Discover 7 quick facts about Exchange Bidding in Dynamic Allocation (EBDA), the programmatic advertising method that maximizes revenue by allowing ad exchanges to compete in real-time auctions. Also commonly known…
Discover why Google made the shift to first price auction from a second-price auction model. Gain insights into the reasons behind this decision and its impact on publishers and advertisers.…
The one-size-fits-all approach to advertising never cuts it. Your ability to create user-friendly ads depends on how well you experiment with different formats, size, color combinations, and placements. Your ads may…
Are you looking to optimize your online advertising strategy and maximize your revenue potential? Look no further than Google Ad Manager Account, a powerful platform that offers a comprehensive suite…
If you’re monetizing your inventories through Google Ad Manager, you’ve probably heard people talking about “multi-format ads”. The promise of multi-format ads is to deliver multiple ad types within minutes…