Explore the 16 best AdSense niches for publishers! From finance to health and beyond, discover opportunities to maximize your ad revenue.

For bloggers, there’s no greater satisfaction than writing within their most passionate niche and maximizing ad revenue in the process. Some niches may pique the interest of publishers, yet they may not always offer the desired ad revenue potential. And there exist niches that come with high revenue and traffic potential, but they may not interest bloggers or publishers.

If you’re one of them looking to explore the best adsense niches, we have got you covered. 

Before delving into the most profitable niches and keywords for adsense. let’s understand what is a niche.

What is your Niche?

To begin with, a simple definition of niche:

best adsense niches

As you can see, the definition that is most relevant to us is number 3. “A specialized but profitable segment of the market”. A Niche Blog is all about the balance between mainstream and esoteric. It is highly specific, exclusive information which is being shared on the web for consumption. A Niche Blog is a balanced approach. It’s not overtly mainstream and it’s not entirely underground.

Why Do You Need to Pick the Right Niche for AdSense?

Every publisher should do their best research to pick the best niche for Google Adsense A niche that they are most comfortable with, most well-versed with, and something that catches their interest. At the same time, publishers need to ensure that the chosen niche comes with the most profitable AdSense keywords that can help maximize their ad revenue using AdSense or even adsense alternatives. Why? Let’s discuss:

  • Boost in Traffic
  • Higher Revenue Generation
  • Improved Ad Targeting and Relevance
  • Increased Click-Through Rates

Picking a niche helps target your content and ads to relevant parties, driving more traffic. Thus, advertisers also stay willing to pay more for ads that will be viewed by their preferred audience, generating higher revenue.

With the right niche and relevant or contextual advertising, audience engagement and click-through rates also increase. And AdSense pays the publisher for each click on an ad. Thus, picking the right niche is extremely important.

That said, let’s now straightaway delve into the methods you can use to single out the right niche.

How to Find the Best Adsense Niche for a Profitable Blog?

With thousands of options available in the market, it can be tricky to pick the right adsense niche for your business. But there are some tricks to help you find just the right one for you.

For example, tools like Google Ads Keyword Planner list out the top-paying keywords for your reference. Not only that but researching leading publishers over the last couple of years can also provide you insight into the changing trends and relatively profitable niches.

Other things to keep in mind when selecting an AdSense niche:

Traffic Volume

Next factor you need to take into account to find the best adsense niche for your blogging is analyzing the traffic volume. Any niche with a high traffic volume is likely to have more ad clicks, aka higher revenue.
There are many free keyword search engines that will tell you a niche’s traffic volume, meaning how many people are searching for that topic online. It will help you compare and make an educated choice.


Cost-per-Click or CPC is another important metric that you can use to pick a niche. CPC determines how much an advertiser would be willing to pay for an ad click. This will help publishers pick a niche that is likely to attract highly paid advertisements.

Not too Competitive

Entering a niche for AdSense with very high traffic volume may not result expectedly. It is very difficult to break into a niche with already established players and a high level of competition. So, you need to look for a niche that has a high search volume, but a low level of competition.

First-Hand Experience

Is the Niche you’re interested in a topic you’re well versed in? First-hand experience allows you to write in an active, first-person voice that makes you appear credible, trustworthy and genuinely reliable. You can always learn the skills/knowledge that is required to cover the niche you want to. But that is the key! Insider perspective on any subject is what separates an expert from an enthusiast and an enthusiast from an amateur.


Another factor to consider in order to choose some of the best adsense niches out there is technology. Is your niche about technology or something else? Arts? Coffee? If you’re a coffee blogger, you should know about the technology in the coffee industry. What grinders, what roasters, what farming techniques, what coffee machines and makers and many other accessories. These minor details allow you to quote information that others may not have.


Once you make sure that you’re rock solid on your chosen adsense niche, consider the content. Do you have enough to have your own blog? Don’t worry if you don’t. You can always either expand your knowledge or you can write guest posts for other publications who will distribute your niche content. 

