‘AdSense alternatives’ has become a common search query despite Google AdSense being the most popular ad network for publishers just starting with ad monetization. If you are new to ad tech, it is recommended to start with Google AdSense to truly understand the basics of it.
During their ad monetization journey, publishers find themselves looking for alternatives to Google AdSense. And consequently, the industry doesn’t fail to offer just what publishers need.
Google AdSense & Usage Statistics
Website owners can opt-in for Google AdSense which is an ad serving application. It enables to advertise texts, images, and, video advertisements on websites. These advertisements generate revenue on a per-click or impression basis. Around 40,602,083 live websites using Google Adsense.
It is the most popular advertising network available for business websites, bloggers looking to monetize their websites. You’ve probably seen Google AdSense display ads in custom search engines on web pages. Currently, Google Ads is used by 98.4% of all websites. This is what they look like:
Reasons to Look For Google AdSense Alternatives
There are many reasons to look for AdSense alternatives—the most important being the self-management of ad units and placement.
Here are the common reasons:
- Google AdSense rejects many sites for not having enough or appropriate content for advertisers.
- If you read any of the internet marketing or webmaster forums, I’m sure you’ve seen thread after thread with a title that goes something like… “AdSense banned me! Why?”
- Google AdSense has a lot of rules and they monitor sites constantly. If you happen to break even one rule, they will not just ban the site, they will ban you and won’t let you open a new AdSense account. And even if you manage to open one somehow and they catch you later, they will ban the new account.
- Did you know that if you even accidentally click on an ad on your site you could be banned for life?
- Many site owners feel that Google AdSense rules are just too strict. Conforming to the many rules often leads to site design issues and inability to express via content.
- In some instances, you have to redesign your entire site just so you can use Google AdSense.
- Contextual text ads sometimes just don’t fit a site’s design and layout. Other ad formats that Google AdSense does not support work better on many sites.
Types of Ads
Now let’s briefly take a look at the main types of ads available to publishers looking to shift to a Google AdSense alternative.
1. Targeted Text Ads: These ads are text-based and are usually found in groups. They are targeted to match the site’s content or the search phrase that was used on a search engine to bring them to your site’s page.
2. In-Text: These styles of ads popup when you hover over selected text phrases with your mouse. A small box pops up and usually contains either image, text, or video as well as the ad’s link.
3. Display: Display ads contain images, headlines, body text, and other elements used to get a viewer’s attention. Sizes range from the eighth page to full-page ads.
4. Banner: These are the typical image ads you see on many sites. They can be just the image or an image with a text line above or below it. Sizes range from button size to half page and come in all orientations.
List of Google AdSense Alternatives
Here are the top alternative ad networks that you can use instead of Google AdSense. Take your time and check out each one of them. You should find several that will work well with your sites.
1. Media.Net as an AdSense Alternative
Media.net gives you exclusive access to Yahoo! Bing Network. They are one of the world’s largest contextual ads networks and boast many top publishers like Forbes, ELLE, Reuters, and Good Housekeeping.
Media.net offers publishers several ad styles — display ads, search ads, and mobile ads. They have access to content-driven advertisers who are looking for contextual targeting.
They were the first ones to come up with server-to-server header bidding, allowing publishers to maximize revenue via header bidding without having to risk increased page latency.
They are the direct AdSense competitor. But, be aware that they are known for suspending accounts and not stating the reason. So, if you use them, read all the rules and be careful to follow them.
Possible roadblock: Media.net needs to approve each site you want to place ads on. And they’re a little strict on what sites they approve.
(Before going further with the list, a little self-plug.)
Managed Demand. Adblock Recovery. Greater Revenue.
AdPushup is a full-stack ad revenue optimization platform for publishers. The features include ad layout optimization, header bidding implementation, automated A/B testing, and adblock recovery.
The ad ops team at AdPushup takes care of all the heavy lifting of tasks related to operations and inventory management. Additionally, they have demand-partnership with top-tier ad networks and exchanges such as Google AdX, AppNexus, Rubicon, and OpenX, among others.
AdPushup is a Google Certified Publishing Partner and trusted by 300+ publishers including CNET, Deccan Chronicle, NDTV, and more.
On an average, AdPushup offers a 40% revenue uplift for their publishing partners. Get on a call with AdPushup to understand the potential of your inventory.
2. Taboola as an AdSense Alternative
Taboola is one of the largest content discovery platforms in the ad tech industry. Through this ad network, publishers can display ‘sponsored content’ – commonly known as native ads – to their users and help them discover content relevant to their interests.
Taboola is a great option for publishers who want a suitable mobile web monetization platform. It also puts high emphasis on content quality and brand awareness. With Taboola, publishers further get the options of efficient audience segmentation, targeting, and retargeting.
