Maximize your advertising potential with Google Ads Exchange. Discover the definition and how it works, including the benefits such as targeted audience reach and real-time bidding options. Acquired by Google…

Open Bidding in Google Ad Manager lets you sell ad inventory to the highest bidder in real-time. This guide will show you how it works and how you can make…

The goal of this article is to explore all the differences between CPC and CPA (Cost-Per-Click and Cost-Per-Action). Both pricing models are the key to building an effective marketing funnel…

There are plenty of reasons why Google Ad Manager 360 is one of the best ad management platforms available for publishers. For example, advanced reporting features, targeting capabilities, and more. …