During a survey carried out in the second half of 2021 among U.S. publishers, it was found that they used on average 5.4 supply-side platforms (SSP). The number has been…

If you’re from the digital advertising ecosystem, you must have heard of ‘Better Ads’ and the ‘Acceptable Ads’. Both are standard terms in the ad-tech industry. Both are especially critical…

Prebid.js is the most widely adopted header bidding wrapper among web publishers for many reasons. But perhaps even more important than those things, Prebid allows publishers to customize their header…

The year 2022 appears to be challenging for ad monetization and beyond years may be incredibly difficult. Publishers can expect a number of significant changes in ad monetization. However, preparing…