This ads network promises a 100% fill rate across different geographies. However, getting approval from Taboola could be challenging with a minimum page views requirement of 500,000. Moreover, they have only one payment method – Payoneer – at the moment.
3. RevenueHits as an Adsense Alternative
RevenueHits offers a nice variety of ad types including banner, pop-under, sliders, top and footer style banners, buttons, and interstitials.
They offer both contextual and geo-targeted ads. They are a performance-based network (CPA), not a CPC or CPM network. So make sure you understand that you are paid when a visitor to your site takes specific actions instead of being paid when they click on an ad.
RevenueHits offers payment via wire, PayPal, Payoneer, and Bitcoin. Their current model doesn’t have any minimum traffic requirements. Moreover, publishers can benefit from their proprietary anti-pop-blocker and desktop interstitial features.
4. BidVertiser as an Adsense Alternative
BidVertiser pays you on both clicks and conversions, potentially improving the publisher’s earning from the site.
Text ads, banner ads, mobile ads and slider ads are available. They offer publishers a point-and-click ad builder tool that helps you to customize the ads to fit the look and feel of your site.
They pay monthly by check, wire, PayPal, and Bitcoing. The current minimum payout is only $10 for Paypal, $100 for Check, and $500 for Bank Wire.
One downside to BidVertiser is that they use an advertiser bidding system. Each advertiser bids ad placement and what sites their ads appear on. So, it may take some time for advertisers to find your site in the BidVertiser network and start bidding on your ad spots.
5. PopAds as an Adsense Alternative
PopAds specializes in pop-under ad delivery, claiming to be the best provider of this ad type.
Publishers can select the minimum bid they will accept from advertisers as well as set the frequency with which the pop-under ads display to site visitors.
One of the great features of PopAds is that you can request payment of your PopAds revenue anytime you want.
They use wire, PayPal, and AlertPay to manage payment. And the minimum payment threshold is $10 for PayPal and AlertPay; no minimum deposit for Wire Transfers.
Getting an account and site approvals is easy with PopAds. All in all, this makes it a good Google AdSense alternative.
6. PopMyAds as an Adsense Alternative
PopMyAds is a pop-under mobile ad network that accepts publishers and traffic from all countries.
They provide quick site approval; many times in under one day. This is one of the few ad networks that accept legal adult sites. Please check their TOS for more details on the sites they accept.
They have a real-time dashboard using which publishers can track the performance of ads and see their earnings.
Their minimum payout is just $5.00 and can be paid through PayPal or Payza. You can contact them if you need to be paid through a wire transfer. All payments are processed in 1 to 7 business days.
PropellerAds is a large ad network that specializes in pop-under ads but also provides standard banner ads, on-click ads, and in-banner video ads. They also have sliders, sponsored links, and other ad formats available for publishers.
If your website is in one of the following niches, you will want to check them out: Games, entertainment, movies, dating, finances, software, or gambling.
They also have a great ad fill rate for tier 2 and 3 countries. So if you have site visitors from India, South Africa, or Singapore, you should give this Google AdSense alternative a try.
Vibrant Media is a popular ads network that you will see at work on many popular sites. They have many premium advertisers and pay high CPC rates to their publishers.
They can be picky about what sites they accept. Any site publishers submit to them for approval must be of high quality and receive a minimum of 500,000 page views per month.
Vibrant uses its own IntelliTXT technology that searches your pages for relevant keywords and phrases. It then underlines these and adds the code needed to open a small popup when the user hovers over the link.
These popup ads are interactive and draw a high number of clicks. Vibrant also offers other ad types, including in-image and display.
Though site approval is difficult, if you do have a site that meets their minimum criteria, they are a great Google AdSense alternative to be on.
9. BuySellAds as an Adsense Alternative
BuySellAds sells a niche audience and advertising space to the right advertisers.
When publishers submit a site to BuySellAds for approval they look at your PageRank, Alexa score, inbound link count, and other metrics to determine your site’s overall quality. They only accept high-quality sites.
BuySellAds supports many ad types, including background takeovers, display, email newsletters, RSS feed ads, image plus text, text ads, etc. They pay publishers 75% of the revenue your ad space brings in.
BuySellAds only accepts English language sites. Publishers also need to have a minimum of 100,000 page views per month.
10. Adversal Self Serve AdSense Alternative
Adversal is a self-serve ad platform that allows publishers complete control of their inventory.
They support native, video, and display ads. Their ad tag is designed to protect against common ad fraud and comply with privacy laws like GDPR. Adversal allows publishers to set their own goals and help them achieve them.
To use Adserval, a publisher must own the domain and have at least 50K page views a month. Also, they don’t allow adult and illegal content.
