Google Ad Manager (previously called DoubleClick for Publishers or DFP) is one of the most popular ad servers in the market and for good reason- a simple user interface coupled with…

Google recently launched web interstitial ads for both desktop and mobile. This is a significant opportunity for publishers to earn additional revenue. As of now, the ad format can be…

Macros, as developers would know, are a small sequence of characters that expand into a big block of code. The character sequences or strings invoke a pre-defined code. While not…

Google Ad Manager is undoubtedly the world’s most popular ad server. The platform provides a host of solutions that allow publishers to increase their revenue.  Presently, Google Ad Manager is…