The one-size-fits-all approach to advertising never cuts it. Your ability to create user-friendly ads depends on how well you experiment with different formats, size, color combinations, and placements. Your ads…
Google has recently launched the beta version of Multiplex ads. Platforms like Taboola, Revcontent, and Outbrain have gained significant traction in the ad tech industry in recent years. A valid…
In July 2021, Google will replace its Scaled Partner Management (SPM) offering with Multiple Customer Management (MCM). The ad tech industry is a volatile space and subject to constant changes.…
Google Ad Manager (GAM) is a complete platform to organize and deliver ads on web, mobile, and app inventory. It combines the resources from DoubleClick for Publishers (DFP) and DoubleClick…