Google recently launched web interstitial ads for both desktop and mobile. This is a significant opportunity for publishers to earn additional revenue. As of now, the ad format can be…

Macros, as developers would know, are a small sequence of characters that expand into a big block of code. The character sequences or strings invoke a pre-defined code. While not…

Google Ad Manager is undoubtedly the world’s most popular ad server. The platform provides a host of solutions that allow publishers to increase their revenue.  Presently, Google Ad Manager is…

The fee structure of Google’s advertising products has long been a source of speculation in an industry where hidden platform fees are the rule rather than the exception. In a…