Universal ID work is to provide shared identifiers for tracing users throughout the chain of supply without syncing cookies. Universal IDs were modified into what is known as Unified ID,…
Discover New Opportunities with Interscroller Ads: Learn How Publishers Can Elevate User Engagement, Monetize Effectively, and Stay Ahead in the Digital Landscape The digital world is always on the flow,…
Discover how Prebid Header Bidding can supercharge your ad revenue in this guide. Dive into our comprehensive guide for publishers. Maximize profits today. If you’re a publisher navigating the intricate…
Discover the power of rich media ads in our comprehensive guide for publishers. Learn what they are, how to implement them, and how they can elevate your advertising campaigns. Publishers…
Explore why January experiences low RPM and find out 7 effective strategies to boost it in 2024. Increase your revenue with actionable tips and stay ahead in the game. Optimize…
Dive into the world of advertising deception as we introduce you to the fallacy in advertising. Gain insights into how these tactics work and learn to protect yourself from their…
Google has done it again and proved that you can’t underestimate them when it comes to Artificial Intelligence. This time around, Google did it with their latest artificial intelligence model…
We’ve curated a must-see list of transformative ad tech trends for 2024. So dive into the top ad tech trends in our blog that are poised to revolutionize the industry…
You might be aware of Google’s upcoming transition from First Input Delay (FID) to Interaction to Next Paint (INP) by March 2024. This alteration will significantly impact the evaluation criteria…