Either ways, take a cold hard look at the amount of content you estimate to churn out over a bench mark period, be it six months or a year or more.

The Keywords

As a blogger, you should be very aware of the Google Keyword Planner Tool for more reasons than one. But right now, let’s just focus on finding the perfect words that define your niche.

So for example, if you’re a blogger who wants to write about coffee including reviews about roasters, cafés, popular and innovative coffee recipes. What you need to know are the best keywords that go with coffee. These keywords are what your users will put in the Google search bar to find the blogs such as yours.

This is where Google’s Keyword Planner tool with help you find what you need. By putting in a few terms in the Keyword Planner, you will get to see Average Monthly Searches, Competition, Suggested Bids as well as Advertisement Impression Shares for each keyword. Too much? Here’s a simple visual to help you:

best adsense niches

So, these were some ways that can help you pick the best niche for AdSense.

Now without further ado, let’s take a look at the 17 best adsense niches publishes or bloggers can tap into. 

17 Best Adsense Niches for Publishers 

1. Insurance

First and one of the best AdSense niches for blogging, insurance is an industry with a higher Return on Investment potential, and the advertisers are keen to spend more on ads in this niche. Thus, with an average Cost-per-Click of $19,87 and a monthly search volume of 398K, Insurance fairly tops the list of the best Adsense niches and is one of the most profitable keywords of the lot.

There are other sub-niches within the insurance niche that also comes with high cpc keywords for AdSense to increase ad revenue. Like:

  • Life Insurance
  • Travel Insurance
  • Auto Insurance
  • Home Insurance
  • Health Insurance

Some of the high paying keywords in AdSense related to Insurance are:

KeywordAvg. monthly searchesCompetitionTop of page bid (low range)Top of page bid (high range)
life insurance246000Medium10.8634.39
travel insurance135000Medium4.5715.45
auto insurance450000Low6.4837.3
home insurance110000Medium7.8726.67
health insurance201000Medium5.8520
car insurance823000Medium5.4632.76
car insurance quotes450000Medium7.4937.56
Source – Google Keyword Planner

Note: Being such a high-traffic volume niche, the Insurance industry is highly competitive and very difficult to break into. So, do keep that in mind.

2. Cryptocurrency

Another one of the top-paying niches for Adsense is cryptocurrency. With online transactions becoming more and more prevalent in the economy, cryptocurrency is also gaining interest among the population and so among bloggers as one of the best Adsense niches. With new cryptocurrencies being created, constant news coverage, blockchain, and NFT-based content portals coming up, it is no secret why this has been one of the most talked about and high cpm niches on the internet.

Sub-niches for cryptocurrency are:

  • Cryptocurrency Exchanges
  • Crypto Companies
  • Cointracker
  • Blockchain Technology

Here are a few of the AdSense most profitable keywords related to Cryptocurrency:

KeywordAvg. monthly searchesCompetitionTop of page bid (low range)Top of page bid (high range)
blockchain technology12100Low1.469.33
crypto exchange12100Medium2.3310.79
crypto to crypto exchange12100Medium2.3310.79
blockchain tech12100Low1.469.33
best crypto exchange6600Low313.8
bit coin wallet6600Medium2.939.75
Source – Google Keyword Planner

3. Health & Fitness

With people becoming more health conscious, especially since COVID-19, the Health& Fitness domain has been on the rise. In fact, in 2019, Google reported that about 7% of daily searches were related to health and wellness. 

Though it’s one of the highest paying niches out there, it is not as easy as a walk in the park to enter this niche. As it can directly impact a person’s action, this category is treated more important than most others and the content is held to high-quality standards by Google.

It is also referred to as YMYL or  the ‘Your Money Your Life’ niche by Google. If the content does not meet certain quality parameters, Google can penalize the publisher. But, if the content is legit, it has the potential to earn high ad revenue.

