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Outbrain Review: Factsheet, Solutions, Pros, and Cons

Factsheet

  • Founded in: 2006
  • Supported model: CPC, CPM
  • Payment terms: Net-60 or Net-90
  • Minimum payment threshold: $50
  • Supported language: English, French, German, Hebrew, Italian, Japanese, Portuguese, Spanish, Dutch, and Swedish
  • Reporting: Real-time reporting
  • Live websites: 220,745 (as per SimilarTech)
  • Minimum traffic: No minimum traffic (however, the quality of the website should be high)
  • Website: https://www.outbrain.com/
  • Employee count: 501-1,000 employees

Overview

Outbrain is one of the most popular sponsored content platforms. It helps publishers earn revenue through the content sponsored on their websites and boost their traffic by advertising their content on different websites.

This ad network boasts of serving about 344B monthly impressions in over 55 countries in their network. Outbrain has innovative solutions for both publishers and advertisers – a technologically advanced solution for both parties.

For publishers who want to leverage native advertising to monetize their websites, Outbrain is one of the best solutions in the ad tech industry. This ad network can further benefit publishers who are looking for efficient mobile monetization solutions.

Take a look at how sponsored content by Outbrain looks on websites:

Outbrain
Source: CNN

Outbrain’s Solutions for Publishers

Native outstream video ads

Video

Publishers can increase engagement with their audiences, earn more revenue, and boost their website RPM with Outbrain’s native outstream video solution. They provide engaging formats that offer an enhanced user experience. Moreover, Outbrain puts high emphasis on the quality of video content. 

Outbrain’s Native Outstream Video:

  • 50% average completion rate
  • A variety of video lengths (6-120 seconds)
Smartfeed

Smartfeed

A personalized feed experience is all publishers want for their users, and Outbrain offers the same. The Smartfeed solution further aids publishers engage better with their audiences via multimedia formats. 

Smartfeed’s feature, smartcards, keeps track of new user trends across the web and instantly attunes to provide innovative user experience around those trends. Outbrain’s Smartfeed solutions claims to offer a 50-60% rise in CTR. 

Optimization engine

Optimization Engine

A new solution in Outbrain’s bucket, Optimization Engine, aims to drive RPMs and CRT for publishers by improving page layouts continuously. Using this solution, publishers can limit delay costs, add card variations, and earn higher revenue. Publishers can further access complete performance reports and see how their tests are running with Outbrain’s Optimization Engine. 

Needless to say that all these optimization techniques aim towards providing an enriched page experience to every single user. According to Outbrain, publishers can see a 15% rise in paid CTR and a 20% rise in RPM with Optimization Engine. 

Native ad server

Native Ad Server

Outbrain’s Native Ad Server is the only end-to-end platform in the industry that allows publishers to manage selling and serving meant for native advertising. Publishers can leverage this platform to “flight direct-sold campaigns across 35+ native discovery networks from one dashboard.”

Publishers can leverage in-feed, text-only recommendations, mobile ‘read more’, and sidebar, among other various flexible placements offered by Outbrain to monetize their websites. With this solution, publishers further access Outbrain’s premium demand partners or leverage direct sold, organic, and third-party partners to fill the cards. Outbrain also boasts of providing a 100% fill rate with its Native Ad Server. 

Outbrain’s Native Ad Server solution promises a 200% rise in revenue along with driving 2x higher CTR. 

Pros and Cons of Outbrain

Pros

  • Unique monetization method
  • Easy installation
  • Innovative solutions
  • Multiple targeting options
  • Easy to use interface
  • Helps increase views/sessions
  • Increased exposure to quality content
  • High-quality traffic
  • Good customer service
  • Large site network
  • Compatible with Google Adsense

Cons

  • Relatively lower earnings
  • Delayed reporting
  • Native formats only

How to Get Started with Outbrain

Getting started with Outbrain is quite simple. You simply have to fill out the contact us form on their website. After this, someone from their sales team will get in touch with you to take things forward. 

You can start monetizing your website after your website gets approved. However, the approval depends on whether or not your website meets the criteria. 

Outbrain contact

We advise publishers to go through the Publisher FAQ page on Outbrain’s website to get acquainted with all the criteria and information related to using Outbrain.

AdPushup vs. Outbrain

ParametersOutbrainAdPushup
Default JS-based integration✔️✔️
Native content recommendation✔️✔️
AdBlock monetization✔️
Ad mediation with 30+ networks✔️
Dedicated account manager✔️
Ad network agnostic✔️

AdPushup

Managed Demand. Adblock Recovery. Greater Revenue.

AdPushup is a full-stack ad revenue optimization platform for publishers. The features include ad layout optimization, header bidding implementation, automated A/B testing, and adblock recovery.

The ad ops team at AdPushup takes care of all the heavy lifting of tasks related to operations and inventory management. Additionally, they have demand-partnership with top-tier ad networks and exchanges such as Google AdX, AppNexus, Rubicon, and OpenX, among others.

AdPushup is a Google Certified Publishing Partner and trusted by 300+ publishers, including CNET, Deccan Chronicle, NDTV, and more.

On average, AdPushup offers a 40% revenue uplift for their publishing partners. Get on a call with AdPushup to understand the potential of your inventory.


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