Ad tags are snippets of codes placed by publishers on their sites for ad serving. What more an ad tag can do? How it helps with targeting? Get answers here.…
Explore the key differences between direct deals and programmatic deals in advertising, including pricing, level of control, and the role of automation. Find out which approach may be best for…
Find the 28 best Supply Side Platforms for publishers in 2024. These platforms are the best to monetize your digital advertising. During a survey carried out in the second half of 2021 among…
Ad tech loves its three-letter acronyms, and one of the most commonly heard ones is SSP, short for supply side platform. So, what are supply-side platforms? Who uses them? And…
Two common approaches to ad serving are Header bidding and Waterfall. In this blog post, we have explained header bidding vs waterfall and provided recommendations on which one may be…
Looking to explore the differences, pros, and cons of static vs dynamic ads? Our comprehensive guide covers everything you need to know about static vs dynamic ads. Take a look.…
Google has done it again and proved that you can’t underestimate them when it comes to Artificial Intelligence. This time around, Google did it with their latest artificial intelligence model…
