The year 2020 was an unpredictable one. It had more headwinds than tailwinds and many industries dealt with an unprecedented crisis because of it. The ad tech industry was one…
IAB came up with Transparency and Consent Framework in March 2018. Its aim was to give businesses in the ad tech industry a standardized idea of the General Data Protection…
Whenever we talk about monetizing websites, the first name that pops up in mind is Google AdSense. While there’s nothing wrong with that—it is, after all, the world’s largest ad…
Publishers were still trying to figure out how to deal with emerging privacy laws and the imminent purging of cookies, then COVID-19 brought a host of challenges. Much like all…