A concept long viewed as contentious, Amazon entering the open-source header bidding ecosystem, has now reached mainstream adoption. Once met with skepticism, the notion of Amazon collaborating through Prebid was…
As we are just a few months away from 2026, several trends in programmatic advertising have changed, and publishers should keep a close eye on multiple programmatic advertising trends to…
The AdTech industry is turning its attention toward a concept that puts publishers back in control – Demand Path Optimization (DPO). DPO is the process where publishers analyze and streamline…
A growing number of publishers rely on Prebid to provide clear insights and control over their programmatic ad auctions. At present, there are approximately 10,598 websites that are using Prebid…
Key Takeaways: Creator Conglomerates The creator economy is witnessing a shift from content creation to entrepreneurship, with creators launching full-fledged businesses across industries.Creator-led ventures thrive on existing loyal following, bypassing…
Key Takeaways: Creator Economy Creators build online communities and influence buying decisions.They earn income by sharing digital content on platforms like Instagram, YouTube, and TikTok.Creators make money through ads, sponsorships,…
Key Takeaways on Revenue Optimization Tips: Q4’s surge in advertiser budgets offers a prime opportunity and can multiply returns beyond seasonal lifts. Strategic planning like reviewing last year’s trends and…
Interactive video ads turned video watching into an engaging, two-way experience. The format is already a hit among advertisers and is slowly making its way into the publisher circle as…
Key Takeaways: Video Ads Publishers are increasingly opening their inventory to video ads across video and non-video environments due to higher eCPMs and improvement in overall platform metrics.The interactive form…
Video streaming platforms like Netflix and Hulu have experienced an upward trend in viewing time. Users are spending 17 hours a week streaming OTT content (DemandSage). Moreover, with ad-supported OTT…