If you’re looking to improve your website’s performance and ROI, contextual advertising can help! Here’s how it works and how you can get started. Have you ever encountered an advertisement…
The one-size-fits-all approach to advertising never cuts it. Your ability to create user-friendly ads depends on how well you experiment with different formats, size, color combinations, and placements. Your ads may…
If you’re monetizing your inventories through Google Ad Manager, you’ve probably heard people talking about “multi-format ads”. The promise of multi-format ads is to deliver multiple ad types within minutes…
Conversion rate optimization (CRO) is all about making your website more conversion friendly. Learn everything about improving conversion rate in this post Conversion Rate Optimization and A/B testing are both…
In this blog post, we will delve into the world of ad blockers, explaining how they operate and offering strategies to monetize Ad block traffic while safeguarding your returns from…
In this article, you’ll learn about the differences between Ad Networks and Demand Side Platforms (Ad Network vs DSP) and their relevance for ad campaigns. In the ever-evolving world of…
Today, we’re here to talk about the ten best Consent Management Platform (CMP) and why publishers should pay attention to them. As we enter an era of increased data regulation…
Effective ad inventory management plays a vital role in the success of advertising campaigns. Learn how? As advertisers, we recognize the importance of delivering engaging messages to the appropriate audience,…
CCPA and GDPR are the common terms that emerged to give publishers greater power over their personal information. Here’s what you need to about the two regulations – CCPA vs…
The significance of IoT, AI, and ML as catalysts within Ad Tech cannot be overstated. They have not only redefined the way companies establish connections with their target audience but…
