Interstitial ads are full-screen ads that typically appear at the natural transition point to catch user attention and promote products/services. But is this attention-grabbing ad format a stroke of genius…
When users watch rewarded video ads to unlock exclusive content, in return they receive a limited-time discount or earn loyalty points. Publishers get rewarded with ad revenue, making it a…
What are pre-roll ads exactly? Simply put, they are short video commercials that pop up automatically right before you get to watch the content you’ve chosen. Stick with us as…
Ad placement, content quality, and niche are some of the many factors that can cause a rise or dip in your AdSense CPM rates, affecting your AdSense earnings. This blog…
Behind every tap, swipe, or scroll lies a powerful opportunity for both publishers and advertisers. App inventory optimization is one of the smartest strategies app developers can use to maximize…
In programmatic advertising, DSP (Demand-Side Platform) enables advertisers to buy ad inventory, while SSP (Supply-Side Platform) allows them to sell their ad inventory. In this DSP vs SSP guide, we’ll…
As third-party cookies crumble, identity-free targeting is stepping up with smart context and better engagement for users. Discover how the ad tech industry is shifting to a new face of…
The world of AdTech has moved light years ahead, when having a simple online ad was enough to turn views into ad revenue. With AI transforming the AdTech industry, ad…
AdBlock Recovery Solutions helps publishers by employing user-friendly ad experiences and acceptable ad formats without forcing users to disable ad blockers. Discover Advanced AdBlock Recovery Solutions for publishers to combat…
Tired of AdBlockers stripping away your revenue? Explore effective techniques to detect ad blockers and gain your lost ad revenue, and maintain the balance between the user experience and revenue…