Some time back, we wrote about the shared principles of the programmatic marketplace. One of these (and probably the most important) was Transparency. To understand this better, think of the…
Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…
Transparency issues in digital advertising aren’t entirely new. Big advertisers like Unilever have already made enough noise about the opacity around the dollar spent on digital advertising. While the advertisers…
Ad fraud is a persistent problem faced by all publishers. The ad tech industry is in fact estimated to lose $50 billion dollars to ad fraud by 2025. Therefore, publishers…
Running an online news website is a tricky business. From delivering a fresh story with accuracy to keeping it interesting for readers — news publishers put a lot of effort…
Attackers make their way into user’s device even with advanced security in action. Here is everything a publisher should know to fight malicious redirects. Ads are a great way to…
Viewability and RoI are not the only metrics that brands consider when looking to buy ad inventory. They also think about their brand image when associating with publishers, more specifically,…
We already have ads.txt to authenticate sellers of web-based ad inventory. But what about the app-based inventory? On March 13th, IAB released the final version of app-ads.txt for mobile apps…
Managing the ads.txt file is a task publishers have to deal with every now and then—and doing it manually can be cumbersome. To help publishers, we’ve launched Manage Ads.txt, a…
Here’s a list of fraud detection companies who can help publishers prevent various types of ad fraud and protect their revenue. Ad fraud doesn’t just hurt publishers and advertisers. It…