Some of the highly paid sub-niches related to Health & Fitness are:

  • Personal Care
  • Healthy Eating
  • Youfit
  • Physical Trainers
  • Weight Loss Tips
  • Workout Routines

Ans some of the top paying keywords for adsense related to Health & Fitness are:

KeywordAvg. monthly searchesCompetitionTop of page bid (low range)Top of page bid (high range)
abs workout exercises201000Low0.095.92
shoulder workout exercises165000Low0.030.2
personal trainer near me135000Low1.956.31
workout routines49500Low0.883.5
healthy fast foods49500Low0.043.71
Source – Google Keyword Planner

4. Real Estate

Real Estate is a quickly evolving market where the audience expects to be provided with the latest updated information at any given time. They require highly detailed content on the subject matter, which can be tough for a smaller publisher or a business to provide due to resource limitations.

Sub-niches you can try your hand at:

  • Realtor
  • Real Estate Agent
  • Property Agent
  • Buy Homes

Some of the highest paying keywords related to Real Estate:

KeywordAvg. monthly searchesCompetitionTop of page bid (low range)Top of page bid (high range)
real estate agent135000Low3.8514.44
property agent880Low4.0213.53
buy homes5400Medium0.639.8
houses for sale673000Medium0.212.01
we buy houses14800Medium17.4385.17
sell my house fast12100Low17.2197.28
homes for sale368000Medium0.232.39
Source – Google Keyword Planner

5. Digital Marketing

Another one of the best adsense niches can be Digital Marketing is one of the fastest-growing industries in today’s time. With more and more businesses going digital, publishers need to look for effective ways to advertise their products online. So, creating content using these keywords will not only bring traffic from current publishers but also from budding publishers of the web.

Other sub-niches within the Digital Marketing industry that can work:

  • Search Engine Optimization / SEO
  • Search Engine Marketing / SEM
  • Internet Marketing
  • Email Marketing
  • Google Ads
  • Digital Media
  • PPC Agency

Some of the highest CPC adsense keywords related to Digital Marketing are:

KeywordAvg. monthly searchesCompetitionTop of page bid (low range)Top of page bid (high range)
best seo companiesUSD3600Low13.41
email campaign servicesUSD260Medium24.06
search engine marketingUSD40500Low2.55
seo consultantUSD8100Low6.17
google ads promotionUSD320Medium10.36
seo search engine optimizationUSD14800Low5.93
Source – Google Keyword Planner

6. Online Education 

Ever since 2020, the concept of ‘in-person’ has lost its meaning. Be it work or schools, everything has gone digital. And as more students enroll online, this paradigm shift gets engrained even deeper in our society.

With an average CPC of $10.75 and a monthly search volume of 5K, this is a booming AdSense niche with a low entry barrier for small publishers.

Some sub-niches to consider:

  • Free Online Course
  • Distance Learning
  • Online Classes
  • E-Learning Programs for Business
  • Virtual Schools
  • Online Schools

Some of the highest paying adsense keywords related to Online Education are:

KeywordAvg. monthly searchesCompetitionTop of page bid (low range)Top of page bid (high range)
free online course18100Medium1.4113.43
distance learning2400Low4.1535.63
online classes12100Medium6.8540.84
virtual schools880Medium3.2815.83
online schools33100Medium10.1645.26
online colleges40500Medium22.6875.71
online college courses18100Medium15.9257.51
Source – Google Keyword Planner

7. Automobile

The automotive industry is quite large with various business groups engaging in design, development, production, marketing, and sales. It’s an industry that invests billions of dollars in advertising each year, making it one of the most profitable industries and one of the best niches for AdSense on the list.

People usually search for everything from insurance to accessories, and even minor maintenance – giving publishers a wide array of topics to choose from.

