Bid caching was in the news recently because of unfair practices being employed by some of the major ad tech players. But what exactly is it? Bid caching is the…

Publishers not familiar with dev work usually have a hard time getting Google Publisher Tag slots to work. Here are some common GPT mistakes to avoid. The Google Publisher Tag…

Price floors let buyers in a programmatic auction know they won’t be able to buy an impression cheaper than at a certain price. So, if you set up a price…

Can you connect your AdSense and AdX accounts together in Google Ad Manager? In this guide, we answer that question, and share things to consider. Google Ad Manager provides a…