Adversal issues payment every 35 days via Check, PayPal, Bank Wire, or ACH. And the minimum threshold for payment is $20 for Check and PayPal, $100 for ACH, and $250 for wire.
11. Revcontent as an Alternative to AdSense
Revcontent thrives in native advertising, however, it has started offering display ads to publishers as well. The mobile ad network claims to offer 30-50% higher rates than other platforms. Along with better publisher control and user experience.
They are also widely recognized for their targeting capabilities. They offer more control and transparency in their platform than any other network.
Advertisers have the ability to target based on geo-location, mobile operating system device, brand, and they recently launched the only retargeting pixel available in content recommendation.
The payment term of Revcontent is Net-30 with a payment threshold of $50. Even with the restrictions, it applies to publishers and websites, it still offers a good CPM rate.
12. PopCash as an Adsense Alternative
PopCash is a popunder ads network offering worldwide coverage. They are known to be a fast approval network that takes 1 to 12 hours to approve a site.
They promote safe and clean ads to keep publishers’ websites clean and fraud-free. The integration system for PopCash is the same as the AdSense — publishers start by placing a code to their website.
PopCash’s payment system is quite fast. They process payment daily with a minimum threshold of $10. And they support payment via Paypal, Paxum, Skrill, and wire transfer.
13. Skimlinks as an Adsense Alternative
Skimlinks empowers publishers with automated affiliation to build a sustainable stream of revenue. Skimlinks gives publishers direct access to a global network of 48,500 merchants and 50 demand partners.
Skimlinks works with over 60K publishers including Dotdash and Daily mail. It generally works with the publishers who create commerce content and product reviews. And find appropriate advertisers for them to place affiliate links.
ylliK is CPM / CPC / CPA mobile ad network that supports ads for both mobile and desktop traffic popunder ads, mobile redirects, sliders, layer ads, and full-page ads.
They are a fast-approval ad network. And ylliK is known to offer daily payouts to the publishers with a minimum limit of $1. Publishers always have complete control of the ad campaign using their self-serve platform.
They also offer a generous referral program, paying up to $100 for each new active publisher or advertiser you refer, plus 2% of their lifetime earnings or spend.
Now it’s time for you to explore all the options you have and pick the Google AdSense alternative that works best for you, your sites, and your goals.
15. Amazon Associates Affiliate Ad Network
Amazon is another big fish in the market, much like Google, and has an affiliate marketing program that allows publishers to monetize their traffic.
The platform provides link-building tools through which publishers can recommend products to their users and earn ad revenue.
Publishers can use the Amazon Native Shopping Ads division to display native Amazon product listings on their websites. Publishers receive a commission if the user clicks on the ad and goes on to purchase the product.
16. AdThrive as an Adsense Alternative
AdThrive is not an ad network for small businesses; however, large and medium publishers can earn significant ad revenue by leveraging this ad network.
A noteworthy thing about this ad network is that they pay publishers on time even if they haven’t received payment from advertisers on time.
Another thing to consider here is that AdThrive claims to provide Cookie Coverage, meaning they promise RPM won’t drop down when third-party cookies are actually phased out.
Users will only see high-quality ads, which means that publishers don’t have to worry about the content shown on their websites. You can get started with AdThrive if you receive 100,000 page views per month.
Update: Apart from Google AdSense alternatives, you should also check out some native ad networks, mobile ad networks, CPM-based ad networks, and affiliate ad networks to explore alternate monetization options.
Adcash is an easy-to-use Google Adsense alternative. The platform is a global advertising platform for affiliate marketers, media buyers, ads networks, and publishers. With over 13 years of ad-tech experience and advanced in-house optimization technology, Adcash provides your business with advertising tools that deliver real results.
Adcash platform enables publishers to monetize web traffic and helps advertisers in reaching global business with minimal effort.
For publishers: Anti Adblock Technology, Easy Integration, Clean Ads, Fast Payments, Live Statistics, High Fill Rate & eCPMs, Multiple Ad Formats, and Worldwide Coverage.
For advertisers: Anti-Fraud Technology, Conversion Tracking, Advanced Targeting, Automated ROI optimization, Fast Campaign Creation, Exclusive Publishers & RTB supply, Real-Time Reporting, and Self-Serve Platform.
Infolinks is curated for audience attention and increased ad viewability. Infolinks is used by over 350,000 blogs and websites in over 128 countries, including top brands such as Netflix, Virgin Airlines, and many more.
It provides publishers with stable revenue resources, state-of-the-art account management, reliable technology, and a positive user experience. It also integrates seamlessly with multiple mobile ad networks.
As an alternative to Google Adsense, Infolinks offers benefits to advertisers as well. It helps them advertise within their budget, reach the global audience with their large-scale network, and connect with users when they’re most engaged.
