As a publisher, you must already be familiar with some of the basic functionalities of Google Ad Manager- world’s most popular ad serving platform. By combining DoubleClick for Publishers (DFP)…
Invite multiple buyers and sell your inventory for a better price in a real-time auction. This was the idea behind header bidding when it was introduced in the market. After…
How do you think Google chooses the right buyer for your inventory based on type, ad size, and deal for the impressions? The answer is using line items. If you…
As the world’s most popular ad serving platform available for publishers, Google Ad Manager is often prone to changes and updates. Some changes work in the favor of publishers while…
Most publishers start their monetization journey with AdSense. It lets them create ad units, place them on their websites and see dollars roll in. As web traffic starts to grow,…