Today, the ad tech industry is brimming with various solutions to increase revenue for both publishers and advertisers. Ad refresh, one such solution, is considered advantageous by a lot of…

The emergence of ad blockers in the early days of digital advertising made things difficult for publishers and advertisers who relied on tracking users for monetizing websites and building brand…

Regardless of the fact that 2020 had some unprecedented developments, AdPushup landed firmly on its feet and seems to be moving on an upward trajectory still. 2021 started off great…

With the advent of programmatic advertising, technical complexities in the ad tech industry have also increased. This is not to say that the scenario was simpler before. But, it can…