What ad sizes do you need to get the best reach? We've found a great research to answer that question. Adpiler, a platform to show banner ad previews to clients, created an infographic after analyzing over 600 billion impressions. The research found out which ad sizes were the most popular, along with some interesting data: 3 different ad sizes (300×250, 320×50, and 72 … [Read more...]
A Complete Guide to Digital Ad Operations
Online publishers rely heavily on digital ad operations companies for revenue generation. After all, what good is a quality website if it's not making you any money? If your primary source of revenue is through advertisements and you seek the most cost effective option then the importance of DAO is even greater to you. The digital revolution has not just arrived, it has … [Read more...]
10 WordPress Security Tips to Defend Your Site From Hackers [Infographic]
WordPress is a popular choice among bloggers and web publishers alike. As a CMS, WordPress promises a lot of features and benefits to its users such as a simple to use interface, flexibility in terms of the content that it can handle, a wide array of publishing tools, a huge library of free and paid plugins, among other things. According to WordPress.org, WordPress is currently … [Read more...]
7 Google AdSense Hacks to Drive More Revenue
AdSense is everywhere you look; from dictionary sites, eHow websites, to your favorite makeup tutorial site—but few publishers ever go beyond the initial set up, you need some AdSense hacks to make the most of your account. Managing an AdSense account can be challenging, though, at least in the beginning. We've already published several posts on how to optimize your AdSense a … [Read more...]
How to Speed Up Your WordPress Installation [Infographic]
A common knowledge about running WordPress as your CMS is that it's prone to slowing down over time. This puts users off because who has the time these days for unresponsive websites? Moreover, this might also lead to a poor search performance as page load speeds is strongly suspected to be one of the many ranking signals. However... there are things you can do. How to … [Read more...]
Google AdSense Recalls Text Ad Arrow and Revenues Fall
There’s a major concern in the Google AdSense community nowadays and it all started when these arrows were found missing their usual spot. First Sighting of the Nessie Arrows Back in late 2012, Google had implemented these arrows next to their text ads in what was dubbed as the biggest makeover in AdSense. These arrows, fondly referred to as “Nessie Arrows”, were placed by … [Read more...]
How to Create a Design that Compliments Your Niche Blog
If you search the internet for anything about blogging, you’ll quickly stumble upon the term niche. And the second will probably be a "niche blog". A niche is a specific target audience within a much larger, general market. It’s important that you create your blog with a niche in mind. When you write for a general audience, you may not get as many loyal users because the b … [Read more...]
A 5-Step Guide to Increasing Traffic on Your Website
Increasing traffic—users, readers, fans, customers, the people who visit your site—this is the lifeblood of your online operation. You need people coming to your site. And once you do, if they love it, they’ll recommend it to their family and friends, colleagues and coworkers—and you’re off to earning money online. But if you’re having trouble attracting people, you’re not … [Read more...]
7 Usability Tweaks to Increase Your Ad Conversions
Research by Eisenberg Holdings show that for every $92 businesses spend on attracting customers, a meager $1 is spent on converting them. Research also shows that ad blocking is increasing by around 41 percent annually and that 54 percent of users don’t click banner ads because they don’t trust them. This explains why many businesses struggle with profitability. Their con … [Read more...]
6 WordPress Ad Plugins to Set Up and Manage Your Ad Layout
Displaying ads is by far the easiest way to monetize your website. A staggering amount of blogs and websites are created with this singular purpose in mind – publishing good content, generating organic traffic, and getting paid for displaying ads on web pages. WordPress gives you many tools to accomplish all this in a seemingly easy way — publishing (it's the most popular CMS … [Read more...]