Sovrn // Commerce is another popular Google Adsense alternative that advertisers and publishers love to use. Through Sovrn, you can automatically create links to your Amazon products, eCommerce product pages, and other well-known affiliate programs.
Sovrn // Commerce also allows its ad tech partners to create customized visual experiences, develop custom integrations, and access powerful new resources. The dashboard helps publishers and advertisers to keep track of performance metrics so they can improve their monetization strategy accordingly.
20. Carbon Ads an Exclusive Ad Network
Carbon Ads helps advertisers reach the tech audience through their exclusive network of development, design, and tech websites. The platform offers exclusive advertising to the tech audience on 600+ hand-picked apps and websites. Since the network is very segmented, you can run targeted campaigns at scale.
Carbon ads exclusive network and simple ad design let advertisers reach tech audiences. Furthermore, the ads appear next to content that’s informational and valuable to your brand. Similarly, the ad campaigns are implemented in a way that appears only on high-quality development, tech, and design websites.
21. AdNow for Native Advertising
AdNow is one of the fastest-growing mobile ad networks that have over 160,000 partners worldwide.
It helps publishers generate revenue from apps or websites with targeted recommendations from AdNow’s sponsored content marketplace providers.
It offers weekly payment initiating from $20 and has multiple payment methods as well. AdNow assures safe ads as all ads are moderated, keeping units free of viruses and malware. Furthermore, publishers get a comfortable work environment with a personal manager and local language support. It provides better features for native advertising comparable to AdSense, which makes it a great alternative to Google AdSense.
Criteo, as an Adsense alternative, helps brands, publishers, and retailers meet their advertising goals. One of the best features of Criteo is contextual advertising that helps marketers focus their ads on places that will have the most impact.
Criteo has deep transactional data that’s useful for both advertisers and marketers. They also assure cookie-free relevancy; which means ads are delivered with product recommendations based on transactions attributed to URL and contextual relevancy.
23. Adsterra Self-Serve Ad Network
Adsterra is one of the popular alternatives for Google AdSense, which gives full access to high-quality traffic and innovative features. It allows publishers to try a different approach without relying on Google.
Adsterra provides an easy-to-use experience so that publishers have the opportunity to understand everything intuitively. It is also a helpful traffic estimator that supports multiple cost models including CPM, CPC, CPA, CPL, and CPI.
Along with its user-friendly platform, Adsterra makes it easy to monetize website traffic with its innovative ad formats like popunders, push ads, native ads, social bar, direct link, banner ads, and pre-roll video, for both desktop and mobile.
This ad network can have a huge impact on your revenue, due to its reliable fraud detection that you with the safest experience possible.
24. Ezoic Intelligent Ad Network
Ezoic ad network specializes in monetizing websites differently. The platform gives access to innovative ad technology for the monetization of products which could result in much higher revenue.
The platform works with real machine learning that helps publishers easily innovate ad layouts, frameworks, and operations according to testing specifications and preferences. To use this platform no technical experience is required. Ezoic works easily on every CMS, or website configuration.
Ezoic provides even more options for great content and monetization. Website owners can use this alternative to Google AdSense which helps to increase revenue, improve website UX, and automate optimizations through technology.
25. Dianomi Premium Native Ad Network
Dianomi is a native ad network that integrates your ads seamlessly on relevant premium websites. The platform help publishers maximize their revenue without compromising the quality of operating data.
Dianomi gives the option to optimize ad positioning and placement making it one of the most versatile AdSense alternatives for publishers across the globe. The platform uses proprietary algorithms to analyze, contextualize, react in real-time and also enhances the quality of your advertisements.
You can serve your audiences with targeted ads that are relevant to them by utilizing native, social, podcast, and video formats. It not only helps grow your audience but also ensures seamless delivery of ads.
Many Ad networks like AdSense, require to fulfill certain metrics on their website before they can be a partner. If a platform won’t authorize your website for an AdSense account, you’ll need to get an ad network with easy approval requirements to get started.
Set up a demo or talk to our experts to find the ad network that’s right for you.
Frequently Asked Questions:
Some of the most popular alternatives to Adsense include:
However, one of the best alternatives to AdSense is header bidding which increases your website revenue by 20-50%. Google AdSense limits you to one advertising provider. Header bidding allows publishers to access multiple ad exchanges and SSPs.
Yes, a free WordPress website can also be monetized through affiliate partnerships, email offers, and sponsored posts.
Reasons to look for Adsense alternatives:
1. Many site owners feel that AdSense rules are just too strict
2. Adsense doesn’t accept sites easily.
3. Contextual text ads sometimes don’t fit a site’s design and layout.