Ad Network Review: Factsheet, Overview, Pros and Cons

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  • Founded in: 2012
  • Supported model: CPM, CPC, CPA, and CPL
  • Payment method: Wire transfer and PayPal
  • Payment terms: NET-30
  • Minimum payment threshold: $100
  • Supported language: English
  • Reporting: Real-time reporting
  • Live publishers: 166,458
  • Minimum traffic: None
  • Website:
  • Employee count: 1300+ as of 11th July 2019

Overview is an advertising company focused on providing monetization products to digital publishers. The services include search, display, native, video, and mobile advertising to monetize publishers’ inventory. is a Yahoo! Bing contextual network that manages high-quality ad supply to more than 500,000 websites. The company is in partnership with some of the large ad networks, publishers (TechCrunch and Forbes), and leading ad tech companies (Facebook Audience Network). is one of the five largest ad tech companies and the second largest contextual advertising business. It has offices across New York, Los Angeles, Dubai, Zurich, Mumbai, and Bangalore.’s US HQ is based in New York and Global HQ in Dubai.

Here are the key features offered by

  • Contextual ads: offers contextually targeted ads to all publishers. This type of targeting shows ads basis the content type on publisher site/app. For instance, if a website shares automobile blogs, users will see ads related to the automobile industry.
  • Native ads: works greatly to show native contextual ads. Native ads match the design and layout of the site to show users non-intrusive ads. 
  • Mobile responsive ads: For mobile devices, has a responsive feature that lets publishers put responsive ad creatives that resize according to the screen size of the mobile or tablet device.
  • Display to Search (D2S) ad format: This ad format is discovered by, where display units are used to show search type ads. The ad units are filled with keywords, when the user clicks on a keyword, it redirects to search engine like a page filled with search ads. For this, has partnered with search engines like Yahoo! and Bing.
  • suite: The self-optimized suite with the ability to analyze large data. Then this data is used to match traffic with the advertisers without using cookies. Hence, increases the overall revenue of the publishers.
  • Marketplace: The company has the second-largest contextual company with its connections to the entire global contextual marketplace. Access to bigger marketplace means more competition and more revenue.
  • Forbidden content: Adult, illegal, tobacco, alcohol, ammunition, violence, gambling, profane, discriminatory, and offensive content. is often considered an alternative to AdSense. However, publishers can use and AdSense together. Using multiple ad networks can provide a better fill rate and revenue optimization. Also, while allows publishers to place the ad codes on their WordPress sites, it doesn’t have a dedicated WordPress plugin at this time. uses in-house technology in the development of products and services and most of the product is written in HTML and JavaScript. Even so, the services, products, and platform is user-friendly and does not require technical knowledge to work with.

Publishers get real-time reporting in a neat and detailed dashboard, with easy access to impression and revenue data. The revenue can be further segmented using page-level and ad unit-level reports. Dedicated account manager helps publishers to manage demand partnerships and oversee revenue optimization. also offers 24/7 phone support.


  • Yahoo! and Bing advertising: started as Yahoo!-Bing version for Google AdSense. Although, it is not owned by Yahoo! and Bing anymore, but it is still in collaboration with these companies. When compared with AdSense, offers a better quality demand hence publishers are likely to make better profits from relevant traffic.
  • Relevant contextual ads: With contextual ads, minimal user information is transferred in the ad delivery process while keeping the publisher’s revenue unharmed. During the expansion phase in the business cycle, has updated its technology to show only relevant contextual ads to users.
  • Display to Search ad format: Pioneered by, D2S ad format works on the CPC model. As the ad format takes clicks on search terms (keywords), advertisers get a clear idea about the intent of the user that helps them to target users in a more sophisticated manner.


  • US dollar payments only: only offers payment in USD. This criterion is fine for partners from the US. However, the rest of the partners (including publishers) get stuck-up in the process of unfriendly currency conversion steps. 
  • Requires most traffic from the top-tier countries: The company asks for the major traffic from top-tier countries like US, Canada, UK, and such countries. Remember, it is an invitation based network, and a publisher’s website can be rejected if finds the quality of traffic is not good enough.

How to Get Started is an invitation based ad network. Meaning, will look through your site/app and basis their minimum requirements and company policies, it will approve/reject the publisher.

Once the publisher gets the approval, the logins to the dashboard will be provided. In the case of multiple websites, publishers can add them to the panel under one account. The publisher also gets a dedicated account manager as representative.

Once on-boarded, you can start making ad units and place the code. The process is simple if you have used AdSense. And for any kind of assistance and support, you can reach out to your account manager.

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