Whenever we talk about monetizing websites, the first name that pops up in mind is Google AdSense. While there’s nothing wrong with that—it is, after all, the world’s largest ad…

Publishers were still figuring out how to deal with emerging privacy laws and the imminent purging of cookies, COVID-19 brought a host of challenges. Much like all the other industries,…

Macros, as developers would know, are a small sequence of characters that expand into a big block of code. The character sequences or strings invoke a pre-defined code. While not…

Transparency issues in digital advertising aren’t entirely new. Big advertisers like Unilever have already made enough noise about the opacity around the dollar spent on digital advertising. While the advertisers…