Google Ad Manager (GAM) is a complete platform to organize and deliver ads on web, mobile, and app inventory. It combines the resources from DoubleClick for Publishers (DFP) and DoubleClick…

If you’re monetizing your inventories through Google Ad Manager, you’ve probably heard people talking about “multi-format ads”. The promise of multi-format ads is to deliver multiple ad types within minutes…

If you are receiving more than 5 million pageviews, the time is ripe for moving on to DoubleClick for Publishers (now Google Ad Manager). Most bloggers and online publishers understand…

Leaderboard ads are one of the best-performing banner ads. In order to maximize their ad revenue, publishers are always on the lookout for ad layouts/sizes that will give them high…