Sub-niches to consider:

  • Vintage Car
  • Auto Insurance Online
  • Vehicle Repair and Maintenance
  • Top Car Brands
  • Automobile Parts
  • Electric and Hybrid Vehicles 

 Some of the high paying keywords for Google adsense related to Automobiles are:

KeywordAvg. monthly searchesCompetitionTop of page bid (low range)Top of page bid (high range)
vintage car22200High0.131.03
auto insurance online2900Medium4.9532.45
vehicle repair and maintenance90Low1.877.55
top car brands2400Medium3.228.89
automobile parts823000Low0.232.06
electric and hybrid vehicles5400Medium1.985.92
car insurance online18100Low4.5429.05
Source – Google Keyword Planner

8. Make Money Online

Who doesn’t like the concept of earning money while sitting at home? Though there is a bit more to the whole practice, but today, half the population is making money online, and the other half wants to know how. No matter if it’s a full-time job or a short stint for some extra cash, this is the reason why this niche is a hot commodity among advertisers right now.

Some of its sub-niches are:

  • Make Money From Home
  • Online Earning
  • Survey Sites
  • Paid Surveys
  • Get Paid Online

Some of the high-paying keywords related to Make Money Online are:

KeywordAvg. monthly searchesCompetitionTop of page bid (low range)Top of page bid (high range)
make money online74000Medium1.092.77
ways to make money online49500Medium1.012.64
surveys for money33100Medium1.423
earn money online18100Medium1.13.04
easy ways to make money online12100Medium1.153.01
Source – Google Keyword Planner

9. Personal Finance

Personal Finance is an umbrella niche that covers topics such as investing, managing money, budgeting, and more. Again, it’s one of the high ROI industries, meaning the advertisers would pay more for an ad if need be.

But it is worth mentioning that just like Health & Fitness, Personal Finances also fall under the YMYL category. The content published here is held to exceptionally high-level quality standards.

Some of its sub-niches to consider are:

  • Finance Advisor
  • Money Manager
  • Budgeting
  • Investment
  • Finance Coach
  • Financial Plans

Some of the high-paying keywords related to Personal Finance are:

KeywordAvg. monthly searchesCompetitionTop of page bid (low range)Top of page bid (high range)
wealth management27100Low516.75
investing for beginners18100Medium2.299.6
surveys for money33100Medium1.423
earn money online18100Medium1.13.04
real ways to make money from home for free14800Medium0.831.96
easy ways to make money online12100Medium1.153.01
Source – Google Keyword Planner

10. Online Banking

With the recent changes in modern man’s lifestyle and the surge of new technologies, online banking has made life easier for everyone. And as it’s a relatively new and evolving niche, the competition is not going to be too bad to crack.

Sub-niches to explore:

  • Digital Banking
  • Mobile Banking
  • Virtual Cards
  • Online Payment Solutions
  • Online Banking Apps

Some of the high-paying keywords related to Online Banking:

KeywordAvg. monthly searchesCompetitionTop of page bid (low range)Top of page bid (high range)
online payment solutions390Low1654.93
online banking apps2900Medium7.5724.67
deposit check online4400Medium4.4117.7
mobile banking app5400Medium3.5414.95
best online banking app1300Medium4.8920.09
best payment system for small business170Medium12.5238
Source – Google Keyword Planner

11. Legal

Legal is another high-paying AdSense niche on the internet. However, it is a pretty competitive sphere as most legal operations generate significant revenue. 

Publishers need to ensure they are on top of all the law and policy changes happening around them. This will surely help build credibility, especially since people nowadays prefer to seek legal advice online before seeking help from legal experts.

