Google Ad Manager is undoubtedly the world’s most popular ad server. The platform provides a host of solutions that allow publishers to increase their revenue.  Presently, Google Ad Manager is…

The fee structure of Google’s advertising products has long been a source of speculation in an industry where hidden platform fees are the rule rather than the exception. In a…

Publishers with video ads enjoy the best average CTR out of all digital ad formats, approximated at 1.84%. Hence, video advertising has made a compelling case for itself in the…

Google Ad Manager is a complete platform to organize and deliver ads on web, mobile, and app inventory. It combines the resources from DoubleClick for Publishers (DFP) and DoubleClick Ad…