If you are receiving more than 5 million pageviews, the time is ripe for moving on to DoubleClick for Publishers (now Google Ad Manager). Most bloggers and online publishers understand…

Google Ad Exchange vs Google AdSense (AdX vs AdSense) is one of the most common questions asked by publishers—which one’s better and which to choose? Here we go with the…

The one-size-fits-all approach to advertising never cuts it.  Your ability to create user-friendly ads depends on how well you experiment with different formats, size, color combinations, and placements.  Your ads…

Google has recently launched the beta version of Multiplex ads. Platforms like Taboola, Revcontent, and Outbrain have gained significant traction in the ad tech industry in recent years. A valid…