About the event: In continuation of efforts to build a dynamic community of publishers from all across the world, AdPushup hosted their 3rd publisher meetup in Delhi aimed at building…
Today, the ad tech industry is brimming with various solutions to increase revenue for both publishers and advertisers. Ad refresh, one such solution, is considered advantageous by a lot of…
Adblock recovery helps deal with ad blockers and increase publishers’ earning potential. So, to know more about it, we talked to Sharad from AdPushup. The emergence of ad blockers in…
Regardless of the fact that 2020 had some unprecedented developments, AdPushup landed firmly on its feet and seems to be moving on an upward trajectory still. 2021 started off great…
We conversed with Prashanth to undertsand the key factors that should be considered while choosing between in-house or managed ad tech services. With the advent of programmatic advertising, technical complexities…
In order to understand Google’s policy violations (GAM and Adsense), we consulted Dikshant, who talked about important policies and how to resolve them. Navigating through the ad tech landscape is…
This blog talks about how geography impacts price floor optimization. Anurag talked about how publishers can optimize price floors according to geography. Price floors have been an important concept in…
Header bidding as a solution has been a game-changer for publishers and for the ad tech industry. As opposed to the previously used waterfall method, header bidding allows publishers to…