.
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