Unified pricing is part of Ad Manager’s transition to the first-price auction. With the second-price auction model shifting to first-price,…
Last year, Google rebranded DoubleClick for Publishers and DoubleClick Ad Exchange to streamline ad delivery and monetization into a single…
Google penalties are not a new concept for publishers. Most publishers have their own stories about getting struck down with…
Ad Manager is the most widely used ad server in the world. With more than 50% market share and native…
DFP can be a bit tricky to get started for publishers. It requires not just technical know-how but also the…