Maximize your advertising potential with Google Ad Exchange (google adx). Learn about the definition and how it works, including the benefits such as targeted audience reach and real-time bidding options.…
The goal of this article is to explore all the differences between CPC and CPA (Cost-Per-Click and Cost-Per-Action). Both pricing models are the key to building an effective marketing funnel…
There are plenty of reasons why Google Ad Manager 360 is one of the best ad management platforms available for publishers. For example, advanced reporting features, targeting capabilities, and more. …
In this blog, we are sharing information on what does DoubleClick DFP meaning for Publishers and why it is the simplest method of ad monetization. If you are receiving more…
DFP Glossary is designed to make it easy for you to understand all the jargon associated with DFP. We provide clear and concise definitions for all the terms you need…
Learn how ads impact core web vitals and what publishers can do to mitigate the impact of ads on Google Core Web Vitals. User experience quality optimisation is the key…
Google is introducing new features to improve header bidding support. This can help publishers to manage the header bidding implementation. For publishers, header bidding is a quantum leap from Google’s…
If you’re an advanced Google Ad Manager user, you might have heard of the ‘Publisher Query Language (or PQL). After all, it makes your reporting work faster and simpler. If…
Google Ads Manager and Google Analytics don’t track data in the similar fashion and obviously the results may sometimes be inconsistent. Data discrepancies between Google Ads Manager and Google Analytics…
Leaderboard ads are one of the best-performing banner ads. In order to maximize their ad revenue, publishers are always on the lookout for ad layouts/sizes that will give them high…