Some of the sub-niches to consider are:

  • Legal Issues
  • Family Law
  • Business Law
  • Criminal Law
  • Corporate Law
  • Legal Properties

Some of the high -paying keywords related to Legal:

KeywordAvg. monthly searchesCompetitionTop of page bid (low range)Top of page bid (high range)
divorce attorney40500Low3.0625.71
real estate lawyer33100Low2.439.21
lawyer firm near me33100Low4.7329.5
child custody lawyer18100Low2.6124.13
child support lawyer12100Low2.3118.87
family court lawyers12100Medium2.3520.71
Source – Google Keyword Planner

12. Travel & Accommodation

Travel & Accommodation is an ideal niche to pursue. Thousand of people research destinations before planning a trip. Publishers can create general or personalized content about accommodation options, restaurants to visit, tourist spots, and more.

There are so many places to visit, which is why advertisers are spending so much on ads and promotions, and this is a high CPC AdSense niche.

Sub-niches to consider:

  • Hotel Reservations
  • Flight Booking
  • Vacation
  • Travel
  • Restaurants
  • Lodging

Some of the high -paying keywords related to Travel and Accommodation are:

KeywordAvg. monthly searchesCompetitionTop of page bid (low range)Top of page bid (high range)
hotel reservations12,100Low$2.27$7.18
flight booking27,100Medium$0.46$2.45
Source – Google Keyword Planner

13. Blogging

Now, the last and one of the best adsense niches in the list, Blogging, it is the most diverse adsenseniche of all. With so many people turning online to look for answers to their queries, blogging has not only become one of the main tools for marketing but also a source of primary income for many.

The best thing about this niche is that it doesn’t come with any guardrails, so one can write about anything under the sun, or beyond it.

Some sub-niches to explore:

  • Travel Blogging
  • Fashion Blogging
  • Food Blogging
  • WordPress Blogging

And here’s an overview of these key

KeywordAvg. monthly searchesCompetitionTop of page bid (low range)Top of page bid (high range)
travel blogging9900Low0.915.34
fashion blogging4400Low0.743.25
food blogging6600Low0.846.07
wordpress blogging5400Low1.3110.87
Source – Google Keyword Planner

14. Web Development

Web Development is another growing industry with millions of people looking for solutions online, making this a high-paying AdSense niche. It covers everything from building websites to security, UI, and so much more.

Sub-niches in this niche are:

  • Front End Development
  • Full Stack Development
  • Web Programming
  • Python Development
  • Ruby on Rail Development

Here’s an overview of keywords on Web Development:

KeywordAvg. monthly searchesCompetitionTop of page bid (low range)Top of page bid (high range)
front end development2400Low2.5410.71
full stack development1900Low3.2111.71
web programming720Low3.0215.15
python development390Low2.5212.03
Source – Google Keyword Planner

15. Web Hosting

Web Hosting is a booming industry which is expected to reach $183 Billion by 2027. No publisher would want to pass up on that. With over 200 million active websites, and more popping up every day, this niche has huge profit margins.

Sub-niches to consider:

  • Go Daddy Web Hosting
  • Bluehost Web Hosting
  • Hostgator Web Hosting
  • WordPress Hosting

Some of the top-paying keywords in Web Hosting are:

KeywordAvg. monthly searchesCompetitionTop of page bid (low range)Top of page bid (high range)
free web hosting website22200Medium2.9212.55
godaddy website builder18100Low2.9414.38
go daddy website builder18100Low2.9414.38
godaddy site builder18100Low2.9414.38
wordpress hosting9900Medium8.3349.07
Source – Google Keyword Planner

17. Retail

Just like with Travel, even in Retail, one can either publish general information or share their personal experiences. It can be about anything that is purchased – furniture, makeup, clothes, or even restaurants.

Sub-niches to consider:

  • Eco-Friendly and Sustainable Retailing
  • Local and Artisanal Retail
  • Online Retail and E-Commerce Trends
  • Fashion and Beauty Retail
  • Health and Wellness Retail
  • Tech and Gadgets Retail
  • Home and Interior Design Retail
  • Niche Hobbies and Collectibles

And some other high-paying keywords related to Retail:

KeywordAvg. monthly searchesCompetitionTop of page bid (low range)Top of page bid (high range)
online shopping trends 202350Low2.126.53
retail ecommerce trends50Low73.7323.7
shopping for home decor5000High5.140.97
current trends in ecommerce500Low7.46120.05
eco friendly and sustainable retailingUnknownUnknownUnknownUnknown
tech and gadgets retailUnknownUnknownUnknownUnknown

So, these were 17 of the best AdSense niches out there that are also top cpc adsense keywords.

