In programmatic advertising, DSP (Demand-Side Platform) enables advertisers to buy ad inventory, while SSP (Supply-Side Platform) allows them to sell their ad inventory. In this DSP vs SSP guide, we’ll…
As third-party cookies crumble, identity-free targeting is stepping up with smart context and better engagement for users. Discover how the ad tech industry is shifting to a new face of…
The world of AdTech has moved light years ahead, when having a simple online ad was enough to turn views into ad revenue. With AI transforming the AdTech industry, ad…
AdBlock Recovery Solutions helps publishers by employing user-friendly ad experiences and acceptable ad formats without forcing users to disable ad blockers. Discover Advanced AdBlock Recovery Solutions for publishers to combat…
Tired of AdBlockers stripping away your revenue? Explore effective techniques to detect ad blockers and gain your lost ad revenue, and maintain the balance between the user experience and revenue…
Malvertising is a kind of Cyberattack that can cause serious damage to your website. Publishers need to be aware of malicious advertising, as it can be spread through advertisements, exploit…
Programmatic Deals automate ad transactions, helping advertisers reach the right audience efficiently while balancing control, pricing, and exclusivity. In this blog, get an overview of Programmatic Deal types i.e. (open…
Every publisher wants to get the most out of their traffic and boost their ad revenue. In this blog, we have unveiled top strategies, tips, and secrets to maximize your…
Are you a blogger or a publisher looking to monetize your content but still not sure about how to get Google AdSense approval? Look no further. Our guide covers the…
Increase Adsense Revenue with our 18 actionable tips . These tips are tailored to help publishers of any size enhance their ad revenue and see real growth. For many publishers,…