In real-life auctions, the seller sets a starting bid on the item that is being auctioned. Given enough buyers, the…
Header bidding is the go-to monetization solution for most publishers with decent traffic on their sites. After the waterfall method,…
The Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager that can dynamically build ad requests.…
Google has always strived to create ad platforms where sellers and buyers can do business without getting bogged down by…
Google recently made changes to Ad Manager for running unified auctions and switched to the first-price auction model. With unified…