Factors to Consider to Boost Your AdSense Niche Revenue

Alright, so you know how to find the best adsense niches and the AdSense Keywords, you know you want to write about. That is your Niche. Now comes your expertise in form of Content. Do you like Longform blog posts such as this one? Or would you like to record videos of your chosen niche?

The choice is yours. But your best Adsense Revenue stream is when you take care of a few things such as :

Expert Content and Niche Relevance

If you want good traffic, you need good content. And you need good content with a regular calendar. That means your niche is important because you should have a lot of expertise and a lot of first-hand perspectives about it.

Role of Quality Content in Google’s Eyes

Google loves Longform content. But Google hates unoriginal/spurious content. Google is like a strict school teacher for us bloggers! But on a serious note, whether you go with videos or long form content, infographics or white papers, remember that Quality is far more important than quality. Your Adsense Revenue comes from your readers. And they won’t come to your blog if you do not provide a benchmark of quality as well as useful value. Which brings us to our next major factor: Value.

Delivering Value Through Novelty and Utility

Your Niche Blog is going to be popular not solely because it talks about an exclusive or esoteric topic, but because it reveals something new and useful/entertaining. Either make them smile or solve their problem. Users who find either of the two, always subscribe, always visit.

Use The Resources on the Web to Understand Your Niche

You can always get a better idea of which of the adsense niches is most lucrative via Google Adsense revenue. A simple search can tell you which are the niches that pay the best in Adsense Revenue.

Your Ads Should relate/reflect your Niche

When you invite ads on your Blog, make sure to maintain the readability and the User Experience. Don’t copy a popular blog you look up to and blatantly post ads here and there. The webpage is premium real estate. Use it well. Your users are here for the information from your content, not from the advertising first.

Find Your Voice. Own Your Blog. 

When you start your niche blog, make sure you become a credible authority. That also means keeping a sharp eye on which Ad Network best suits your needs. There are several great alternatives to Google AdSense, such as Medianet, Bidvertiser, and more. To check out which Ad Network can cover your niche and offer you the best revenue, visit Top 13 High-Paying CPC/PPC Networks.

The Most Important Factor

Your adsense niche should be all about your best skills and your passion coming together to achieve something. Don’t take it lightly. Give it all your get. And if you ever need to solve a problem, feel free to drop in a comment and we’d love to help.


This post not only sheds light on the importance of picking the right AdSense niche for your business but also shares 17 strong candidates for the job. Each of these niches is relevant and growing, showing potential to assist publishers in earning a high ad revenue on their websites.

In case you need more help, just reach out to us, and we will answer any questions you may have.

Frequently Asked Questions Related to Best Adsense Niches

Q1. Which is the highest paying adsense niches?

Insurance pays the highest Cost-per-Click among all AdSense niches in our list.

Q2. What is the best niche for AdSense approval in 2024? 

Any and all of the niches listed above in the post are good enough to pursue.

Q3. Is AdSense still profitable in 2024?

Of course! AdSense is still profitable in 2024. But to make the most of your website, it is recommended to partner with another monetization company and not rely solely on AdSense.

Q4. What are the top adsense keywords?

The highest paying adsense keywords depend on the industry or niche publishers have chosen. You can also refer to the list of niches and keywords we have placed above


Deepak has a keen eye for detail and a deep understanding of the ad tech landscape. Whether it's through in-depth articles, thought-provoking insights, or compelling storytelling, he’s dedicated to helping people navigate the complex world of ad tech with the simplicity of his words.

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