Publishers with video ads enjoy the best average CTR out of all digital ad formats, approximated at 1.84%. Hence, video advertising has made a compelling case for itself in the…
Google Ad Manager is a complete platform to organize and deliver ads on web, mobile, and app inventory. It combines the resources from DoubleClick for Publishers (DFP) and DoubleClick Ad…
The COVID-19 pandemic has taken a toll on the global economy, leaving most industries reeling. Publishers, too, have been hit, with ad revenues stagnating or declining as advertisers hit pause…
Native advertising helps publishers reduce banner blindness and register a higher CTR. And the statistics reflect likewise. According to Statista, native digital advertising budget is expected to reach $57.25 billion…
Based on user feedback, Google often makes changes to the Ad Manager interface. These changes are mostly aimed at improving user experience. In Q4, 2019, Google introduced a new Ad…