Publishers experimenting with new ad formats to earn more revenue may want to consider video ads. Video ad is one of the most engaging ad types. Even with the issues…
After Dubai, Monaco, Delhi and Bengaluru, we hosted the fifth edition of our publisher focused in-person meetup this year at the Chicago office of Google. The event featured some of…
Mobile monetization is a necessity for any publisher that hopes to maximize their website’s ad revenue. Did you know that mobile exceeds PC Internet usage? A major shift in the…
The year 2020 was an unpredictable one. It had more headwinds than tailwinds and many industries dealt with an unprecedented crisis because of it. The ad tech industry was one…
IAB came up with Transparency and Consent Framework in March 2018. Its aim was to give businesses in the ad tech industry a standardized idea of the General Data Protection…
Macros, as developers would know, are a small sequence of characters that expand into a big block of code. The character sequences or strings invoke a pre-defined code. While not…
Transparency issues in digital advertising aren’t entirely new. Big advertisers like Unilever have already made enough noise about the opacity around the dollar spent on digital advertising. While the advertisers…
Volume or Margin – what would be your pick as a publisher selling ad inventory? If you bank on volumes to meet your monthly ad revenue target, here’s an interesting…
Google blocked 2.7 billion low quality ads in 2019. Low quality ads negatively impact publisher’s revenue. These can be irritating and drive users away from your site resulting in revenue…